Why Do People Buy? Top 10 Factors That Influence Purchase Decision

by Anum Hussain

Date

April 23, 2014 at 5:00 PM

piggy-bank-handsThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

There's a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.

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7 Unglamorous, Unpopular Truths About Content Marketing

by Shannon Johnson

Date

April 23, 2014 at 8:00 AM

glamourous-dogI used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.

Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to

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The Anatomy of an Inbound Ecommerce Website

by Greg Wise

Date

April 22, 2014 at 3:00 PM

vitruvian-manThis post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section.

The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of

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9 Tips for Running an Effective Phone Interview

by Sarah Goliger

Date

April 21, 2014 at 3:00 PM

phone-redOne of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain -- and who has the time for them anyway?

First of all, make the time. Or delegate the

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How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)

by Diana Urban

Date

April 21, 2014 at 1:00 PM

guy-laptopAs a marketer, you're an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out.

Hopefully you can take some comfort in this: you're not alone. 

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