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    The Right Way to Reduce Your Churn Rate

    By Nichole Elizabeth DeMeré


    Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

    Of course you don't want them to leave -- nor do you want more customers following suit. 

    To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

    Let’s Not Play “Hide the Cancel Button”

    Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. I decided ... Read More

    How to Grow Your Business on a Budget [Free Ebook]

    By Niti Shah

    If only I had more budget, I could grow my business.

    We've all had this thought before -- but what's actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?

    There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.

    Read More
    13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

    By Josh Haynam

    Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don't really want to talk to you ... and they can be pretty hostile about it. 

    So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day?

    Read More
    How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

    By Carly Stec

    The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me. 

    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.

    Read More
    Survey: Are You Spending Too Much Time On Routine Marketing Tasks?

    By Sam Balter

    It’s after five o'clock, and what was supposed to only take a few minutes is edging closer to a few hours. You're hungry, tired, and just about ready to throw in the towel. Sound familiar?

    We've all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn't even taste that sweet. At that point, you're simply too worn out to care.

    Read More
    The Anatomy of a Successful Marketing Campaign [SlideShare]

    By Lindsay Kolowich

    Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"

    When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.

    Read More
    8 of the Top Marketing Challenges Marketers Face (And Their Solutions)

    By Lindsay Kolowich

    Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

    Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

    Read More
    A Simple Guide to SEO for Local Businesses [Infographic]

    By Lindsay Kolowich

    When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

    Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

    Read More
    3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results

    By Marisa Smith

    When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.

    We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t seem to get past these fears.

    Read More
    20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers

    By Corey Eridon

    I love Halloween, but every year when it comes time to dress up at the office, I put in a pretty half-hearted attempt. You have to come up with something that's the right mix of recognizable and work appropriate and I usually just end up procrastinating and doing something kind of lame.

    Case in point: Last year I was a mediocre Mad Hatter, mostly just because I saw the hat at Party City and I had an outfit that had a similar color scheme.

    Read More
    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

    Read More
    How to Teach Yourself SEO in 30 Days

    By Siobhán McGinty

    Search engine optimization is complicated.

    For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. 

    Read More
    35 of the Best Free Fonts You Should Download

    By Ginny Soskey

    You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight. You've also got a fairly strict budget that you can't blow installing a font here or there that might work with your designs. 

    Read More
    3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]

    By Mimi An

    Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. 

    To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot's new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

    Read More
    20 Questions to Ask When Creating Buyer Personas [Free Template]

    By Lindsay Kolowich

    Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

    But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.

    Read More
    17 of the Best WordPress Plugins for Marketers

    By Carly Stec


    That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time.

    Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.

    Read More
    20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

    By Carly Stec

    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

    At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

    Read More
    Are You Qualified Enough? Analyzing Today's Most In-Demand Marketing Skills [Free Handbook]

    By Brittany Leaning

    Technology never stops changing -- and that means marketers shouldn't either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends.

    But what if today’s marketers aren't keeping pace with the skills they need to do their jobs well? Or what if the skills that marketing departments are hiring for aren't actually the skills listed in marketers' LinkedIn profiles?

    Read More
    The Essential Marketing & Sales Metrics Your Team Should Track

    By Rachel Sprung

    Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you're improving over time.

    But it doesn't make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.

    Read More
    Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year

    By Dharmesh Shah

    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others? 

    It was that observation -- that flaw in the way that marketing traditionally worked -- that laid the foundation for inbound marketing.

    Read More
    6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

    By Susannah Morris

    INBOUND 2015 is less than a week away! If you're headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.

    Read More
    Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker

    By Carly Stec

    Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.

    Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations -- among many other notable initiatives. 

    Read More
    15 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)

    By Lindsay Kolowich

    Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus?

    Most hiring managers have heard about using these "creative" questions to identify the best candidates. Fortunately for smart, well-qualified candidates everywhere, recent studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.

    Read More
    #TorieGoesINBOUND: How One Eager Marketer Hustled Her Way to INBOUND

    By Carly Stec

    When was the last time you just went for something?

    The simple truth is that as we grow older, our naive childhood fearlessness is often replaced with hesitation, causing us to miss out on countless opportunities for growth and betterment. 

    And while it's easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn't willing to make this kind of sacrifice when it came to her mission to attend HubSpot's INBOUND event.

    Read More
    13 Businesses With Brilliant Global Marketing Strategies

    By Hannah Fleishman

    Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 

    To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

    Read More
    Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

    By Lindsay Kolowich

    What do Taylor Swift and Hillary Clinton have in common?

    They've both been on the cover of Vogue. They both made TIME's "100 Most Influential People" list. Oh, and they're both taking pages from the same marketing playbook.

    Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions.

    Read More
    We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?

    By Camilla Meager

    You know that little show Parks and Recreation? That one that won a Golden Globe last year? Yeah, this guy starred in it.

    His name's Aziz Ansari, and the man's no one-trick pony. In the year since Parks and Recreation's final season, he's released a new book, Modern Romance along with his fourth comedy special, Live at Madison Square Garden, which was the final performance in his North American Arena Tour. 

    Read More
    What the Best Social Media Community Managers Actually Do in Their Jobs

    By Lindsay Kolowich

    Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is "driving engagement." While engagement metrics can be tied back to a business' bottom line, more often than not, social media marketers aren't moving the metrics CEOs care about.

    Read More
    7 Customer Loyalty Programs That Actually Add Value

    By Lindsay Kolowich

    Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. 

    In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.

    Read More
    How to Avoid Being Awkward on the Phone [Infographic]

    By Lindsay Kolowich

    Talking on the phone, especially with people you don't know, can be pretty intimidating.

    I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone -- usually with complete strangers. How do they set a positive tone and earn respect using only their voice? And how do they do it without being awkward or making the other party uncomfortable?

    Read More
    12 of the Best Marketing and Advertising Campaigns of All Time

    By Lindsay Kolowich

    I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

    So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.

    Why are these 12 marketing campaigns some of the best of all time?

    Read More
    A New Visualization of Today's Marketing Technology Solutions

    By Lindsay Kolowich

    When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?

    Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It's spread across 15 different emails in your (already overcrowded) inbox, or across 20 tweet replies from people of varied reputability.

    Read More
    Marketing Psychology: 10 Revealing Principles of Human Behavior

    By Ginny Soskey

    One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. 

    Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.

    Read More
    7 Inspiring Examples of Omni-Channel User Experiences

    By Aaron Agius

    The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.

    As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

    Read More
    How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

    By Pamela Vaughan

    Finance Manager Margie. IT IanLandscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them?

    Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.

    Read More

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