How to Optimize Your LinkedIn Profile for Social Selling

    by Craig Rosenberg

    Date

    September 23, 2014 at 2:00 PM

    person-and-dogThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    For a person not in sales, unless they're looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn't 100% perfect.

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    A 7-Step Process for Building a Blog Content Backlog

    by Rachel Sprung

    Date

    September 23, 2014 at 12:00 PM

    schedule-calendarThe more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average.

    In order to create this blog content, blog editors need to spend a lot of time

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    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles

    Date

    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]

    by Katie Burke

    Date

    September 23, 2014 at 6:00 AM

    inbound-14

    Okay, I’ll admit it. INBOUND can be overwhelming. 10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department.

    Well, we’re here to help! We rounded up the most

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    Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger

    by Emma Snider

    Date

    September 22, 2014 at 2:00 PM

    twins“She’s going to the dark side.”

    That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious.

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