How to Create a Content Strategy That Actually Drives Organic Traffic

    by Neil Patel

    Date

    September 29, 2014 at 6:00 AM

    target-goals-2Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

    But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

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    A Simple Guide for an Effective Inbound Call Strategy

    by Damien Acheson

    Date

    September 24, 2014 at 12:00 PM

    inbound-call-strategyWhen I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”

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    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles

    Date

    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]

    by Katie Burke

    Date

    September 23, 2014 at 6:00 AM

    inbound-14

    Okay, I’ll admit it. INBOUND can be overwhelming. 10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department.

    Well, we’re here to help! We rounded up the most

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    The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

    by Joe Chernov

    Date

    September 22, 2014 at 8:00 AM

    content_inboundDuring a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.”

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