“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”
It’s impossible to work in marketing without hearing grievances like this one over and over.
When things go wrong on a website, people often point fingers at technical or on-page SEO. Given the importance of organic search and the role SEO plays in that realm, it's only logical, right?
But too often, the “SEO problem” isn’t SEO at all. It’s content. Dharmesh ... Read More