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Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

Staying_on_Top_of_Industry_News__Trends.jpg

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership.

The good news? You don’t have to possess some kind of superpower to stay on top of it all. A ... Read More

Marketing / June 28, 2016 How to Talk to Your Boss About Your Career Path
How to Talk to Your Boss About Your Career Path

By Corey Wainwright

A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path.

And while we may think about this stuff from time to time -- and maybe even sheepishly practice holding those conversations in the car on the way to work -- I don't think we often verbalize our thoughts on where we want our career paths to go (presuming we actually know the answer to that question).

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 28, 2016 Why Clients Undervalue Your Agency (And How to Make It Stop)
Why Clients Undervalue Your Agency (And How to Make It Stop)

By Jami Oetting

In Lady Windermere's Fan, one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing."

It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. In the end, that usually means you aren't communicating your value well, or strongly, enough.

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Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

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Marketing / June 27, 2016 The Ultimate Guide to Social & PR Branding [Free Toolkit]
The Ultimate Guide to Social & PR Branding [Free Toolkit]

By Ellen Bartolino

Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.

Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels.

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Marketing / June 24, 2016 Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]
Reasons Inbound Marketing Campaigns Fail - And What To Do About It! [Infographic]

By Lucy Jones

Implementing an Inbound Marketing campaign is not always an easy process.

Sure, you may be aware of the individual components that Inbound marketing campaigns need. But putting those pieces together can be hard. It’s easy to go wrong, make mistakes, and end up with results that are wildly different from your goals.

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Marketing / June 24, 2016 We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

By Elijah Clark-Ginsberg

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

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Marketing / June 24, 2016 How to Write a Great Email Signature: 9 Tips With Real Examples
How to Write a Great Email Signature: 9 Tips With Real Examples

By Lindsay Kolowich

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.

A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're working on.

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Marketing / June 24, 2016 How to Appear Confident, Even When You're Not [Infographic]
How to Appear Confident, Even When You're Not [Infographic]

By Lindsay Kolowich

You know the saying, "Fake it 'til you make it"?

It turns out that doing things that make you appear confident -- even if you don't actually feel confident  -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.

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Marketing / June 23, 2016 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

By Amber Callan

Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns.

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Marketing / June 23, 2016 How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

By Lindsay Kolowich

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.

While it's not necessarily an indicator of future success, it's a critical moment for any business. A great pitch can bring valuable partnerships to the table -- partnerships that come with even more valuable financial incentives.

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Marketing / June 23, 2016 The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project

By Bethany Cartwright

When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.

I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity.

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Marketing / June 22, 2016 On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

By Lindsay Kolowich

SEO can sometimes feel like it stands for "Something Extremely Obscure."

As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.

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Marketing / June 21, 2016 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

By Lindsay Kolowich

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.

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Marketing / June 21, 2016 How to Become a Great Online Community Manager [Infographic]
How to Become a Great Online Community Manager [Infographic]

By Alok Chowdhury

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.

And guess what? It's working.

By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.

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Marketing / June 20, 2016 Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier

By Megan Conley

The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out.

Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs.

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Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Marketing / June 17, 2016 18 of the Best Examples of Mobile Website Design
18 of the Best Examples of Mobile Website Design

By Rachel Sprung

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that's crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.

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Marketing / June 16, 2016 How to Get Subscribers for Your Blog: 7 Fresh Ideas
How to Get Subscribers for Your Blog: 7 Fresh Ideas

By Lindsay Kolowich

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Marketing / June 15, 2016 How is Mobile Commerce Growing Around the World? [Infographic]
How is Mobile Commerce Growing Around the World? [Infographic]

By Lindsay Kolowich

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.

A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

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Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters

Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

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Marketing / June 14, 2016 How To Increase Newsletter Subscriptions With Personalized Recommendations
How To Increase Newsletter Subscriptions With Personalized Recommendations

By Assaf Dudai

 

Personalization is a growing segment of online marketing. If in the past a one-size-fits-all was enough, today’s audience demands more. The idea behind personalization is a straightforward one: personalize your message and you’ll see better results. Think about it like calling someone by their name instead of just shouting, “Hey you”; in which case are you more likely to get a response?

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Marketing / June 14, 2016 31 Video Marketing Statistics to Inform Your Strategy [Infographic]
31 Video Marketing Statistics to Inform Your Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Marketing / June 10, 2016 A Simple Guide to Navigating Trending Content
A Simple Guide to Navigating Trending Content

By Alex Jones

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / June 9, 2016 How to Recruit Top Talent Using an Inbound Framework
How to Recruit Top Talent Using an Inbound Framework

By Ben Slater

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.

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Marketing / June 9, 2016 A Milestone in the Inbound Journey: HubSpot Turns 10
A Milestone in the Inbound Journey: HubSpot Turns 10

By Brian Halligan & Dharmesh Shah

Just ten years ago, we founded HubSpot and set out to make the world more inbound.

That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

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Marketing / June 8, 2016 The Free Design Templates You Need to Create Stunning Visual Marketing Content
The Free Design Templates You Need to Create Stunning Visual Marketing Content

By Pamela Vaughan

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images gets a whopping 94% more views than content without relevant images.

And in social media, visuals pretty much make or break your presence. According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content.

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Marketing / June 8, 2016 Modern Consumer Behavior in an Omni-Channel World [Infographic]
Modern Consumer Behavior in an Omni-Channel World [Infographic]

By Tracey Wallace

There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.

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Marketing / June 7, 2016 How to Know If Your Business is Ready For an Open Source Platform
How to Know If Your Business is Ready For an Open Source Platform

By Caroline Ruhland

In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.

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