Why do we do the things we do? Most people would say they make decisions after careful deliberation -- or at least a minute or two of reflection. But over the last few years, neuroscience research has revealed that more often than not, we're pulled to one choice or another by innate psychological biases. And the scary part is we often don't even know that these biases exist!
How does this effect buying decisions? In the post "7 Reasons Your Prospects Decide to Run Away From You," Liston Witherill explores how neurological quirks such as anchoring effect, substitution ... Read More