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    8 of the Best B2B Publisher Email Newsletters

    By Rob Litterst

    Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Luckily, publications of all shapes and sizes can create great newslettersyou just have to know your audience and what they will find most engaging. 

    To get your creative juices flowing, here are 8 of the best B2B email newsletters we’ve come across recently:

    1) Food Safety Update

    Not exactly a catchy title unless you happen to work in food and beverage manufacturing and don’t want to inadvertently make ... Read More

    7 Ways to Inspire Trust from Ecommerce Customers

    By Greg Wise

     

    Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.

    Read More
    Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

    By Dave Gerhardt

    Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.

    Read More
    How to Be an Effective Leader: 9 Timeless Lessons From Warren Buffet, Mary Kay, Chuck Norris & More

    By David Ly Khim


    In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick.

    Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can't stop talking.

    Read More
    Type A vs. Type B: Does Personality Type Matter at Work?

    By Lindsay Kolowich

    Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?

    Most of you probably already associate with either the "Type A" or the "Type B" personality. Or, perhaps you associate with both in different contexts -- like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.

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    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

    Read More
    Plain Text vs. HTML Emails: Which Is Better? [New Data]

    By Niti Shah

    In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content ... the list goes on and on.

    Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation, nothing boosts opens and clicks as well as an old school, plain-text email. 

    Read More
    5 Tips for Increasing Your Average Order Value

    By Ted Ammon

    Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.

    Read More
    The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

    By Erik Devaney

    While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

    The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

    Read More
    12 About Us Page Examples That Are Probably Better Than Yours

    By Lindsay Kolowich

    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

    So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

    Read More
    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

    Read More
    16 of the Best Examples of Mobile-Friendly Website Design

    By Dan Slagen

    Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.

    Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.

    Read More
    Publishers: Stop Sending Terrible Emails

    By Tyler Rhodes

    The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up.

    Read More
    Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

    By Dave Gerhardt

    Great entrepreneurs tend to gravitate toward the hard challenges.

    That's exactly Jeff Raider did when he started Harry's, a company that sells razors, blades, and shaving gel right from their website.

    Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

    Read More
    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

    Read More
    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]

    By Amber Tiffany

    I've got a pretty big thing for phone calls. (I bet your sales reps do too.)

    Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.

    The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.

    Read More
    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

    Read More
    The Pros and Cons of Popular Ecommerce Payment Options

    By Charlie Keegan

    There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are comfy enough to shop online will be happy enough with these choices.

    Read More
    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

    Read More
    How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

    By Rachel Sprung

    The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing? What do you need to do to actually show your boss you've earned it?

    An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data -- your value in leads or revenue generated for the company -- then you'll make a much more compelling case for why you deserve a promotion.

    Read More
    Which Type of Leader Are You? A Look at 6 Distinct Leadership Styles [Infographic]

    By Emma Snider

    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.

    It can be a lot of pressure knowing that a team is looking to you to lead the way. When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they'd like employees to emulate. But it doesn't have to be this way.

    Read More
    Amazon Prime Day: Big Hit or Big Bust?

    By Morgan Jacobson

    Oh, Amazon. If they do anything well at all, it’s staying in the headlines. Prime Day was touted as “bigger than Black Friday,” and all the world watched to see if Amazon was telling the truth. Some were excited to score huge deals, while others were ready to watch Amazon fail. The outcome? Let’s take a look. 

    Read More
    5 Website Design Lessons for Industrial Businesses

    By Julian Gaviria

    If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. With search engines constantly rolling out new algorithms and new design trends taking shape every day, it’s understandable that managers are getting overwhelmed just trying to keep their heads above water. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track.

    Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. But, if you keep a checklist of deliverables and work toward each individual component as a separate project, it will make the whole process easier.

    Read More
    16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen

    By Ginny Soskey

    Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.

    Maybe that's why whenever I catch a typo in someone else's content, I'm suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I'm not alone in this sentiment.

    Read More
    Creating a Coffee Craze: Inside Blue Bottle Coffee's Growth Strategy [Podcast]

    By Dave Gerhardt

    Mmm, coffee.

    I'd bet that most people reading this probably drink it everyday. And while some people are very particular about how they like their coffee -- others don't care as long as it's caffeinated. 

    But there's one particular brand of coffee that has caught the eye taste buds of Instagram co-founder Kevin Systrom, legendary skateboarder Tony Hawk, and Silicon Valley's top investors such as Chris Sacca: Blue Bottle Coffee.

    Read More
    Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

    By Lindsay Kolowich

    What do Taylor Swift and Hillary Clinton have in common?

    They've both been on the cover of Vogue. They both made TIME's "100 Most Influential People" list. Oh, and they're both taking pages from the same marketing playbook.

    Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions.

    Read More
    The Content Marketer’s Guide to Influencer Marketing [New Ebook]

    By Lisa Toner

    97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in 2014, it's clear that content as a strategy to reach audiences remains powerful and continues to grow.

    However, with marketers increasing their publishing volume, it's likely that your target audience is starting to feel bombarded with content. 

    Read More
    Why Individuals Slack Off When They're Working on a Team

    By Todd Stewart

    At some point in your life, you've probably been on a team.

    Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department -- it's likely that you've experienced the feeling of strength in numbers. After all, everyone always says that the sum of a team is greater than any individual, right?

    Read More
    How to Use Excel to Run a Blog Content Analysis

    By Rachel Sprung

    Have you ever poured your heart and soul into a blog post only to see it completely tank?

    It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?

    To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. 

    Read More

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