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    How a Good Content Strategy Can Repair Your "SEO Problem"

    By Ronell Smith

    fix-seo-problem

    “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”

    It’s impossible to work in marketing without hearing grievances like this one over and over.

    When things go wrong on a website, people often point fingers at technical or on-page SEO. Given the importance of organic search and the role SEO plays in that realm, it's only logical, right?

    But too often, the “SEO problem” isn’t SEO at all. It’s content. Dharmesh ... Read More

    6 Reasons Why Marketers Should Bet on Podcasting

    By Alisa Meredith

    It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.

    There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).

    But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works.

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    How to Use LinkedIn: The Ultimate List of LinkedIn Tips

    By Pamela Vaughan

    With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

    With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't.

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    What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

    By Tracey Wallace

    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory.

    Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.

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    How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well

    By Katie Burke

    Being humble keeps you hungry.

    – Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)

    Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.

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    7 Tools for Finding & Connecting With Influential Bloggers

    By Ann Smarty

    The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

    Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

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    The Anatomy of a Successful Facebook Post

    By Shari Monnes

    When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not?

    While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.

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    An Introductory SQL Tutorial: How to Write Simple Queries

    By Rachel Sprung

    Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That's for the really advanced data users. I could never do that."

    Well, you couldn't be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly.

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    8 Great Marketing Blogs You Probably Don't Follow (But Should)

    By Nichole Elizabeth DeMeré

    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). 

    While these blogs deserve the recognition and readership they've cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

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    Why We Acquired Rekindle

    By Brian Halligan

    As you may have seen, HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. But how? Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape.

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    3 Big Retailers That Also Rock Ecommerce

    By Morgan Jacobson

    Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Those that don’t conform to buyers’ need for convenience and privacy simply can’t survive.

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    How to Produce an Internet Radio Show

    By Michael Reynolds

    There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless.

    It can be frustrating at times to try to cut through the noise with this much content being published. While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style?

    If you're struggling to figure out "what's next," you might want to explore the idea of hosting your own live internet radio show.

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    Starting a New Job? 8 Tips for Having a Great First Day

    By Lauren Pedigo

    Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). 

    The hard part is over, right?

    Truthfully, the hard part is just beginning.

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    12 Tools & Resources to Help You Create Better Buyer Personas

    By Siobhán McGinty

    At first, creating buyer personas seems simple. They're just semi-fictional representations of your ideal customers, after all. 

    But when you actually get into the nitty-gritty of creating them, it's easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas.

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    10 Simple Web Copywriting Tips for Increasing Conversions

    By Eric Murphy

    Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy.

    Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. And yet, web copywriting is a strategy that sometimes falls by the wayside, overlooked for other site priorities like gated content, video, design, and functionality.

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    The Essential Reading List for Growth Hackers: 15 Experts to Follow

    By Laxman Papineni

    I've always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best:

    A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology.

    One reason I like this definition is because it hints at the how much entrepreneurs and seasoned professionals can learn from the depth of understanding growth hackers have about how companies grow -- and their ability to draw connections between how a company is performing, and the actions needed to lead to healthy, rapid growth that improve performance and set a company up for success.

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    Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion

    By Allison VanNest

    Many people think that once they leave school, they don't need to worry about grammar. In the real world, most people will just figure out what you mean ... right?

    Not quite. Turns out, quality writing can help you get ahead in your career -- and poor writing can hold you back. So if you want to get ahead in the workplace, change careers, or find a job, then it’s time to dust off that dictionary, thumb through your thesaurus, and get a grip on grammar.

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    A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

    By William Beutler

    Editor's Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.

    New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo.

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    How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

    By Lindsay Kolowich

    Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.

    But customers don't just expect you to read their tweets about you -- they also expect you to reply.

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    5 Landing Page A/B Tests (And Their Surprising Results)

    By Ryan Lynch

    Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.

