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Breaking the mold. Rebuilding stronger

Breaking the Blueprint shares the advice, strategy, inspiration, and perspectives you need to achieve your business and career goals — No matter your skin color, religion, gender, education, or otherwise. 

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Breaking the Blueprint (BtB) is a HubSpot series dedicated to the unique challenges and experiences of minority-owned businesses and professionals from underrepresented backgrounds in the United States.

These groups bring unique skills and perspectives to the table as competitive advantages and Breaking the Blueprint shares insights for and from them. We explore topics and stories to nurture differentiators, elevate careers, grow businesses, and, overall, foster the success of everyone in a modern market, regardless of their background.

By 2044, groups formerly seen as “minorities” in the United States are predicted to collectively reach majority status*. In other words, many groups currently underrepresented in marketing and many other settings will make up the majority of consumers and professionals.

*Source: United States Census Bureau

Latest Articles

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8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

Tips to grow your personal brand and close pay gaps as a minority creator or entrepreneur from a marginalized community. 
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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Traditional KPIs fail to tell the story of inclusive marketing initiatives. See why and what teams should do instead.
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Discrepancies experienced by Black content creators [new data + expert insights]

Black content creators face a unique set of challenges when growing their brand. Learn from experts about key discrepancies and how to overcome them.
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Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Jade Walters, one of LinkedIn's best and brightest early career specialists, shares how Gen Z and students of color can succeed with LinkedIn on their side. 
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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Learn about multilingual content strategy with inclusive marketing expert Sonia Thompson. Attract and convert consumers who speak different languages.
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Inclusion as a Customer Acquisition Strategy (+ Examples)

Unlock the power of inclusion in your customer acquisition strategy. Learn how smart brands make an impact on a broad audience to boost sales.
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How to Deliver Customer Experiences That Increase Conversions

Empowering consumers with better brand experiences & inclusivity improves the customer experience and conversions. Learn useful tips from Sonia Thompson.
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How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets

LGBTQ+ leaders can face a unique set of challenges — read on to discover how you can position yourself as the perfect candidate for moving any organization forward. 
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18 Events and Conferences for Black Entrepreneurs in 2024

Discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise. 
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How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)

Consumers want to see themselves in marketing materials. Learn why representation in marketing is so important and how to practice it at your business. 
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3 Native Entrepreneurs You Should Be Following

Native entrepreneurs face an uphill battle. Learn about three successful Native business owners with successful companies and their process for doing so. 
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Does Your Language Help or Harm Your Professional Relationships?

A single word can make or break a relationship, even in professional settings. Read on to discover how to be mindful of the words you use to avoid painful mistakes. 
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Creating a Culture of Inclusion: Revolutionizing Professional Standards

The concept of professionalism is critical of BIPOC professionals. Let's discuss the constructed principle, and how we move forward from it. 
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5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color

Discover invaluable insights and strategies from five inspiring stories by entrepreneurs with diverse cultural backgrounds. 
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How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)

Discover how to champion LGBTQ+ inclusivity beyond Pride month. 
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Leadership Advice from 8 Black-Owned Business Leaders

Take a look at these leadership tips from expert Black business leaders. 
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Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

Learn how entrepreneurs of color can capitalize on the popularity of YouTube to market their business and monetize their videos. 
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16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs

Loans have costly interest rates — explore your other funding options by checking out these 16 grants for LGBTQ+ entrepreneurs and businesses.

Related Reports & Resources

Contributors

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Ramona Sukhraj

With a B.S. in marketing from the UCONN School of Business and a resume ranging from non-profit to agency, Ramona Sukhraj has been uniting strategy and creativity as a marketer for over... Read more.

Jeanie Thompson

Jeanie Thompson

Justina (Jeanie) Thompson is a Jr. Staff Writer for HubSpot's Marketing Blog and also serves as an Associate Marketer for HubSpot's EN Blog Team. She was formerly a HubSpot Blog Intern in Summer 2023... Read more.
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Sonia Thompson

Sonia Thompson is an inclusive brand coach, strategist, and consultant helping companies grow by winning consumers most brands ignore. Sonia is also host of the Inclusion & Marketing podcast, part of the HubSpot... Read More.

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