Our top inbound marketing article of the past week provides some great research and insight into the way Google and Bing compare in how they rank websites for search engine results.
Google vs. Bing: Correlation Analysis of Ranking Elements
Author: Rand Fishkin of SEOmoz
Author Rand Fishkin's article compiles his research on the different ranking elements of Google and Bing, providing valuable information for people looking to optimize their websites for these specific search engines.
Rand's analysis and conclusions cover the following SEO factors that contribute to how a website/page is ranked : query matching in the domain name; exact match domains by top-level domain (TLD) extension; keywords in subdomains; on-page keyword usage; link counts and link diversity; TLD extensions; length of domain, URL and content; website homepages; and anchor text link matches.
SEO is constantly changing. Understand how search engines rank websites to ensure you're optimizing your pages appropriately.
Ever wonder how you can take advantage of hot, trending topics in the news and current affairs for your blog? Kimberly's article identifies that, no matter what your niche is, there is often a way to apply trending topics to your topic to make it interesting for readers. They key, she says, is to take the time to research and understand the individual story's details and think creatively about how it can apply to your blogging niche.
She proves her point by providing a number of examples of recent, timely news stories and how they were successfully and creatively covered by bloggers in unexpected niches.
Think critically and creatively about trending topics to come up with unique, yet valuable, takeaways for your readers.
3. The Vital Importance of Labs
Author: Chris Brogan of chrisbrogan.com
How often do you experiment in your marketing? Brogan's article emphasizes the importance of experimentation , stressing that it is a vital element in the growth of any business and that the most innovative companies are constantly experimenting. He offers some of his best advice about using labs for experimentation.
Some of his best tips? Make sure your experiments have clear goals, conduct your experiments in labs that aren't on your main website or online presence, and don't be afraid of failure or to get your hands dirty.
Don't be afraid to do some marketing experiments of your own. Take a risk, try something new and apply the lessons learned to future endeavors.
4. Tips for Making a Screencast for Your Startup
Author: Audrey Watters of ReadWriteWeb
Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Audrey's article offers some great advice for creating screencasts, outlining the step-by-step process to help you get started.
Her article covers tips for choosing the right screencasting tool, putting together a script, capturing the actual screencast and editing it for the best quality and results.
Screencasts can be a great instructional tool for your company's products or services. Try creating one for your business.
5. How Writing “Content Time Bombs” Can Double Your Blog Traffic
Author: Rohit Bhargava on Influential Marketing Blog
According to Rohit, "'content time bombs' are pieces of content that are written to remain online until someone needs to know about that specific topic, and then they 'explode' as those people find them (usually through search engines). They are the social media equivalent of land mines, but in a good way." Content time bombs are valuable because they are written for the long term (e.g. a timely news post is not an example); they address common questions people ask.
To help you create these types of posts for your own blog, Rohit highlights some common features that make an article an ideal fit as a content time bomb:
- It targets a specific audience or need.
- It uses keywords frequently.
- It can remain "dormant" until needed.
- It engages a broader audience.
Think about creating some great content time bombs in your own industry that stand the test of time and help generate additional traffic long after they're initially published.
Photo by Claudio Gennari
Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search.