Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.
Of course you don't want them to leave -- nor do you want more customers following suit.
To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?
Let’s Not Play “Hide the Cancel Button”
Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. I decided ... Read More