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    Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

    By Lindsay Kolowich

    configure-mobile-viewport.jpeg

    You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?"

    You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd.

    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. In other words, the font and pictures are Read More

    8 Historic Duos to Inspire Your Sales and Marketing Alignment

    By Chris Hawkins

    Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders.

    If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing just like the greatest duos.  

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    Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

    By Julie Hong

    English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."

    He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

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    4 Ecommerce Pricing Strategies You May Not Have Considered

    By Charlie Keegan

    When determining prices for your ecommerce store, you’re likely to consider traditional methods: markup, anchor, and luxury pricing. There is absolutely nothing wrong with these strategies, especially if you’re hoping to set it and forget it—until sale time, of course. However, these three traditional methods aren’t the only strategies you can employ. If you’re willing to shake things up a little, consider some of these edgy techniques that have seen success.

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    Pitching the Perfect Image: A Look at Top Publishers' Image Sizes

    By Andrea Lehr

    There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.

    This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit. 

    Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching.

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    How to Repurpose Your Social Media Content [Live Webinar]

    By Christine White

    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.

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    How to Work the Room at Your Next Networking Event [Infographic]

    By Katherine Boyarsky

    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

    Take a second to imagine a business event you attended recently.

    When the keynote presentation ended, it's likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments. 

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    6 Simple Ways to Tap Into the Power of Influencer Marketing

    By Lisa Toner

    Did you know that just 3% of people generate 90% of the impact online

    Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.

    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer's Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.

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    8 Creative Ways to Enhance Your Content Marketing With Visuals

    By Pamela Vaughan

    On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention. 

    It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing. 

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    4 Genius Tactics for Increasing Ecommerce Sales

    By Morgan Jacobson

    Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.

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    The 20 Best Sites for Wasting Time on the Internet

    By Lindsay Kolowich

    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions.

    But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.

    Read More
    How to Write an Author Bio That Doesn't Suck 

    By Neil Patel

    If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

    Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 

    Read More
    What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey

    By Ryan Nicholson

    [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.

    It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.

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    13 Businesses With Brilliant Global Marketing Strategies

    By Hannah Fleishman

    Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 

    To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

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    7 Ways to Inspire Trust from Ecommerce Customers

    By Greg Wise

     

    Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.

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    Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

    By Dave Gerhardt

    Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.

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    How to Be an Effective Leader: 9 Timeless Lessons From Warren Buffet, Mary Kay, Chuck Norris & More

    By David Ly Khim


    In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick.

    Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can't stop talking.

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    Type A vs. Type B: Does Personality Type Matter at Work?

    By Lindsay Kolowich

    Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?

    Most of you probably already associate with either the "Type A" or the "Type B" personality. Or, perhaps you associate with both in different contexts -- like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.

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    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

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    5 Tips for Increasing Your Average Order Value

    By Ted Ammon

    Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.

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    The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

    By Erik Devaney

    While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

    The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

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    12 About Us Page Examples That Are Probably Better Than Yours

    By Lindsay Kolowich

    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

    So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

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    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

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    16 of the Best Examples of Mobile-Friendly Website Design

    By Dan Slagen

    Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.

    Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.

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    Publishers: Stop Sending Terrible Emails

    By Tyler Rhodes

    The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up.

    Read More
    Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

    By Dave Gerhardt

    Great entrepreneurs tend to gravitate toward the hard challenges.

    That's exactly Jeff Raider did when he started Harry's, a company that sells razors, blades, and shaving gel right from their website.

    Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

    Read More
    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

    Read More
    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]

    By Amber Tiffany

    I've got a pretty big thing for phone calls. (I bet your sales reps do too.)

    Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.

    The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.

    Read More
    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

    Read More

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