Here's a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. (You can download this entire, special inbound marketing collection here .)
What is that methodology? Three simple steps:
(1) Get found. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media.
(2) Convert. Once you get people visiting your site, you need to work on converting them into leads, and then customers. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers.
(3) Analyze. Once you have this process in place, you need to analyze it and improve it to make sure it's running efficiently.
Inbound Marketing Ebooks
Ebooks to help you learn broad inbound marketing strategies: