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    How New Technology Is Changing the Way We Earn (And Retain) Customers Online

    By Josh Enzer

    Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?  

    One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.  

    The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 

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    3 Marketing Tips to Boost Donor Retention

    By Gretchen Barry

    It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times. 

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    3 Easy Facebook Store Options for Ecommerce

    By John Dukes

    One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

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    How Google Creates a Culture of Innovation [Podcast]

    By Ginny Soskey

    Ever wonder why Google is so successful?

    Is it their quirky culture? Fancy office space? Rigorous hiring process? 

    According to Todd Rowe, Managing Director at Google, the tech giant's success comes down to three things: manically focusing on Google's end-user, placing big bets on new projects, and giving employees the freedom to achieve audacious goals. 

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    The 8 Elements of Modern Web Design (And Web Design Trends to Watch)

    By Jeffrey Vocell

    Every year, we see new elements and styles in website design begin to emerge.

    Some elements -- when incorporated thoughtfully -- help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it's not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor's experience. 

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    5 Tips to Punch Up Your Product Descriptions

    By Corey Beale

    Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line.

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    How to Work With a Developer: 6 Tips for Improving Your Relationship

    By Dmitry Shamis

    You did it. You just hired your first developer ... or maybe it was your 100th. Either way, you're growing your company and that's exciting. 

    But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge. 

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    Which Type of Ad Is Most Annoying? [Survey]

    By Mimi An

    It's a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?

    Over the years, ads have started intruding in on our lives.

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    What's WYSIWYG? How Today's Online Editor Came to Be

    By Carly Stec

    WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.

    "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it's live.

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    10 Tried-and-True Tips for Sales and Marketing Alignment

    By Carolina Samsing

    My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew.

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    The Beginner's Guide to Technical SEO: 7 Resources You Should Use

    By Nicole Rende

    Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

    So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

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    20 Questions to Ask When Creating Buyer Personas [Free Template]

    By Lindsay Kolowich

    Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

    But once you sit down to craft your buyer personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.

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    Viewability? It’s the Least of Publishers’ Worries

    By Tyler Rhodes

    Once upon a time, clicks and impressions were the currency of digital media. But today, times are changing. With banner blindness being the norm, advertisers are looking for new ways to get more out of their digital advertising investments. They’re looking to build long-term relationships through leads that they can nurture. The problem? There’s often a disconnect between media companies and advertisers.

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    10 Tips to Fight Credit Card Fraud

    By Charlie Keegan

    Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while investigations are carried out. New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. While you simply can’t catch everything, there are some things you can keep your eyes peeled for. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line.

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    The Science of Eye-Catching Advertisements [Infographic]

    By Lindsay Kolowich

    How do our brains react to advertisements?

    Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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    The 12 Best Cities in the World to Start Your Career

    By Lindsay Kolowich

    Thankfully for all you recent college grads out there (and your parents), the job market's looking up for folks who've recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE).

    And for those of you about to graduate, things are looking good, too: Two-thirds of employers who responded to NACE's "Job Outlook 2015 Spring Update" survey reported they expected to increase or maintain current hiring levels for the Class of 2016.

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    It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit

    By Carly Stec

    There's a really big difference between passing off leads to your sales team, and passing off qualified leads to your sales team. 

    While a mixed bag of leads will often leave them tied up on calls that won't translate to much for the business, a list of qualified leads will set them on a path that might actually result in a sale. 

    What's the best way to separate the good from the bad?

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    What a Basic Sales Process Looks Like [Infographic]

    By Emma Snider

    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

    There's a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a crucial argument, or construct their paper in an illogical manner.

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    What Makes a Slogan Successful? [Infographic]

    By Lindsay Kolowich

    You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan -- "Think outside the bun" -- followed by the ding of a bell.

    What makes a slogan like Taco Bell's so sticky? How can you make sure yours will be memorable, too?

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    3 Quick Ways to Figure Out Someone's Email Address

    By David Ly Khim

    So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”

    But how should you get in touch?

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    From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]

    By Ginny Soskey

    The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.

    Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.

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    7 Examples of SaaS Companies with Exceptional Marketing

    By Sandy Moore

    Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms' fairy tales.

    The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with.

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    13 Email Workflows You Should Be Using in Your Marketing Automation

    By Pamela Vaughan

    Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts.

    Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait ... there's more.

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    How to Have an Ecommerce Store With Zero Inventory

    By Morgan Jacobson

    Whether you want to start an ecommerce endeavor or just expand the products you offer, keeping up with inventory is a definite concern. Whether you need the space or the manpower to keep all your products within reach and accounted for at all times, the fact remains that this particular concern could shut you down before you even get started. Unless you discover the beauty of dropshipping.

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    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

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    17 of the Best WordPress Plugins for Marketers

    By Carly Stec


    That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time.

    Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.

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    Take Your Audience Development Inbound

    By Corey Beale

    It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.

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    The Beginner's Guide to Retargeting Campaigns [Free Ebook]

    By Christine White

    For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

    Though it's a popular tactic for marketers, retargeting can be tough to get started with.

    To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting.

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    The 7 Excel Tricks Every Office Worker Should Know [Infographic]

    By Lindsay Kolowich

    Computer technology moves fast -- which is why it's so hard to believe that a computer program that's been around for 30 years is still one of the most popular programs in the world. And yet, I'm willing to bet every single one of you has had to use Microsoft Excel at some point in your life.

    Nowadays, most office workers are simply expected to know basic Excel functions -- so much so that many recruiters suggest you shouldn't even bother listing it on your resume.

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    7 Game-Changing Marketing Trends To Tackle in 2016

    By Meaghan Moraes

    Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

    So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016.

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    20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

    By Carly Stec

    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

    At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

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    Inside BuzzFeed With Jonah Peretti: The Secrets to the Media Empire's Growth [Podcast]

    By Ginny Soskey

    When Jonah Peretti was in college, he didn't think he'd be founding and growing two of the biggest internet media empires in the world. He was an environmental studies major who took computer classes on the side -- but he was always curious about why ideas spread. 

    Ten years after he graduated college, this same curiosity spurred him to build The Huffington Post and BuzzFeed, which are now regarded as some of the most popular sites on the web.

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    8 Personalization Trends That Are Reinventing the Buyer's Journey

    By Dan Stasiewski

    If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

    One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

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