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Marketing Agency Blog Posts

The latest posts on growing and running a successful advertising or marketing agency.

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Marketing / April 27, 2017 Why Agencies That Conduct Market Research Grow Faster
Why Agencies That Conduct Market Research Grow Faster

By Lee Frederiksen

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions ...

Who has time to do market research for their own marketing agency?

If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants and needs, the state of your competition, and your place in the marketing ecosystem and pecking order.

Make no mistake -- market research for your own firm is no purely-academic exercise. Think of it this way: the better you know your audience, the more easily you can turn prospects into clients. Incredible as it may seem, most professional ... Read More

Marketing / April 26, 2017 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

By Karla Cook

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring.

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 

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Marketing / April 20, 2017 What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

By Andrea Lehr

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”

Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).

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Marketing / April 17, 2017 How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

By Karla Cook

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. And you need it fast. 

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Marketing / April 4, 2017 Marketers, This Is the Best Way to Truly Serve a Nonprofit
Marketers, This Is the Best Way to Truly Serve a Nonprofit

By Drew McLellan

We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice.

Those things serve an immediate need, but they don't necessarily make a lasting impact.

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Marketing / April 3, 2017 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
7 Creative Stunts People Used to Land Their Marketing Dream Jobs

By Karla Cook

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

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Marketing / March 30, 2017 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
6 Steps to Transform Your Agency Leaders Into Consistent Content Creators

By Kelsey Meyer

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following:

You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well thought out that you find yourself scrambling for a pen and paper to write it all down.

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Marketing / March 28, 2017 Why Agencies Need to Take Transparency More Seriously
Why Agencies Need to Take Transparency More Seriously

By Robert Glazer

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.

Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the heck their money is going and whose interests are being represented.

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Marketing / March 23, 2017 How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

By Zuzana Padychova

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

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Marketing / March 21, 2017 Why Agencies Should Abandon Advertising and Invest in Owned Media
Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.

Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

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Marketing / March 20, 2017 6 Branding Mistakes Undermining Your Company's Image
6 Branding Mistakes Undermining Your Company's Image

By Karla Cook

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.

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Marketing / March 15, 2017 Demystifying Creative Success: How to Build a Creative Career from Scratch
Demystifying Creative Success: How to Build a Creative Career from Scratch

By Karla Cook

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines.

For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.

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Marketing / March 9, 2017 How to Overcome the Challenges of Managing a Remote Agency
How to Overcome the Challenges of Managing a Remote Agency

By Oren Greenberg

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas.

There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough.

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Marketing / March 6, 2017 YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

By Jami Oetting

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.

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Marketing / February 28, 2017 5 Services Your Agency Shouldn't Offer in 2017
5 Services Your Agency Shouldn't Offer in 2017

By Anja Skrba

The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide.

The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column. They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook.

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Marketing / February 23, 2017 How to Build a Growth-Minded Design Process at Your Agency
How to Build a Growth-Minded Design Process at Your Agency

By Leisl Schrader

As important as creativity is to an agency's success, no great work can be produced without a great process.

Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end result? Did the team run into any major project management roadblocks?

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Marketing / February 21, 2017 Does More Data Help, or Hurt Social Advertisers? [Infographic]
Does More Data Help, or Hurt Social Advertisers? [Infographic]

By Karla Cook

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? 

According to new data from Brand Innovators, 36% of social marketers struggle to "distill data into insights and actions." Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. 

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Marketing / February 20, 2017 15 Inspiring Examples of Small Business Branding
15 Inspiring Examples of Small Business Branding

By Karla Cook

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

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Marketing / February 17, 2017 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]

By Hannah McCabe

Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.

So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?

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Marketing / February 7, 2017 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

By Karla Cook

Here's the good news: marketing and ad agencies are getting serious about hiring new talent.

According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. 

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Marketing / January 31, 2017 How Your Agency Can Use Social Media to Attract New Talent
How Your Agency Can Use Social Media to Attract New Talent

By Naveen Rajdev

In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE.

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Marketing / January 30, 2017 10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ
10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ

By Karla Cook

If your New Year's resolution is to take a more creative approach to advertising, then we've got some inspiration to get your 2017 started off right.

While many of us were still adjusting to a normal work schedule again after the holidays, these agencies were producing some of January's most captivating, hilarious, and admirable work.

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Marketing / January 24, 2017 Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In

By Karla Cook

If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free.

They might offer some form of intangible benefit in return, like exposure or new contacts, but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work?

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