The award-winning HubSpot Marketing Blog has over 300,000 subscribers and attracts more than 2M monthly visits, and we're always looking for more brilliant contributors to join our ranks.
If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we'd love to hear from you.
Please take some time to review this entire page -- it should answer any question you have about what kind of content we're looking for and how the submission process works.
The Bare Essentials for Every Post We Publish
Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of business. While we tend to skew toward content about specific marketing tactics, that's not all we talk about. We're also interested in publishing any topic that marketers care about, which includes things like hiring, team development, job hunting, writing, design, math, and larger internet trends, among other things.
We also look for a few things in everything we publish:
- Original concepts, compelling arguments, and high-quality writing. We will not republish anything that's been published elsewhere.
- Article reflects the writing style/tone of the Marketing Blog. We aim to be casual, yet helpful, and typically we stay away from buzzwords and jargon.
- Proper attribution of data, quotations, and outside content referenced in the article.
- No more than one link to your company's website in the body of the post.
The Different Post Types We Accept
We've conducted extensive studies to uncover which types of blog posts work -- and which don't. Here are some of our most successful blog post types:
- Canonical: These posts give readers in-depth tactical takeaways that are supported by relevant, recent examples, original quotes, original graphics, and current data. While we don't like to put a word count on our posts, these tend to run at 1,500 words and above. When readers finish this type of post, they should be able to immediately execute on the given topic and have very few questions left on how to do it.
- Examples of Canonical Posts:
- Graphics: These posts rely heavily on an infographic or SlideShare created by the author. Usually, they feature a few paragraphs of introduction, the embedded media itself, and not much else. The graphic should be comprehensive and easy to read, have a compelling narrative, contain plenty of white space, and feature up-to-date data that's properly sourced.
- Examples of Graphic Posts:
- TOFU: These posts are created with broad, top-of-the-funnel traffic in mind. They’re usually related to larger internet trends or business-related topics, and are lighter in nature. There are also very few tactical lessons that can be taken away from them.
While we certainly publish posts from time to time that don't fall into any of those categories, your post has the best chance of being accepted if it matches one of these formats.
Want to learn more about which types of posts work best for us? Check out this blog post.
What We Won't Accept
There are some things we simply can't accept:
- Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
- Anything that may be construed as a link-building scheme.
- Anything that's too promotional for your company or organization.
- Anything that's offensive or inaccurate.
- Anything that's overly critical of individuals or companies -- this is not a site to air grievances.
How to Submit Your Post
Please email guestpost [at] hubspot [dot] com with the following:
- Your completed post as an HTML file or Word Doc.
- Image files (with attribution) in a separate folder. For reference, our blog is 669px wide.
- Short author bio including a maximum of one anchor text link to your own website.
If your article meets editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to 2 weeks.
Due to the volume of requests we receive, we cannot respond to all submissions.
The Not-So-Fine Print
- Submissions must meet the HubSpot blogging team's quality standards in order to get published.
- We cannot allow you to republish your guest post to your own blog, LinkedIn, Medium, or Inbound.org afterward. Here's more on what you can do besides sharing it like crazy.
- The HubSpot blogging team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.
- HubSpot reserves the right to include calls-to-action to HubSpot content, including but not limited to email newsletters, ebooks, and other downloadable content.