Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic ... Read More
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic ... Read More
Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?Read More
Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions.
It would be nothing short of a game changer for your business, right?Read More
When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.
But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?Read More
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.
But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.Read More
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.Read More
How the heck can you use an image for search optimization?
It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?Read More
Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces.
Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.Read More
Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.
With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?Read More
The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn't change, but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers.Read More
Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.
However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.Read More
In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.
But, your website isn't as important as you think -- at least not on its own.Read More
Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.
New technologies were being introduced. Consumers' habits were evolving. Things were different.Read More
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.Read More
"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.Read More
With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.
That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?Read More
In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for."
What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.Read More
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.Read More
Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.
And as technology changes, the inbound marketing methodology must evolve with it.Read More
You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.
Yes, your personal email signature can provide a serious marketing opportunity.Read More
You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?
Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.Read More
In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.
From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.Read More
People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.Read More
The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.Read More
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.Read More
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?
There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.Read More
It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.
If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.Read More
Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately?
In most cases, that's not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.)Read More
As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.
After all, 50% of leads aren't ready to buy at the time of first conversion, so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.Read More
If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it.
While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.Read More
Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that many people are likely feeling a little less certain about their strategies than they did a year ago.Read More
"Everything’s already been thought of."
"I don't even know where to start."
"I’m just not a creative person."
We've all had those frustrating moments -- when when we're expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can't seem to think of anything good.Read More
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start.
Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.
By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.Read More
Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.
But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice.Read More
What’s better than acquiring a new customer?Read More
Implementing an Inbound Marketing campaign is not always an easy process.
Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.Read More
Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.
Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”Read More
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.Read More
When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.Read More
The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer -- just to name a few.
Now it could be your turn.Read More
Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.
With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.Read More
Just ten years ago, we founded HubSpot and set out to make the world more inbound.
That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.Read More
Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best people for the job?
Hiring inbound marketers is fairly new and uncharted territory for many businesses straying from traditional marketing tactics.Read More
How far will technology advance in the next 20 years? That's kind of a difficult question to wrap your head around, isn't it?
Of course, that hasn't prevented people from offering up their own (sometimes bombastic) claims for what the future will hold.Read More
Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance.
While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.Read More
It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great.
How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we'd be doing you a disservice if we told you it was going to be easy.Read More
As marketers, it's pivotal that we measure our work.
How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in?Read More
The social landscape today looks a lot different than it did last year ... or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.
Sound familiar?Read More
While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.
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