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    What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

    By Lindsay Kolowich

    marketing-trends-around-the-world.jpeg

    It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

    Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

    We wanted to help paint a clearer picture of what marketing looks like in every region of the world -- which is why we ... Read More

    8 Pieces of Marketing Wisdom for the Chinese New Year

    By Niti Shah

    It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. 

    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.

    Read More
    195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

    By Niti Shah

    We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

    The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand. 

    Read More
    What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People

    By Carly Stec

    In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. 

    With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.  

    Read More
    Why You Won't Recognize SEO in Five Years

    By Meghan Keaney Anderson

    As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

    We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

    Read More
    16 Professional New Year's Resolutions You Should Actually Keep

    By Ginny Soskey

    For many, New Year's resolutions often feel like a forced, trite way to make a change. After all, if you really wanted to change, why would you wait around for January First? You'd be better off just making sporadic changes throughout the year, right?

    Well, that strategy doesn't always pan out like we'd like it to. Waiting until you "feel ready" to change often enables you to push aside goals that are important, but not time-sensitive. 

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    32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

    By Megan Conley

    The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

    Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

    Read More
    How Much Time Do Marketers Spend on Routine Tasks? [New Data]

    By Sam Balter

    "Am I spending too much time on this?"

    For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

    Read More
    Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]

    By Brian Downard

    Struggling to grow your business? 

    You're not alone. Customer acquisition is no easy undertaking ... but it is important. 

    The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.

    Read More
    How Can Marketers & Designers Work Better Together? [Infographic]

    By Lindsay Kolowich

    It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

    For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

    Read More
    How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

    By Megan Conley

    Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”

    The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?

    Read More
    8 Essential Budget Templates for Marketers [Free Download]

    By Megan Conley

    Let's face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider -- branding and creative, product marketing, hosting events, etc. -- your marketing budget can disappear unbelievably fast.

    Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year? 

    Read More
    How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

    By Lindsay Kolowich

    Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

    Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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    The Right Way to Reduce Your Churn Rate

    By Nichole Elizabeth DeMeré

    Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

    Of course you don't want them to leave -- nor do you want more customers following suit. 

    To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

    Read More
    How to Grow Your Business on a Budget [Free Ebook]

    By Niti Shah

    If only I had more budget, I could grow my business.

    We've all had this thought before -- but what's actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?

    There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.

    Read More
    13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

    By Josh Haynam

    Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don't really want to talk to you ... and they can be pretty hostile about it. 

    So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day?

    Read More
    How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

    By Carly Stec

    The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me. 

    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.

    Read More
    Survey: Are You Spending Too Much Time On Routine Marketing Tasks?

    By Sam Balter

    It’s after five o'clock, and what was supposed to only take a few minutes is edging closer to a few hours. You're hungry, tired, and just about ready to throw in the towel. Sound familiar?

    We've all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn't even taste that sweet. At that point, you're simply too worn out to care.

    Read More
    The Anatomy of a Successful Marketing Campaign [SlideShare]

    By Lindsay Kolowich

    Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"

    When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.

    Read More
    8 of the Top Marketing Challenges Marketers Face (And Their Solutions)

    By Lindsay Kolowich

    Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

    Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

    Read More
    A Simple Guide to SEO for Local Businesses [Infographic]

    By Lindsay Kolowich

    When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

    Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

    Read More
    3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results

    By Marisa Smith

    When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.

    We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.

    Read More
    20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers

    By Corey Wainwright

    I love Halloween, but every year when it comes time to dress up at the office, I put in a pretty half-hearted attempt. You have to come up with something that's the right mix of recognizable and work appropriate and I usually just end up procrastinating and doing something kind of lame.

    Case in point: Last year I was a mediocre Mad Hatter, mostly just because I saw the hat at Party City and I had an outfit that had a similar color scheme.

    Read More
    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

    Read More
    How to Teach Yourself SEO in 30 Days

    By Siobhán McGinty

    Search engine optimization is complicated.

    For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. 

    Read More
    35 of the Best Free Fonts You Should Download

    By Ginny Soskey

    You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight. You've also got a fairly strict budget that you can't blow installing a font here or there that might work with your designs. 

    Read More
    3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]

    By Mimi An

    Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. 

    To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

    Read More
    20 Questions to Ask When Creating Buyer Personas [Free Template]

    By Lindsay Kolowich

    Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

    But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.

    Read More
    17 of the Best WordPress Plugins for Marketers

    By Carly Stec

    40,296.

    That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time.

    Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.

    Read More
    20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

    By Carly Stec

    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

    At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

    Read More

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