The Definition of Quality Score [In Under 100 Words]

by Sam Kusinitz


April 19, 2014 at 8:00 AM

quality_scoreQuality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign.

Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

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8 Types of Content to Help Engage Prospective Students

by Taylor Corrado


April 18, 2014 at 5:00 PM

eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

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So, Um, You Really Need to Stop Using These Crutch Words

by Niti Shah


April 18, 2014 at 3:00 PM

cover-mouthUh ... Um ... so as I was saying ...

Well, basically ...

You know?

At first glance, you might think I'm just a marketer suffering from a nervous breakdown after one

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The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool

by Ginny Soskey


April 18, 2014 at 1:00 PM

email-is-deadSome people think email is dead. They say that it's become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. 

Well, hate to break to you, but those folks are wrong. And I've got a SlideShare presentation to back me up.

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Which Mad Men Character Are You? [Quiz]

by Hannah Fleishman


April 18, 2014 at 11:00 AM

madmenThe Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn't all fandom and praise. Vogue tweeted that it wasn't 'dazzled' by the episode, and some fans shared that they fell asleep within minutes.

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