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New HugSpot Dating Software Helps Singles Find Love Online

 

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HugSpot Dating SoftwareWe normally don't write about our products on our marketing blog, but we thought we could share some helpful lessons from our newest customer vertical's inbound marketing success.

Today, HubSpot is launching HugSpot, our first product to serve the growing singles market.Tweet this news

This new online matchmaking tool was in a private beta for almost three years before launching publicly today. Watch the customer testimonials below to see how HugSpot can help you find relationship success.

How should you use HugSpot to find success in love?

1) Optimize your website for what makes you attractive. What does your ideal partner look for in a lover? Use HugSpot to optimize your website for the keywords that attract your best match.

2)  Create intriguing content through blogging. Why not write a blog article about what you’re looking for in a man or woman. Remarkable content attracts remarkable people.

3) Meet and mingle with singles using the social media tool. Grow your network and show off your stuff. Connect through Twitter and Facebook. Check in on Foursquare to introduce yourself to singles at a bar. Poking encouraged.

4) Flaunt your forms and compelling offers
. Asking for a phone number at a party can be hard. By having a form on your site with a compelling offer ("Let me take you to dinner"), people will give you their contact information and become your love lead.

5) Receive lead alerts to dismiss stage five clingers. After you go out on a date with your lead, use HugSpot to receive lead alerts every time he or she visits your website. That way you’ll know when your leads are thinking about you and how often.

6) Use HugSpot "Love Analytics" to assess the development of your budding relationships. Is it your passionate blog articles that attract your best love leads? Perhaps thousands of people flock to your website after viewing your scandalous flickr photos, but only a few convert and give you their number.

How are you using inbound marketing to generate love leads? Are you looking for love online?

Webinar: Always Be Testing: 10 Tips For Increasing Your Lead Conversion Rate

website redesign webinarLearn how to convert website visitors into leads (and love leads) with calls to action and landing pages.

Download the free webinar to for tips on testing, measuring, and analyzing your marketing programs to improve conversion rate.

Posted by Rebecca Corliss on Thu, Apr 01, 2010 @ 01:00 AM

COMMENTS

1st of April :P

posted on Thursday, April 01, 2010 at 1:19 AM by Toni Anicic


First! OK... This cannot be real. "Love leads"? "Love analytics"? "Flaunt your forms"? Nice April Fool. Entertaining and gets your point across in a fun way.

posted on Thursday, April 01, 2010 at 1:19 AM by Michael


Ooooooooooh. I think i just threw up in my mouth a little watching myself play Steve DeLuca on the internets.  
 
 
 
I hope all my stuff isn't outside on the sidewalk when I get home tonight.

posted on Thursday, April 01, 2010 at 5:57 AM by Peter Caputa


Well played Hubspot, well played!

posted on Thursday, April 01, 2010 at 6:49 AM by Bas van Meurs


Well done, Caputa! This is hilarious!

posted on Thursday, April 01, 2010 at 7:31 AM by Ryan Beale


Beautiful! My fave is "Mark," who I think gets 4 words in the whole video. 
 
Boy, with a little tweaking, this could go places!

posted on Thursday, April 01, 2010 at 7:52 AM by Kat


This is my favorite day of the year.

posted on Thursday, April 01, 2010 at 7:59 AM by Alec P


This is why I want to work at HubSpot!

posted on Thursday, April 01, 2010 at 8:01 AM by Jennifer Johnston Canfield


and get the maximum ROI from your dating expenses.

posted on Thursday, April 01, 2010 at 8:21 AM by Nikhil Ambekar


This might sound funny, but I actually think it might work (especially the 2. point) even though HugSpot is not using the remarkable GenePartner tool! :) though on April1 it might as well!

posted on Thursday, April 01, 2010 at 8:22 AM by Tamara Brown


"The ladies... they can't resist my calls to action." hahaahahaaa.. this hits all too close to home.

posted on Thursday, April 01, 2010 at 8:23 AM by Sam


You TOTALLY got me. I read this - re-read it, and totally believed it. THEN today's date hit me. Too much, people, too much.  
 
I was all ready to rant and rave about HubSpot "selling out" and expanding beyond its expertise and competing with potential clients yadda yadda yadda...  
 
Brilliant - and thanks for the smile. [Damn, you're good!!] 
 
-- David

posted on Thursday, April 01, 2010 at 8:36 AM by Marketing Speaker David Newman


Jennifer - we are hiring in all departments. Please take a look atwww.hubspot.com/careers and join the team. 
Good luck, 
@joesharron

posted on Thursday, April 01, 2010 at 8:39 AM by Joe Sharron


I'll stick with the Hug-E-Gram, http://www.hugegram.com/

posted on Thursday, April 01, 2010 at 8:45 AM by @jchawner


The best of April Fools Day so far. And actually, I think you're on to something.

posted on Thursday, April 01, 2010 at 8:52 AM by Jean Wnuk


What you don't see is how hard it was to say HUGSpot and not HubSpot. Not to mention all the laughing behind the camera.

posted on Thursday, April 01, 2010 at 8:53 AM by Darion Miller


Love it! April Fools is so fun! You guys and gals have a great sense of humor! Thanks for lightening up the work day.

posted on Thursday, April 01, 2010 at 9:51 AM by Sally Anne Dishong


"Poking encouraged." :)

posted on Thursday, April 01, 2010 at 10:22 AM by Cynthia Nagle


Are there are lot of "inbound leads" #ifyouknowwhatimean?

posted on Thursday, April 01, 2010 at 12:02 PM by pprlisa


<---SMILE---> What fun! Thanks for the laugh! Wonder if a real HUGspot would generate better leads than match.com. hmmm. I wonder....

posted on Thursday, April 01, 2010 at 12:43 PM by Courtney Lehman


Nice job D-man

posted on Thursday, April 01, 2010 at 7:55 PM by Chappy


Comments have been closed for this article.