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Marketing Agency Blog Posts

The latest posts on growing and running a successful advertising or marketing agency.

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Marketing / June 22, 2017 10 YouTube Pre-Roll Ads You'll Actually Enjoy
10 YouTube Pre-Roll Ads You'll Actually Enjoy

By Clifford Chi

youtube-preroll-ads.png

You technically can't skip these ads. But you wouldn't want to anyway.

Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. Read More

Marketing / June 8, 2017 The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups
The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

By Erik Huberman

At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year.

The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it's your job to help your clients grow that base.

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Marketing / June 7, 2017 Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

By Amy Wood

We all know that words matter -- in life, but also in marketing.

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message.

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Marketing / May 30, 2017 How to Turn Your Marketing Team Into Your Agency's Best R&D Department
How to Turn Your Marketing Team Into Your Agency's Best R&D Department

By Kelsey Meyer

Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good.

How can I confidently stand there and say to my friends and family, "Go ahead and try it! You'll love it!" when I have no idea what it's really like?

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Marketing / May 22, 2017 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

By Karla Cook

No other B2C industry has thrived on Instagram quite like the fashion industry.

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. 

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Marketing / May 18, 2017 15 Questions to Make You a More Empathic Person
15 Questions to Make You a More Empathic Person

By Karla Cook

We know empathy -- the ability to understand and relate to the emotions of others -- is a core competency of creativity, leadership, and being an all-around happy, successful person.

Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more thoroughly and with more self-acceptance. 

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Marketing / May 1, 2017 13 Project Management Terms You Should Know [Infographic]
13 Project Management Terms You Should Know [Infographic]

By Karla Cook

The legendary management consultant Peter Drucker once famously wrote, "There is nothing quite so useless as doing with great efficiency something that should not be done at all."

This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the biggest impact on the project's bottom line -- the basic pillars that hold your project up. There's no use optimizing the details if your core process is flawed. 

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Marketing / April 26, 2017 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

By Karla Cook

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring.

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 

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Marketing / April 20, 2017 What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

By Andrea Lehr

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”

Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).

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Marketing / April 17, 2017 How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

By Karla Cook

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. And you need it fast. 

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Marketing / April 4, 2017 Marketers, This Is the Best Way to Truly Serve a Nonprofit
Marketers, This Is the Best Way to Truly Serve a Nonprofit

By Drew McLellan

We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice.

Those things serve an immediate need, but they don't necessarily make a lasting impact.

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Marketing / April 3, 2017 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
7 Creative Stunts People Used to Land Their Marketing Dream Jobs

By Karla Cook

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

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Marketing / March 30, 2017 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
6 Steps to Transform Your Agency Leaders Into Consistent Content Creators

By Kelsey Meyer

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following:

You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well thought out that you find yourself scrambling for a pen and paper to write it all down.

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Marketing / March 28, 2017 Why Agencies Need to Take Transparency More Seriously
Why Agencies Need to Take Transparency More Seriously

By Robert Glazer

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.

Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the heck their money is going and whose interests are being represented.

Read More
Marketing / March 23, 2017 How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

By Zuzana Padychova

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

Read More
Marketing / March 21, 2017 Why Agencies Should Abandon Advertising and Invest in Owned Media
Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.

Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

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Marketing / March 20, 2017 6 Branding Mistakes Undermining Your Company's Image
6 Branding Mistakes Undermining Your Company's Image

By Karla Cook

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.

Read More
Marketing / March 15, 2017 Demystifying Creative Success: How to Build a Creative Career from Scratch
Demystifying Creative Success: How to Build a Creative Career from Scratch

By Karla Cook

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines.

For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.

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Marketing / March 9, 2017 How to Overcome the Challenges of Managing a Remote Agency
How to Overcome the Challenges of Managing a Remote Agency

By Oren Greenberg

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas.

There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough.

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Marketing / March 6, 2017 YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

By Jami Oetting

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.

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Marketing / February 28, 2017 5 Services Your Agency Shouldn't Offer in 2017
5 Services Your Agency Shouldn't Offer in 2017

By Anja Skrba

The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide.

The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column. They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook.

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Marketing / February 23, 2017 How to Build a Growth-Minded Design Process at Your Agency
How to Build a Growth-Minded Design Process at Your Agency

By Leisl Schrader

As important as creativity is to an agency's success, no great work can be produced without a great process.

Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end result? Did the team run into any major project management roadblocks?

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Marketing / February 21, 2017 Does More Data Help, or Hurt Social Advertisers? [Infographic]
Does More Data Help, or Hurt Social Advertisers? [Infographic]

By Karla Cook

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? 

According to new data from Brand Innovators, 36% of social marketers struggle to "distill data into insights and actions." Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. 

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Marketing / February 20, 2017 15 Inspiring Examples of Small Business Branding
15 Inspiring Examples of Small Business Branding

By Karla Cook

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

Read More

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