There's a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.Read More
I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.
Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove toRead More
One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain -- and who has the time for them anyway?
First of all, make the time. Or delegate theRead More
As a marketer, you're an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out.
Hopefully you can take some comfort in this: you're not alone.Read More