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    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

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    The 10 Essential Videos All Schools Should Have on Their Website

    By David Ross

    A picture's worth a thousand words, but a video is worth even more in your marketing efforts for your educational institution. Videos can help your campus come to life for prospective students, as they see the people, programs, and places that make your school great. Especially if you have a lot of prospective students not from the immediate vincinity of your campus, video can be a good way to reach those who don't have the opportunity to visit. Here are ten types of videos you should include in your marketing efforts. 

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    9 Smart Ways to Measure Your Sales Enablement Efforts

    By Debbie Farese

    Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic? Check. Leads? Check. Opportunities? Check.

    But as our efforts fall further down the funnel, measurement gets much harder. When it comes sales enablement, there’s no one number that can measure the results of your efforts or tell you what projects to prioritize. 

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    How to Add a CTA Button to Your Facebook Page [Quick Tip]

    By Lindsay Kolowich

    Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.

    The CTA's functionality is pretty simple: You choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website you want.

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    14 Ways to Increase Your Clickthrough Rate on Twitter

    By Neil Patel

    Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science.

    Thankfully, making your tweets clickable doesn't "just happen" based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.

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    Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

    By Tracey Wallace

     

    Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

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    A Vivid Vision for HubSpot's Content

    By Joe Chernov

    The program began as it always did -- with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to introduce the day’s guests. First up was a prominent Stanford medical researcher, who’d made a breakthrough in Parkinson’s treatment thanks to the millions of iPhone and Apple Watch users who volunteered to have their health monitored through their mobile devices. “Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio.

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    4 Truths Healthcare Providers Need to Know About Content Marketing

    By Carrie Dagenhard

    Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.

    This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure. 

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    7 Negotiation Techniques That'll Boost Your Power at the Bargaining Table

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative -- not being on stage in a courtroom.

    But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.

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    How to Easily Create Custom Pin It URLs for Pinterest

    By David Rekuc

    Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers.

    One way they're using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.

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    How Inbound Marketing Can Boost Enrollment for Daycares

    By Johnny Hughes

    If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for.

    In this article, you will learn what stages a parent goes through when selecting a new child care facility and discover fresh marketing techniques proven to help you boost enrollment immediately with inbound marketing.

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    Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

    By Maggie Hibma

    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

    But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

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    11 Expert Tips for Growing Your Company's Blog

    By Siobhán McGinty

    Most marketers dream about the day their blog has "made it." 

    How we define "making it" differs. Maybe it's when we reach a certain traffic or lead goal. Maybe it's the day one of our posts finally gets shared by an influencer. Or maybe, it's when your blog makes a "blogs to watch" roundup.

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    How to Grow Your Email List by Running a Contest

    By Jessica Webb

    Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that's not all they're good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.

    We've seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.

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    Creating Internal Buy-In for Inbound Marketing in Higher Education

    By Holly Stayton

    You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. You’re sold and ready to start implementing an inbound strategy for your higher education institution. Now comes the tough part, selling your colleagues on the value.

    When Val Fox, a director in Bentley University's marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.

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    30 Ways to Lose an Argument [Infographic]

    By Lindsay Kolowich

    We all know how frustrating it is to lose an argument -- especially when you believe strongly in the value of your idea. If you're going to get better at convincing others, you need to figure out why you lose arguments in the first place (and then avoid those mistakes in the future).

    Most of the time, you can find a specific diagnosis for your lost arguments. Did you lose the argument because you relied on anecdotes to support your claim?

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    10 Common Marketing Terms That You Won’t Hear In 10 Years

    By Doug Eldridge

    As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme.  Due to the rigors of client demands and the drudgery of approval processes, when marketers are actually allowed to unleash their creativity on their colleagues and competitors, some pretty unusual terms get invented.

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    How to Ace Your New Job in the First 100 Days [Free Ebook]

    By Brittany Leaning

    The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. These wins could be as simple as showing your team that you are a curious, lifelong learner or as complicated as leading a team to hit aggressive goals.

    To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job.

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