Tips for Finding an Authentic Voice in Higher Ed Marketing

    by Holly Stanton

    Date

    November 26, 2014 at 12:00 PM

    find your authentic voiceWhat do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you?

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    How to Set SMART Marketing Goals [Free Template]

    by Mike Lemire

    Date

    November 26, 2014 at 8:00 AM

    SMART-marketing-goals-excel-templateGoal setting is probably one of the hardest things marketers have to do. You've got to choose a goal that's lofty, but not too lofty. And it's possible you have no idea what "lofty" is anyway -- for marketers implementing brand new activities, picking the right goals (and then tackling them) can feel like a guessing game.

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    How to Produce Flawless Audio Interviews With Industry Experts

    by Eric Siu

    Date

    November 26, 2014 at 6:00 AM

    expert_interview_tipsThere’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn't mean they always turn out that way. Without some direction, it's very easy for interviews to fall into the latter camp. 

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    The Evolution of SEO [Infographic]

    by Lindsay Kolowich

    Date

    November 25, 2014 at 12:00 PM

    then-and-now-scrapbook-old-photosGreat marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. 

    SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.

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    An Illustrated Guide to Organizational Structures [Free Ebook]

    by Erik Devaney

    Date

    November 25, 2014 at 7:00 AM

    org-structure-offer-blogI remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together.

    There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the VP was our CEO & COO.

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