How to Annotate a YouTube Video [Quick Tip]

    by Lindsay Kolowich

    Date

    October 24, 2014 at 12:00 PM

    video-youtubeEver wondered how to make those clickable buttons that show up on some YouTube videos?

    Wonder no more -- I'm here to teach you how.

    Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click

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    Google Unveils 'Inbox,' a New App to Change How You Manage Email

    by Ginny Soskey

    Date

    October 24, 2014 at 8:00 AM

    google_inbox_for_marketersRemember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.

    Well, Google's ready to tug on our marketing heartstrings again. Two days ago, they started

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    Everybody Loves Zombies? How the Undead Helped Build a Burger Empire

    by Corey Eridon

    Date

    October 24, 2014 at 6:00 AM

    zombieartworkMy boss was in Des Moines, Iowa a couple weeks ago, and sent me this message:

    Subj: Zombie Burger

    Bringing you the menu from that zombie burger place. Such a cool content story. 

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    7 Easy-to-Fix Mistakes You're Making With Your Personal Brand

    by Dan Slagen

    Date

    October 23, 2014 at 12:00 PM

    personal_brand_mistakesWhen you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red.

    But when you click through, the notifications aren't about you.

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    43 Bright Ideas for Promoting Your Lead Gen Content

    by Amanda Sibley

    Date

    October 23, 2014 at 8:00 AM

    content_promotionSo you just created a piece of content for lead generation -- congrats! 

    While it's tempting to go and celebrate, you're not done just yet. You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. 

    But that's where lots of us get stuck. 

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