Why People Leave Your Website [Infographic]

    by Lindsay Kolowich

    Date

    October 31, 2014 at 12:00 PM

    lonely-child-sitting-in-cornerAttracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around.

    What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying

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    Replace Your Banner Ads With Baby Animals [Free Chrome Extension]

    by Dan Zarrella

    Date

    October 30, 2014 at 2:00 PM

    snuggly_dog_and_catYou know what's really annoying? Irrelevant, untargeted banner ads. They're all over the web, barraging you to buy buy buy from a company you've never heard of while you're just trying to enjoy the few minutes a day you get to sit down and read your favorite media site.

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    Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse

    by Laura @Pistachio Fitton

    Date

    October 30, 2014 at 12:00 PM

    viral zombiesOctober in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it's easy to get caught up in the Halloween spirit.

    So, as I pondered what to say in my talk for the MarketingProfs B2B Forum earlier this month, I couldn't help but see monsters. Monsters everywhere!

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    The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow

    by Shannon Johnson

    Date

    October 29, 2014 at 12:00 PM

    anatomy_of_the_corporate_content_team_5_modelsEvery organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers.

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    20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers

    by Corey Eridon

    Date

    October 27, 2014 at 8:00 AM

    last-minute-halloween-costume-ideasKnow what's scary? Figuring out Halloween costumes for work. You've gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities).

    While the stress of coming up with a costume is enough to make you just show up in your regular attire, you don't want to be the office

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