Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

    by Rachel Sprung

    Date

    July 22, 2014 at 2:00 PM

    spamCAN-SPAM. Some may think it's just a canned food product, but marketers know it's the law we adhere to when sending emails.

    Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. Yikes.

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    19 Tweetable Takeaways From the Hottest Names in Social Media

    by Lindsay Kolowich

    Date

    July 22, 2014 at 12:00 PM

    microphone-event-speech-live-tweetLast week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired -- there were too many good takeaways to keep them to myself. 

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    Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

    by Rachel Sprung

    Date

    July 22, 2014 at 8:00 AM

    twitter-dos-and-dontsImages are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.

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    Hiring Experts Tell All: What They REALLY Want to See on Your Resume

    by Lindsay Kolowich

    Date

    July 22, 2014 at 6:00 AM

    resumeWhen I set out to find expertise for this post on resumes, I was surprised to find that real humans were behind it all.

    Humans! With real feelings, pet peeves, hobbies, relationships, experiences, and backgrounds -- they're the ones reading our resumes and cover letters. 

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    A 3-Step Framework for Leading a World-Class Marketing Team

    by Ritika Puri

    Date

    July 21, 2014 at 2:00 PM

    frameworkThe marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities.

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