Is Coding the Next Must-Have Skill of the Modern Marketer?

by Evelyn Wolf

Date

April 16, 2014 at 5:00 PM

codingMarketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.

We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually

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How to Take the Perfect Screenshot Using "Inspect Element"

by Anum Hussain

Date

April 16, 2014 at 3:00 PM

inspect-site-elementI work with an amazing product team. They're building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots.

Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the perfect product screenshots. After doing so, they joke that I'm already halfway on the path to becoming an engineer -- and after reading this post, you can be, too!

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US Airways Tweet a Mayday for Real-Time Marketing?

by Joe Chernov

Date

April 16, 2014 at 1:00 PM

censoredThis post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.

Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.

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Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot

by Rachel Sprung

Date

April 16, 2014 at 11:00 AM

girl-computerThe hardest part of starting a blog is writing all of the content, right?

Not necessarily.

Before you even begin brainstorming topics and creating content, there's some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc.

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The Triggered Emails You Need to Make Your Marketing Automation Work

by Ellie Mirman

Date

April 16, 2014 at 8:00 AM

trigger-emailWhen you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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