The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?
Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created particularly inspiring campaigns, both to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how ... Read More