<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Come together with the inbound community for 4 days of inspiration and education.

Marketing / September 30, 2016 How to Plan & Execute Effective 'Welcome' Emails
How to Plan & Execute Effective 'Welcome' Emails

By Carl Sednaoui

Welcome_Email_Sequence.jpg

How successful are your 'welcome' emails? 

On average, 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters

These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell, as well as how frequently you’ll be sending email.

However, just like in person, it ... Read More

Marketing / September 30, 2016 How to Master a Successful Marketing Campaign in Trello [Free Guide]
How to Master a Successful Marketing Campaign in Trello [Free Guide]

By Ellen Bartolino

Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces.

Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.

Read More
Marketing / September 29, 2016 30 Ways to Slice Your Email Database for Better Email List Segmentation
30 Ways to Slice Your Email Database for Better Email List Segmentation

By Sophia Bernazzani

If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. 

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.

Read More
Marketing / September 29, 2016 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

By Áine Devane

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

Read More
Marketing / September 29, 2016 15 Time-Saving Email Templates for Marketing & Sales [Free Guide]
15 Time-Saving Email Templates for Marketing & Sales [Free Guide]

By Jami Oetting

We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent "dealing" with email -- whether that's putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications. 

Read More
Marketing / September 28, 2016 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

By Samantha Shannon

If you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!

Read More
Marketing / September 28, 2016 17 of the Best Brands on Instagram Right Now
17 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram sees a whopping 500 million users -- a 25% increase in audience size over less than a year.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Read More
Marketing / September 28, 2016 How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]
How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

By Jami Oetting

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. 

But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

Read More
Marketing / September 27, 2016 How to Build a Social Media Army
How to Build a Social Media Army

By Richard Stephens

The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.

Read More
Marketing / September 27, 2016 Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild

By Aaron Houghton

Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets.

You might ask, what the heck is a marketing guild?

Unlike an industrial guild where businesses creating similar products or services work together, a marketing guild is a group of businesses that sell different products to the same people.

Read More
Marketing / September 27, 2016 10 Pieces of Content Your Audience Really Wants to See [New Data]
10 Pieces of Content Your Audience Really Wants to See [New Data]

By Sophia Bernazzani

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.

Read More
Marketing / September 27, 2016 10 Common Phrases You Should Stop Using in Client Emails Immediately
10 Common Phrases You Should Stop Using in Client Emails Immediately

By Karla Cook

Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.

In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.

Read More
Marketing / September 26, 2016 How to Get People to Actually Listen to You
How to Get People to Actually Listen to You

By Amanda Zantal-Wiener

By now, you may have heard of a musical called Hamilton.

In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.

In other words: People are listening to this stuff.

Read More
Marketing / September 26, 2016 How Networking Can Help Your Small Business Grow [Free Guide]
How Networking Can Help Your Small Business Grow [Free Guide]

By Ellen Bartolino

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. 

Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.

Read More
Marketing / September 26, 2016 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

By Karla Cook

Nostalgia marketing is the advertising equivalent of comfort food.

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.

Read More
Marketing / September 23, 2016 Why Business Travel Is Making You Sick (And What You Can Do About It)
Why Business Travel Is Making You Sick (And What You Can Do About It)

By Amanda Zantal-Wiener

I recently read that 45% of Millennials want to travel more for business.

Are they crazy? I mean, I get it. Travel is an opportunity to do something different -- to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.

Read More
Marketing / September 22, 2016 How To Increase Referral Traffic And Get More Leads
How To Increase Referral Traffic And Get More Leads

By Michael Kiel

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

Read More
Marketing / September 22, 2016 15 of the Best Slack Apps, Integrations & Bots to Try
15 of the Best Slack Apps, Integrations & Bots to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

Read More
Marketing / September 22, 2016 How to Engage Your Audience Using Digital Advertising
How to Engage Your Audience Using Digital Advertising

By Elissa Hudson

Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads.

Over half of the respondents said they used ad blockers or were planning to install one in the next six months -- certainly not something most brands want to hear, but what's the solution?

Read More
Marketing / September 21, 2016 Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

By Sophia Bernazzani

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.

Know the feeling? If you work in social media marketing, my guess is you know it all too well.

Social media is constantly evolving, making today an exciting time to work in marketing.

Read More
Marketing / September 20, 2016 Phone Photography 101: How to Take Good Pictures With Your Phone
Phone Photography 101: How to Take Good Pictures With Your Phone

By Lindsay Kolowich

Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.

Read More
Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

Read More
Marketing / September 19, 2016 The Decentralized Content Marketing Playbook [Infographic]
The Decentralized Content Marketing Playbook [Infographic]

By Megan Conley

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn't as important as you think -- at least not on its own.

Read More
Marketing / September 16, 2016 The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

By Brittany Leaning

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.

New technologies were being introduced. Consumers' habits were evolving. Things were different.

Read More
Marketing / September 16, 2016 How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]
How to Create & Use Beautiful Infographics in Your Marketing [Live Master Class]

By Ellen Bartolino

Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it's much easier to capture and maintain the attention of your audience.

However, creating well-designed infographics that actually help increase your traffic can be quite the process.

Read More
Marketing / September 15, 2016 How to Use Digital Marketing to Transform Your Business
How to Use Digital Marketing to Transform Your Business

By Justin Lee

Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new technology means getting left behind and losing business. Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels?

Read More
Marketing / September 15, 2016 Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers

By Sophia Bernazzani

More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.

Read More
Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Read More
Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.