Read. Learn. Sell.

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    X

    Join 23,000 Fellow Sales Professionals

    Get expert sales tips straight to your inbox, and become a better seller. Subscribe to the Sales Blog below.

    The True Cost of Not Meeting Your Customers' Expectations [Infographic]

    By Carly Stec

    Customer_Experience_Edit.jpg

    Ever since moving to Boston a few short months ago, I've allowed the internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I've been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city.

    For businesses, this concept is both intriguing and concerning. It places a strong emphasis on the need to deliver a customer experience that's nothing short of remarkable.

    But these days, all it takes is a couple of negative reviews to derail what you've worked hard ... Read More

    Why to Call Low, Then Call High

    By Mark Roberge

    "Call high with the elevator pitch."

    That is how a classically trained salesperson approaches cold calling. Find a decision maker. Call with an elevator pitch that would resonate with a decision maker. Perhaps the elevator pitch highlights increased profit margin, or accelerated growth, or decreased COGS.

    Read More
    11 Ways to Become a Master Networker [Infographic]

    By Leslie Ye

    My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards -- the “winner” was the one who ended the night with the most.

    Hopefully, this isn’t the way you’re networking.

    Read More
    How to Craft an InMail That Gets Results

    By Nataly Kelly

    I’ll admit it. I love LinkedIn. It’s one of the few places online where I feel mostly shielded from unwanted interactions. On the flip side, most of us are on LinkedIn to make connections that will help us to advance the goals of our companies, and of course, to improve our own careers.

    Read More
    11 Steps to Make Social Selling Part of Your Daily Routine

    By Emma Snider

    Your first few times on a bike, you had to concentrate hard to keep your balance while simultaneously pedaling and steering. Every part of your body felt like it was working independently from every other part. But a few wobbly rides down the driveway and a couple scraped knees later, you finally got the hang of it. Now when you bike, your mind can drift off since your body just naturally knows what to do.

    Read More
    9 SlideShares Every Sales Rep Should See

    By Emma Snider

    SlideShare is a godsend for visual learners. If you take in information best when you have something to look at, do yourself a favor and bookmark the site now.

    It's important for all types of professionals to keep honing their skills, but learning is especially critical for salespeople. Prospects want to buy from salespeople who are educated about industry trends and can act as strategic advisors.

    Read More
    The 20 Worst LinkedIn Sins

    By Emma Snider

    We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin.

    LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help.

    Read More
    How to Build Effective Teams Based on Personality Type

    By Tony Alessandra

    “Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.” Or, even more likely, “Grab anybody who’s got a stake in this thing.”

    Read More
    How to Increase Net Sales by 50% Per Salesperson [Infographic]

    By Leslie Ye

    How do you form a cohesive, all-star sales team?

    Hire the right people so you have a great foundation upon which to build. Have a strong playbook and the right tools to help your team succeed. Foster a healthy culture so your team is happy and spreads the word to their talented friends looking for their next sales job.

    Read More
    Sales vs. Business Development: What's the Difference? [FAQ]

    By Leslie Ye

    Sales and business development. Just two different ways to refer to the same activity -- getting your company’s product into customers' hands. Right?

    Actually, sales and business development should not be considered the same job at all.

    Instead, think of the two roles as complementary halves of a whole.

    Read More
    17 Interview Questions to Hire the Best Sales Development Reps

    By Emma Snider

    If your sales team has grown large enough to warrant role specialization, you'll not only need to shake up the organization's structure -- you must also revamp the hiring process. Prospecting and closing are two distinct tasks, so it doesn't make sense to ask the same interview questions to both sales rep and business development candidates. Different jobs require different skills which necessitate different interviews.

    Read More
    How to Spot a Lead on Twitter [Flowchart]

    By Emma Snider

    To many salespeople, "social selling" simply equates to "LinkedIn." According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn's potential for sales, but a scant 16% see Twitter's value. 

    This gap is understandable. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.

    Read More
    10 Steps to Win the Sale Every Time

    By Emma Snider

    There's nothing more frustrating than having worked on a deal for weeks or even months just to have the prospect say, "You know, I'm not sure this is the right time for this project. Why don't you check back with me in six months." As soon as that sentence is uttered, the deal is essentially dead. Time to start all over again with someone new.

    Deals that end in no decision can be even tougher to swallow than those lost to a competitor.

    Read More
    18 Thought-Provoking Quotes About What it Takes to Be in Sales Today

    By Emma Snider

    A salesperson from 50 years ago probably wouldn't even recognize their profession today. What do you mean you don't knock on doors? What the heck is an "email open rate" and what does it have to do with my job? "Social selling" doesn't mean chatting on a golf course? If Willy Loman was magically transported into 2015, he would be very, very confused.

    Read More
    The 7 Elements of an Effective Performance Plan

    By Leslie Ye

    Managers are always looking for ways to help their team improve. But what does it mean to improve, and how do you achieve measurable progress?

    Performance plans are a formalized way for managers to help struggling employees get back on track. A good plan should be fully understood by both parties and effectively measure improvement -- or lack thereof.

    Read More

    Subscribe to HubSpot's Sales Blog

    Join 23,000+ fellow sales professionals! Get HubSpot's latest sales articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog
    get the free HubSpot CRM now