Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the ... Read More
Don't use more than three typefaces. Follow a grid. Keep it simple.
You've heard these common design rules repeated over and over again -- by your teacher, your art director, and even that friend who uses Microsoft paint to design his band posters.Read More
Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. Such prodigious growth both inspired and disgusted everyone who watched. And now they want to take it all back to where they began: books.Read More
Everyone and their mother seems to have a strong opinion about work-life balance.
Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.Read More
It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.Read More
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities.
In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.Read More
Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. At least, this was the success formula for metallic temporary tattoo company Flash Tattoos when they solidified a collaboration with Beyoncé.Read More
There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?
It could be because they share valuable, educational content that appeals to your interests and needs.Read More
Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.Read More
It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history.
Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive ... but what?Read More
This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and ... well, you get the point.
Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two, of course. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.Read More
My second job out of college was with an incredible startup political agency called the Glover Park Group. It's now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision.
I got the job because a woman my mother used to babysit for growing up was friends with one of the partners of the firm in New York.Read More
Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for.
If your team is on the lookout for new talent, there are a few things you'll want to consider.Read More
Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Sure, we all think it works out just fine to simply skim the resume 4 minutes before the candidate arrives and wing it, but I am willing to bet my hat that your lack of respect for the process has cost you some key talent.Read More
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.
These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.Read More
One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"
When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"Read More
We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.
The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand.Read More
Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.
Its popularity and growth all the way up until now has been impressive.Read More
"Work smarter, not harder."
Chances are, you've heard this phrase before -- and probably more than once. The philosophy behind working "smart" is to maximize your productivity when you are working so that you can get more stuff done in shorter periods of time. By working smarter, you'll find yourself with more time in the day to sleep, exercise, be creative, and recharge.Read More
You meticulously tweaked your resume until it was 100% perfect. You spent hours writing (and rewriting) a compelling cover letter. You researched and prepped for that phone screen -- and knocked it out of the park. Now, you're getting ready for an in-person job interview. How do you prepare?
Turns out, what you do on the day of the interview will contribute a lot to how well you do in the interview itself.Read More
It's an exciting time to be a content marketer. But it's also a challenging time.
As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.Read More
Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.Read More
So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. What happens when buyers have way too many options for mobile and online payments?Read More
We've got a confession to make: We've been making a few rookie SEO mistakes within our own website.
For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. But even experts make mistakes, right?Read More
In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment.
With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.Read More
Creative work takes a tremendous amount of energy.
So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. That’s when it’s hardest to get past the guilt of tuning out and turning off.Read More
Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.Read More
For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.
Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously.Read More
Over the past few years, we've seen content become more visual. Marketers have experimented with infographics, videos, and more -- and they've made plans to keep it up this year.
In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.Read More
When Payal Kadakia quit her job at Warner Music Group, she didn't have a backup plan. All she knew was she wasn't happy in her current job -- and she needed to do something about it.
She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area.Read More
Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.Read More
Any marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media world where established sources of revenue are waning, and publishers are needing to get creative in how they’re keeping their businesses alive.Read More
"I got lucky."
"I don't belong here."
"I'm a fraud, and it's just a matter of time before everyone finds out."Read More
Thanks to the TV show The Office, many of us have heard of the classic "stapler in Jell-O" trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?
We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your own work pranks.Read More
How often do you take a step back from your day-to-day job to ask "why?"Read More
Today, the world is more connected than ever before. If you need to quickly reach someone who isn't nearby, you simply fire off an email, instant message, or social post, and you'll likely receive a response within minutes.
That's where things might get tough. Even though we can reach each others quickly and easily, you may still face some communication challenges.Read More
This year’s Christmas was a huge success for me on a number of different levels. Not only did I check everyone off my list with at least one heart-felt present but I was also able to do it for next to nothing. But how?Read More
Ever misjudge a hug for a handshake and wind up trapped in some sort of unforgivable in-between? I have.
Ever stumble your way through a few floors of elevator small talk, only to regret 99% of what you said upon returning to your desk? Yup. Guilty of that, too.Read More
We've all wondered it before. Maybe we've Googled in hope of finding an answer. Maybe we've asked someone for help. Maybe we've just worried in silence.Read More
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.
And people will come across it in a variety of ways -- whether they're searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments.Read More
We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you're not careful, you'll be lost in a black hole of links, articles, and email chains that don't deserve your morning attention.Read More
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next.
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.Read More
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