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Marketing / May 3, 2016 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

By Ryan Robinson

Seth_Godin_Advice.jpg

Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. 

Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons. 

Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. And his recent ... Read More

Marketing / April 26, 2016 8 Reasons Super Specialized Companies Should Embrace Inbound
8 Reasons Super Specialized Companies Should Embrace Inbound

By Bill Peatman

ThinkstockPhotos-476705828-677642-edited.jpg“People don’t shop for our products online.”

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too hard to attract them. I call them “superniche” companies.

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Marketing / April 26, 2016 How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By Debbie Farese

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?

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Marketing / April 25, 2016 8 Top Tips to Survive Your Next Conference
8 Top Tips to Survive Your Next Conference

By Daryn Smith

Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to talk, gulping down fast food and desperately trying to remember which business card matches which new face, can leave you feeling a bit like a deflated balloon.

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Marketing / April 22, 2016 Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses

By Jeffrey Vocell

Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? 

Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site. 

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Marketing / April 15, 2016 Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup

By Erik Devaney

From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross, to explaining how he can tackle tough problems with his A.S.S. methodology -- "analyze, strategize, succeed" -- on the hit comedy series 30 Rock, Alec Baldwin's characters have always had a strong foothold in the business world.

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Marketing / April 5, 2016 How Online & Offline Marketing Can Work Together [Infographic]
How Online & Offline Marketing Can Work Together [Infographic]

By Lindsay Kolowich

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

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Marketing / March 24, 2016 Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

By Erik Devaney

We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.

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Marketing / March 21, 2016 The Ultimate Collection of Free Content Marketing Templates
The Ultimate Collection of Free Content Marketing Templates

By Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.

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Marketing / March 18, 2016 Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey
Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

By Mimi An

Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted. 

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Marketing / March 9, 2016 How to Use Personalization to Get More Value From Your Website [Webinar]
How to Use Personalization to Get More Value From Your Website [Webinar]

By Ellen Bartolino

How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is? 

Annoying website distractions like these can cause bounce rates to skyrocket, which is why it's important that you're regularly reevaluating your strategy to ensure you're getting the most value out of your site. 

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Marketing / March 8, 2016 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel

By Andy Goddard

If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That's great, but it's surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.

Think about it - your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a couple of percentage points - that's potentially a big increase in leads.

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Marketing / March 8, 2016 8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)

By Lindsay Kolowich

Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?

I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's.

There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day.

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Marketing / March 2, 2016 12 Critical Building Blocks to a Successful Digital Marketing Campaign
12 Critical Building Blocks to a Successful Digital Marketing Campaign

By Marc Herschberger

Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.

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Marketing / March 1, 2016 A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]
A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]

By Elissa Hudson

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. You also need to work out how digital merges with your existing marketing efforts for maximum success, which can seem like an impossible task in and of itself.

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Marketing / February 17, 2016 Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]

By Lindsay Kolowich

The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?

One great way to garner happy returning customers is through customer loyalty programs.

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Marketing / February 15, 2016 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

By Nichole Elizabeth DeMeré

Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off. 

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development.

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Marketing / February 12, 2016 HubSpot's 2015 Year in Review: A Movement That Moved the Needle #MovingAhead
HubSpot's 2015 Year in Review: A Movement That Moved the Needle #MovingAhead

By Brian Halligan

What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way.

We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. We wouldn't be here without the incredible global inbound community, including our customers and partners.

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Marketing / February 11, 2016 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Anum Hussain

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / February 9, 2016 Why We’re Thinking About Messaging Apps All Wrong
Why We’re Thinking About Messaging Apps All Wrong

By Meghan Keaney Anderson

If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster.

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Marketing / February 5, 2016 What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

By Lindsay Kolowich

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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Marketing / February 5, 2016 8 Pieces of Marketing Wisdom for the Chinese New Year
8 Pieces of Marketing Wisdom for the Chinese New Year

By Niti Shah

It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. 

In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.

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Marketing / February 2, 2016 195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]
195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

By Niti Shah

We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand. 

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Marketing / January 29, 2016 What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People
What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People

By Carly Stec

In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. 

With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.  

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Marketing / January 22, 2016 Why You Won't Recognize SEO in Five Years
Why You Won't Recognize SEO in Five Years

By Meghan Keaney Anderson

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

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Marketing / January 11, 2016 Budget Planning, Hiring, Training & More: The Ultimate Kickoff Toolkit for Marketers [Free Download]
Budget Planning, Hiring, Training & More: The Ultimate Kickoff Toolkit for Marketers [Free Download]

By Megan Conley

Ah, the start of a fresh quarter -- a time when setting realistic and attainable goals is at the top of every leader's to-do list.

To help you stay organized and focused through all of your January priorities, we've gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders.

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Marketing / December 29, 2015 16 Professional New Year's Resolutions You Should Actually Keep
16 Professional New Year's Resolutions You Should Actually Keep

By Ginny Soskey

For many, New Year's resolutions often feel like a forced, trite way to make a change. After all, if you really wanted to change, why would you wait around for January First? You'd be better off just making sporadic changes throughout the year, right?

Well, that strategy doesn't always pan out like we'd like it to. Waiting until you "feel ready" to change often enables you to push aside goals that are important, but not time-sensitive. 

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Marketing / December 28, 2015 32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]
32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

By Megan Conley

The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

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Marketing / December 28, 2015 How Much Time Do Marketers Spend on Routine Tasks? [New Data]
How Much Time Do Marketers Spend on Routine Tasks? [New Data]

By Sam Balter

"Am I spending too much time on this?"

For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

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Marketing / December 23, 2015 Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]
Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]

By Brian Downard

Struggling to grow your business? 

You're not alone. Customer acquisition is no easy undertaking ... but it is important. 

The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.

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Marketing / December 21, 2015 How Can Marketers & Designers Work Better Together? [Infographic]
How Can Marketers & Designers Work Better Together? [Infographic]

By Lindsay Kolowich

It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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Marketing / December 14, 2015 How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

By Megan Conley

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”

The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?

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Marketing / December 11, 2015 47 Compelling Stats to Inform Your Holiday Marketing Strategy [SlideShare]
47 Compelling Stats to Inform Your Holiday Marketing Strategy [SlideShare]

By Megan Conley

This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.

What does this mean for you?

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Marketing / December 8, 2015 8 Essential Budget Templates for Marketers [Free Download]
8 Essential Budget Templates for Marketers [Free Download]

By Megan Conley

Let's face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider -- branding and creative, product marketing, hosting events, etc. -- your marketing budget can disappear unbelievably fast.

Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year? 

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Marketing / December 7, 2015 True Confessions: Are You Guilty of These Marketing & Sales Pitfalls? [Video]
True Confessions: Are You Guilty of These Marketing & Sales Pitfalls? [Video]

By Ginny Soskey

Sometimes, it's really tempting to cut corners. 

It's the end of the month. You've got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise -- it's just this once. 

But we all know how easy it is for that excuse to fall by the wayside. 

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Marketing / December 2, 2015 How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

By Lindsay Kolowich

Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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Marketing / November 27, 2015 The Right Way to Reduce Your Churn Rate
The Right Way to Reduce Your Churn Rate

By Nichole Elizabeth DeMeré

Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

Of course you don't want them to leave -- nor do you want more customers following suit. 

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

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