Study: Everyone Talks 'Engagement,' Nobody Knows What It Means

by Dan Lyons

Date

April 15, 2014 at 3:00 PM

engagementThis post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.

Engagement. We all talk about it. But does anyone even know what it means?

Apparently not, according to Esteban Koslky, a

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Why the First Rule of Culture Is Misguided [SlideShare]

by Dharmesh Shah

Date

April 15, 2014 at 8:00 AM

sunlight-quoteOver the past year since we released HubSpot’s Culture Code, I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club.

The first rule of culture is that you don’t talk about culture.

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Which Company Should You Actually Work For? [Quiz]

by Ginny Soskey

Date

April 14, 2014 at 8:00 AM

dream_jobFinding a dream job is like dating. Sometimes, you'll find it on your very first gig out of school. Other times, you'll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love.

Wouldn't it be nice to know ahead of time where you'd fit in best? You could skip over all those froggy jobs and set your sights on a place that'll be a perfect fit.

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From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail

by Taylor Corrado

Date

April 11, 2014 at 4:00 PM

junk-mailLetters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever.

You don’t want thousands of dollars of “marketing” to go right into the trash or end up in

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Your Customers Are Calling You. Are You Picking Up?

by Miles Bergstrom

Date

April 10, 2014 at 4:00 PM

inbound_call_programIn today’s world, there are many easy ways to connect with others -- you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company. Believe it or not, people still pick up the phone and call companies ... but not all companies have someone there to answer their calls.

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