The Ultimate Cheat Sheet for Creating Social Media Buttons

    by Pamela Vaughan


    October 30, 2014 at 8:00 AM

    social-media-buttonsSocial media is an extremely valuable tool for promoting all your awesome marketing content.

    But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

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    7 Current Design Trends Every Marketer Should Know

    by Laura Kane


    October 30, 2014 at 6:00 AM

    design_principlesTruthfully, not all of us have the best design chops -- but that doesn't mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you'll find yourself dragged into a project like a website redesign. Suddenly, it'll feel like you're in a foreign country and you can't understand or speak the language, but you somehow have to navigate it all. 

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    The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow

    by Shannon Johnson


    October 29, 2014 at 12:00 PM

    anatomy_of_the_corporate_content_team_5_modelsEvery organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers.

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    7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

    by Niti Shah


    October 29, 2014 at 8:00 AM

    rotting-fruitEmail marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they've viewed a webpage ... You name it, there's a list segment for it.

    All of these list segments give us a way to whittle down our databases and find the

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    How to Future-Proof Your Content Marketing Strategy

    by Eric Siu


    October 29, 2014 at 6:00 AM

    future-proof-contentTrends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention -- that is, if they’re smart about it.

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