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Marketing Agency Blog Posts

The latest posts on growing and running a successful advertising or marketing agency.

Marketing / December 1, 2016 How to Fix Your Agency's Low Morale Problem
How to Fix Your Agency's Low Morale Problem

By Karl Sakas

As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit?

You might be at risk right now, according to the latest Campaign US survey on agency employee morale.

To summarize from this recent HubSpot article on the growing agency morale problem:

    • Nearly half of all agency employees report having "low" or "dangerously low" morale in 2016 -- up from one-third in 2015.
    • Roughly 30% of agency employees are actively looking for new jobs. (I ... Read More
Marketing / November 10, 2016 3 Core Sales Support Services Your Agency Needs To Offer
3 Core Sales Support Services Your Agency Needs To Offer

By Alexandra Swift

According to 2016 data from Econsultancy, only 22% of businesses are satisfied with their lead to customer conversion rates.

That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads?

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Marketing / November 9, 2016 Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)

By Lee Frederiksen

Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals.

They couldn't be more wrong.

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Marketing / November 8, 2016 The Scary State of Agency Morale, in 5 Charts
The Scary State of Agency Morale, in 5 Charts

By Karla Cook

The advertising industry has a major morale problem, and it's not going to go away on its own.

Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.

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Marketing / November 7, 2016 15 of the Coolest Agency Offices We've Ever Seen
15 of the Coolest Agency Offices We've Ever Seen

By Karla Cook

If you're spending over 40 hours a week in a single location, shouldn't you at least be comfortable?

Our offices are often our homes away from home, and a good office environment can help employees stay engaged, productive, and happy throughout the day. In fact, a 2003 study from the California Energy Commission found that just giving employees access to a window in the office had a significant impact on their work performance.

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Marketing / November 3, 2016 Why Organizational Design is the Key to Authentic Client Branding
Why Organizational Design is the Key to Authentic Client Branding

By Peter Sena

Ding, Ding, Ding. The bell rings and the fighters come out of their corners.

Out the blue corner, with a market cap of $100 billion, steps forward the Fortune 50. Fortune’s been around for a decade, and while they aren’t the fastest puncher, they’ve weathered many a tough round and have learned how to last.

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Marketing / October 26, 2016 5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)
5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)

By Sharon Toerek

New business is simultaneously exciting and stressful for agencies.

While your team is focused on the thrill of a profitable win, they're also stressed about meeting deadlines, impressing the prospect, and maintaining current client relationships. It can all be a lot to handle -- and there's no room for legal mistakes.

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Marketing / October 24, 2016 15 Eye-Catching Resume Templates That Will Get You Noticed
15 Eye-Catching Resume Templates That Will Get You Noticed

By Karla Cook

While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper.

The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding the perfect design can be a major hassle -- and applying for jobs is already hard enough.

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Marketing / October 13, 2016 These Are the Services Your Clients Really Want, According to New Search Data
These Are the Services Your Clients Really Want, According to New Search Data

By Brian Regienczuk

What’s the best way to position your agency for growth? Selling the services your clients really want to purchase.

Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands.

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Marketing / October 10, 2016 20 Creative Agencies You Should Follow on Instagram
20 Creative Agencies You Should Follow on Instagram

By Karla Cook

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments.

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Marketing / September 27, 2016 10 Common Phrases You Should Stop Using in Client Emails Immediately
10 Common Phrases You Should Stop Using in Client Emails Immediately

By Karla Cook

Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.

In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.

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Marketing / September 26, 2016 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

By Karla Cook

Nostalgia marketing is the advertising equivalent of comfort food.

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.

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Marketing / September 13, 2016 Why The Future of Your Agency Depends on Recruiting Analytics Talent
Why The Future of Your Agency Depends on Recruiting Analytics Talent

By William Stentz

Society has sensationalized the idea that our children need to be gifted athletes with superstar careers in order to be truly successful. As a marketer with an affinity for analytics, I have a different hope. I hope my kid becomes an analytics superstar. And thanks to recent social trends, that’s actually a cool thing to be now.

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Marketing / September 12, 2016 A Brief History of Online Advertising
A Brief History of Online Advertising

By Karla Cook

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.  

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