Digital marketing is undergoing a revolution.
Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right users are seeing digital ads and even serve websites that are customized to each user with dynamically generated content.
The best part is, every engagement can be mapped to its respective touch point and measured. This empowers agencies ... Read More