New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid

    by Lindsay Kolowich

    Date

    August 25, 2014 at 6:00 AM

    new-hatched-chick-chicken-eggFirst-time inbound marketers: We're so glad to have you! 

    We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." This is especially true for those of you who've been doing traditional marketing your whole

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    How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)

    by Jeff Hoffman

    Date

    August 22, 2014 at 12:00 PM

    language-brain-communication-idea

    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    Read the following two sentences:

    1) My session at INBOUND will make you see

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    You’re Taking These Marketing Maxims Way Too Literally

    by Barry Feldman

    Date

    August 8, 2014 at 8:00 AM

    barry_literal_adviceI’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You?

    Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital.

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    9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

    by Lindsay Kolowich

    Date

    August 5, 2014 at 12:00 PM

    railroad-paths-crossNot everyone who works in marketing imagined they'd end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession.

    Recently, there was a discussion on

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    How to Avoid Becoming a Marketing Fossil

    by Katie Burke

    Date

    August 4, 2014 at 12:00 PM

    marketing_fossilIn his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to

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