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Inbound Marketing Blog Posts

Learn how to attract, convert, close, and delight more of your customers.

Marketing / July 13, 2016 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know
75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

By Lindsay Kolowich

business-marketing-acronyms.jpg

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.

But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice.

That's why we curated 34 of the most common marketing acronyms and 41 of the ... Read More

Marketing / June 24, 2016 Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]
Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]

By Lucy Jones

Implementing an Inbound Marketing campaign is not always an easy process.

Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.

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Marketing / June 24, 2016 We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

By Elijah Clark-Ginsberg

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

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Marketing / June 21, 2016 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By Lindsay Kolowich

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.

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Marketing / June 16, 2016 How to Get Subscribers for Your Blog: 7 Fresh Ideas
How to Get Subscribers for Your Blog: 7 Fresh Ideas

By Lindsay Kolowich

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Marketing / June 9, 2016 How to Recruit Top Talent Using an Inbound Framework
How to Recruit Top Talent Using an Inbound Framework

By Ben Slater

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.

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Marketing / June 9, 2016 A Milestone in the Inbound Journey: HubSpot Turns 10
A Milestone in the Inbound Journey: HubSpot Turns 10

By Brian Halligan & Dharmesh Shah

Just ten years ago, we founded HubSpot and set out to make the world more inbound.

That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

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Marketing / June 2, 2016 The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]
The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]

By Ellen Bartolino

Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance.

While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.

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Marketing / May 31, 2016 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

By Lindsay Kolowich

It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great.

How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we'd be doing you a disservice if we told you it was going to be easy.

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Marketing / May 20, 2016 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

By Marcus Andrews

At last year's INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it. 

While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.

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Marketing / May 19, 2016 How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For

By Lindsay Kolowich

Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.

So how do you get a job in marketing?

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Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

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Marketing / May 17, 2016 Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

By Andrea Francis

“Always be learning."

It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn?

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Marketing / May 16, 2016 The 5 Most Common Mistakes Made By Veteran Inbound Marketers
The 5 Most Common Mistakes Made By Veteran Inbound Marketers

By Doug Davidoff

As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach.

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Marketing / May 16, 2016 How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

By Ellen Bartolino

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. 

Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

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Marketing / May 12, 2016 Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

By Wade Prue

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

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Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Lindsay Kolowich

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

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Marketing / May 3, 2016 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable

By Ryan Robinson

Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. 

Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons. 

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Marketing / April 26, 2016 8 Reasons Super Specialized Companies Should Embrace Inbound
8 Reasons Super Specialized Companies Should Embrace Inbound

By Bill Peatman

ThinkstockPhotos-476705828-677642-edited.jpg“People don’t shop for our products online.”

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too hard to attract them. I call them “superniche” companies.

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Marketing / April 26, 2016 How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

By Debbie Farese

By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?

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Marketing / April 25, 2016 8 Top Tips to Survive Your Next Conference
8 Top Tips to Survive Your Next Conference

By Daryn Smith

Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to talk, gulping down fast food and desperately trying to remember which business card matches which new face, can leave you feeling a bit like a deflated balloon.

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Marketing / April 22, 2016 Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses

By Jeffrey Vocell

Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? 

Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site. 

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Marketing / April 15, 2016 Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup

By Erik Devaney

From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross, to explaining how he can tackle tough problems with his A.S.S. methodology -- "analyze, strategize, succeed" -- on the hit comedy series 30 Rock, Alec Baldwin's characters have always had a strong foothold in the business world.

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Marketing / April 5, 2016 How Online & Offline Marketing Can Work Together [Infographic]
How Online & Offline Marketing Can Work Together [Infographic]

By Lindsay Kolowich

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

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Marketing / March 24, 2016 Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

By Erik Devaney

We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.

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Marketing / March 21, 2016 The Ultimate Collection of Free Content Marketing Templates
The Ultimate Collection of Free Content Marketing Templates

By Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.

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Marketing / March 18, 2016 Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey
Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

By Mimi An

Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted. 

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Marketing / March 9, 2016 How to Use Personalization to Get More Value From Your Website [Webinar]
How to Use Personalization to Get More Value From Your Website [Webinar]

By Ellen Bartolino

How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is? 

Annoying website distractions like these can cause bounce rates to skyrocket, which is why it's important that you're regularly reevaluating your strategy to ensure you're getting the most value out of your site. 

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Marketing / March 8, 2016 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel

By Andy Goddard

If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That's great, but it's surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.

Think about it - your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a couple of percentage points - that's potentially a big increase in leads.

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Marketing / March 8, 2016 8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)

By Lindsay Kolowich

Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?

I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's.

There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day.

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Marketing / March 2, 2016 12 Critical Building Blocks to a Successful Digital Marketing Campaign
12 Critical Building Blocks to a Successful Digital Marketing Campaign

By Marc Herschberger

Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.

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Marketing / March 1, 2016 A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]
A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]

By Elissa Hudson

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. You also need to work out how digital merges with your existing marketing efforts for maximum success, which can seem like an impossible task in and of itself.

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Marketing / February 17, 2016 Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]

By Lindsay Kolowich

The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?

One great way to garner happy returning customers is through customer loyalty programs.

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Marketing / February 15, 2016 4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

By Nichole Elizabeth DeMeré

Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off. 

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development.

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Marketing / February 12, 2016 HubSpot's 2015 Year in Review: A Movement That Moved the Needle #MovingAhead
HubSpot's 2015 Year in Review: A Movement That Moved the Needle #MovingAhead

By Brian Halligan

What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way.

We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. We wouldn't be here without the incredible global inbound community, including our customers and partners.

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Marketing / February 11, 2016 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Anum Hussain

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / February 9, 2016 Why We’re Thinking About Messaging Apps All Wrong
Why We’re Thinking About Messaging Apps All Wrong

By Meghan Keaney Anderson

If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster.

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Marketing / February 5, 2016 What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions

By Lindsay Kolowich

It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.

Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.

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