Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.
So how do you get a job in marketing?Read More
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.Read More
“Always be learning."
It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn?Read More
As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach.
We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated.
Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?Read More
As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.
There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.
But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.Read More
Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point.
Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons.Read More
You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do?
First thing: Don’t panic.Read More
“People don’t shop for our products online.”
I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too hard to attract them. I call them “superniche” companies.Read More
By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy?Read More
Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to talk, gulping down fast food and desperately trying to remember which business card matches which new face, can leave you feeling a bit like a deflated balloon.
Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul?
Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site.Read More
"Do you have any questions for me?"
We've all been on the receiving end of that question in an interview. If you're prepared, you've probably got some good questions you usually cycle through.Read More
From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross, to explaining how he can tackle tough problems with his A.S.S. methodology -- "analyze, strategize, succeed" -- on the hit comedy series 30 Rock, Alec Baldwin's characters have always had a strong foothold in the business world.Read More
Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.
So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?Read More
We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.Read More
I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.
Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.Read More
Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.
As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted.Read More
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.Read More
How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is?
Annoying website distractions like these can cause bounce rates to skyrocket, which is why it's important that you're regularly reevaluating your strategy to ensure you're getting the most value out of your site.Read More
If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That's great, but it's surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.
Think about it - your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a couple of percentage points - that's potentially a big increase in leads.Read More
Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers?
I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's.
There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day.Read More
Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.Read More
In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.
From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. You also need to work out how digital merges with your existing marketing efforts for maximum success, which can seem like an impossible task in and of itself.Read More
The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
One great way to garner happy returning customers is through customer loyalty programs.Read More
Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development.Read More
What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way.
We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. We wouldn't be here without the incredible global inbound community, including our customers and partners.Read More
We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end. "This is an important message regarding your oven preferences."Read More
Let’s pretend you just won the lottery. What’s the very next thing you do?
Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance? Tweet about your plans to buy a Lambo and quit your job?Read More
If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster.Read More
It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.Read More
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities.
In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.Read More
We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.
The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand.Read More
In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment.
With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.Read More
How often do you take a step back from your day-to-day job to ask "why?"Read More
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next.
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.Read More
CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. What does CRM marketing actually mean? And how do you know if you need it?Read More
Ah, the start of a fresh quarter -- a time when setting realistic and attainable goals is at the top of every leader's to-do list.
To help you stay organized and focused through all of your January priorities, we've gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders.Read More
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers' expectations, now getting 4 billion video views per day -- the same number as Facebook.Read More
For many, New Year's resolutions often feel like a forced, trite way to make a change. After all, if you really wanted to change, why would you wait around for January First? You'd be better off just making sporadic changes throughout the year, right?
Well, that strategy doesn't always pan out like we'd like it to. Waiting until you "feel ready" to change often enables you to push aside goals that are important, but not time-sensitive.Read More
The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.
Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns.Read More
"Am I spending too much time on this?"
For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc.Read More
Struggling to grow your business?
You're not alone. Customer acquisition is no easy undertaking ... but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.Read More
In the midst of holiday shopping and seasonal sales, it's easy to get caught up in spending. But sometimes, the best things are free.
Over the years, HubSpot has developed a number of free tools and programs that we love to share with others.Read More
It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.
For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.Read More
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