Which Channels Are Best for Content Promotion? [Infographic]

    by Brittany Leaning


    November 28, 2014 at 7:00 AM

    Content_Promo_Megaphone_Blog_Image-1Lately, I've been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? 

    Thanks to Column Five, there are now some

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    How to Set SMART Marketing Goals [Free Template]

    by Mike Lemire


    November 26, 2014 at 8:00 AM

    SMART-marketing-goals-excel-templateGoal setting is probably one of the hardest things marketers have to do. You've got to choose a goal that's lofty, but not too lofty. And it's possible you have no idea what "lofty" is anyway -- for marketers implementing brand new activities, picking the right goals (and then tackling them) can feel like a guessing game.

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    20 Must-Read Takeaways From the Dublin Web Summit

    by Katie Burke


    November 7, 2014 at 2:00 PM

    dublin_web_summitImagine a party where Bono, Drew Houston, Eva Longoria, and 20,000 of your lovably nerdy tech friends show up. Add colorful sheep, some intermittent Wi-Fi issues, and a whole lot of drinking, and you've got the Dublin Web Summit, one of the hottest tech and marketing events of its kind.

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    Why People Leave Your Website [Infographic]

    by Lindsay Kolowich


    October 31, 2014 at 12:00 PM

    lonely-child-sitting-in-cornerAttracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around.

    What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying

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    Replace Your Banner Ads With Baby Animals [Free Chrome Extension]

    by Dan Zarrella


    October 30, 2014 at 2:00 PM

    snuggly_dog_and_catYou know what's really annoying? Irrelevant, untargeted banner ads. They're all over the web, barraging you to buy buy buy from a company you've never heard of while you're just trying to enjoy the few minutes a day you get to sit down and read your favorite media site.

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