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Inbound Marketing Blog Posts

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Marketing / September 30, 2016 How to Master a Successful Marketing Campaign in Trello [Free Guide]
How to Master a Successful Marketing Campaign in Trello [Free Guide]

By Ellen Bartolino

Organize_Campaign_Trello.jpg

Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces.

Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.

Trello is a free, easy-to-use organization and project management tool that just so happens to be an awesome tool for marketers. It can help you keep your company's largest and most involved marketing campaigns organized. (If you're not sold, ... Read More

Marketing / September 29, 2016 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

By Áine Devane

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

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Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

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Marketing / September 19, 2016 The Decentralized Content Marketing Playbook [Infographic]
The Decentralized Content Marketing Playbook [Infographic]

By Megan Conley

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn't as important as you think -- at least not on its own.

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Marketing / September 16, 2016 The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

By Brittany Leaning

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.

New technologies were being introduced. Consumers' habits were evolving. Things were different.

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Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

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Marketing / September 14, 2016 17 Great Conversation Starters to Break the Ice at Networking Events
17 Great Conversation Starters to Break the Ice at Networking Events

By Amanda Zantal-Wiener

With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

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Marketing / September 14, 2016 The Future of Chatbots in Marketing [YouTube Live Event]
The Future of Chatbots in Marketing [YouTube Live Event]

By Christine White

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for."

What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

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Marketing / September 12, 2016 The State of Inbound 2016 Is Here [New Report]
The State of Inbound 2016 Is Here [New Report]

By Mimi An

Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

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Marketing / September 9, 2016 12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns
12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

By Sophia Bernazzani

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.

Yes, your personal email signature can provide a serious marketing opportunity.

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Marketing / September 9, 2016 The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]
The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]

By Elissa Hudson

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?

Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

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Marketing / September 8, 2016 The Complete Guide to Creating a Digital Marketing Strategy That Works
The Complete Guide to Creating a Digital Marketing Strategy That Works

By Elissa Hudson

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.

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Marketing / September 1, 2016 What Is Digital Marketing?
What Is Digital Marketing?

By Lucy Alexander

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

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Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

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Marketing / August 22, 2016 How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

By Ellen Bartolino

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.

And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.

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Marketing / August 15, 2016 A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

By Lindsay Kolowich

Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

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Marketing / August 12, 2016 How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]

By Lindsay Kolowich

It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

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Marketing / August 8, 2016 5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

By Lindsay Kolowich

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.

After all, 50% of leads aren't ready to buy at the time of first conversion, so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.

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Marketing / July 29, 2016 CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

By Jesse Mawhinney

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.

But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start.

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Marketing / July 28, 2016 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
101 Marketing Ideas to Help You Generate More Business [Free Ebook]

By Ellen Bartolino

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.

By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.

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Marketing / July 13, 2016 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know
75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

By Lindsay Kolowich

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.

But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice.

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Marketing / June 24, 2016 Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]
Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]

By Lucy Jones

Implementing an Inbound Marketing campaign is not always an easy process.

Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.

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Marketing / June 24, 2016 We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

By Elijah Clark-Ginsberg

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

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Marketing / June 21, 2016 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By Lindsay Kolowich

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.

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Marketing / June 16, 2016 How to Get Subscribers for Your Blog: 7 Fresh Ideas
How to Get Subscribers for Your Blog: 7 Fresh Ideas

By Lindsay Kolowich

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Marketing / June 9, 2016 How to Recruit Top Talent Using an Inbound Framework
How to Recruit Top Talent Using an Inbound Framework

By Ben Slater

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.

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Marketing / June 9, 2016 A Milestone in the Inbound Journey: HubSpot Turns 10
A Milestone in the Inbound Journey: HubSpot Turns 10

By Brian Halligan & Dharmesh Shah

Just ten years ago, we founded HubSpot and set out to make the world more inbound.

That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

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Marketing / June 2, 2016 The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]
The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]

By Ellen Bartolino

Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. Today, smarketing continues to serve as one of the largest opportunities for improving business performance.

While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.

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Marketing / May 31, 2016 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

By Lindsay Kolowich

It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great.

How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we'd be doing you a disservice if we told you it was going to be easy.

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Marketing / May 20, 2016 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

By Marcus Andrews

At last year's INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it. 

While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.

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Marketing / May 19, 2016 How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For

By Lindsay Kolowich

Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.

So how do you get a job in marketing?

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Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

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Marketing / May 17, 2016 Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

By Andrea Francis

“Always be learning."

It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn?

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Marketing / May 16, 2016 The 5 Most Common Mistakes Made By Veteran Inbound Marketers
The 5 Most Common Mistakes Made By Veteran Inbound Marketers

By Doug Davidoff

As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach.

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Marketing / May 16, 2016 How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

By Ellen Bartolino

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. 

Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

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Marketing / May 12, 2016 Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

By Wade Prue

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

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Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Lindsay Kolowich

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

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