While the average person receives 122 emails per day, he or she only sends 34 -- so if you want a response, you’ll need to be strategic about everything from your subject line to your writing style.Start sending customized sales emails today in HubSpot CRM.

Fortunately, thanks to a study from Boomerang, you can now hit the perfect note. First, cut the jargon and Shakespeare-worthy prose: Data from more than 40 million emails showed that writing at a third-grade level will score you 36% more responses.

Using the right amount of emotion is also key. Surprisingly, your email shouldn’t be too positive; overusing exclamation marks and words with happy connotations (such as “pleased,” “delighted,” and “great”) leads to a decline in response rates -- perhaps because messages packed with positivity don’t feel genuine.

In fact, the research showed moderately positive or negative emails were the most effective, getting 10-15% more responses than neutral ones. That means next time you’re composing a message, you should give it a dash of warmth or hostility (but just a dash!).

To learn five more techniques for writing sales emails with better response rates, check out the infographic below.


HubSpot CRM

Originally published Apr 18, 2016 8:30:00 AM, updated May 12 2017


Sales Emails