Despite the hype in the sales space about social selling, adoption numbers remain fairly low. A new survey from PeopleLinx reveals that a scant 31% of reps incorporate social media into their sales process.
However, the lack of social selling adoption isn't due to a lack of interest or perceived value. It's just that reps don't know how to do it. Only 26% of respondents felt as if they knew how to use social media to sell.
Surprising? Not to Gorka Amian, business intelligence manager at PeopleLinx.
"This makes sense -- at least to me. A lot of the salespeople I meet tell me ... Read More