<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Search HubSpot's Blogs

Start typing...

Press return/enter to start your search

Marketing / May 26, 2016 16 of the Best Website Homepage Design Examples
16 of the Best Website Homepage Design Examples

By Lindsay Kolowich

homepage-design-examples-2.png

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.

For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.

That's right -- unfortunately, a lot of people still judge a book by its cover.

What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this ... Read More

Marketing / May 26, 2016 A Guide to Growing and Engaging your Membership Base [New Ebook]
A Guide to Growing and Engaging your Membership Base [New Ebook]

By Juliana Nicholson

 

Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members.

But what does an association do when they can't attract as many new members as they need to support their cause? Or their current members' engagement has plateaued? 

Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! A Guide to Growing and Engaging Your Membership Base

Read More
Marketing / May 26, 2016 How to Stay Focused in the Age of Distractions [Infographic]
How to Stay Focused in the Age of Distractions [Infographic]

By Erik Devaney

While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office.

True, in the office you don't have to worry about building a shelter (that's usually provided) or getting swallowed whole by an anaconda, but there are other dangers office workers have to face.

Read More
Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

Read More
Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

Read More
Marketing / May 25, 2016 How to Design and Validate CRO Experiments [Free Template + Calculator]
How to Design and Validate CRO Experiments [Free Template + Calculator]

By Katherine Boyarsky

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.

Read More
Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

Read More
Marketing / May 24, 2016 Why Emotional Well-Being Matters at Work [Infographic]
Why Emotional Well-Being Matters at Work [Infographic]

By Lindsay Kolowich

There's a common misconception about happiness in the workplace. It goes like this: Great work leads to big success, which leads to happiness.

Sounds like it should work out that way, right?

Turns out that model for happiness is totally backwards. Happiness isn't a destination; it's a starting point -- one that enables positive outcomes at work.

Read More
Marketing / May 23, 2016 The 7-Step Formula for Writing Copy That Sells
The 7-Step Formula for Writing Copy That Sells

By Eddie Shleyner

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

Read More
Marketing / May 20, 2016 How to Write a Press Release [Free Press Release Template + Example]
How to Write a Press Release [Free Press Release Template + Example]

By Hannah Fleishman

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. 

Ten years ago, people still relied on morning papers for news.

Read More
Marketing / May 20, 2016 How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

By Drew Price

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way through to your customers' inboxes.

I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.

Read More
Marketing / May 20, 2016 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

By Marcus Andrews

At last year's INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it. 

While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.

Read More
Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

Read More
Marketing / May 19, 2016 How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For

By Lindsay Kolowich

Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.

So how do you get a job in marketing?

Read More
Marketing / May 19, 2016 From Cubicles to Coworking Spaces: What's Your Company's Ideal Workspace? [Infographic]
From Cubicles to Coworking Spaces: What's Your Company's Ideal Workspace? [Infographic]

By Lindsay Kolowich

Workplace design is a hot topic today. People argue passionately for and against open offices, cubicles, coworking spaces, and even remote arrangements. But what office setup is the best? The truth is, that depends on who’s working there.

Research shows that three out of four American workers are not in optimal workplace environments, and it impacts their performance.

Read More
Marketing / May 18, 2016 How We Grew Inbound Traffic by 300% in 6 Months
How We Grew Inbound Traffic by 300% in 6 Months

By Stuart McKeown

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But how could we do this?

Read More
Marketing / May 18, 2016 Medium for Publishers: What Media Companies Should Know
Medium for Publishers: What Media Companies Should Know

By Katie Carlin

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences.

Read More
Marketing / May 18, 2016 7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard
7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard

By Lindsay Kolowich

For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. 

There's no one-size-fits-all approach to being productive, and there certainly isn't a finish that guarantees we'll get it right every time. Productivity is something we'll have to continue working on for the rest of our lives.

Read More
Marketing / May 17, 2016 How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

By Rachel Sprung

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Read More
Marketing / May 17, 2016 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

By Joanna Alter

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

Read More
Marketing / May 17, 2016 The A/B Testing Checklist You'll Want to Bookmark
The A/B Testing Checklist You'll Want to Bookmark

By Lindsay Kolowich

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

Read More
Marketing / May 17, 2016 Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]

By Andrea Francis

“Always be learning."

It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn?

Read More
Marketing / May 16, 2016 The 5 Most Common Mistakes Made By Veteran Inbound Marketers
The 5 Most Common Mistakes Made By Veteran Inbound Marketers

By Doug Davidoff

As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach.

Read More
Marketing / May 16, 2016 How to Sort in Excel: A Simple Guide to Organizing Data
How to Sort in Excel: A Simple Guide to Organizing Data

By Rachel Sprung

When it comes to Excel, here's a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that'll help you get it done with just a click (or two) of a button. 

But if you're not a power user, it's easy to overlook these shortcuts.

Read More
Marketing / May 16, 2016 9 of the Best Photoshop Filters & Plugins You Can Use for Free
9 of the Best Photoshop Filters & Plugins You Can Use for Free

By Erik Devaney

There's no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you're a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming.

Oppositely, however, if you've spent years learning the ins and outs of Photoshop, you might now be arriving at a point where you feel like you've exhausted all of Photoshop's built-in benefits.

Read More
Marketing / May 16, 2016 How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

By Ellen Bartolino

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. 

Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

Read More
Marketing / May 13, 2016 How to Upgrade Your B2B Marketing Strategy with AdWords
How to Upgrade Your B2B Marketing Strategy with AdWords

By Callie Hinman

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.

Read More
Marketing / May 13, 2016 49 of the Best Snapchat Drawings We've Ever Seen
49 of the Best Snapchat Drawings We've Ever Seen

By Lindsay Kolowich

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.

... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

Read More
Marketing / May 13, 2016 A Visual Guide to the Science of Twitter Success [Infographic]
A Visual Guide to the Science of Twitter Success [Infographic]

By Erik Devaney


After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"

At long last, we've been able to uncover the answers to these questions.

Read More
Marketing / May 13, 2016 The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing

By Kerry Jones

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

Read More
Marketing / May 12, 2016 Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?

By Wade Prue

As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.

Read More
Marketing / May 12, 2016 A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters
A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters

By Lindsay Kolowich

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?

Read More
Marketing / May 12, 2016 11 of the Best Slack Apps & Integrations to Try
11 of the Best Slack Apps & Integrations to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

Read More
Marketing / May 12, 2016 What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

By Andrea Lehr

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. 

Read More
Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Lindsay Kolowich

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

Read More
Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

Read More
Marketing / May 11, 2016 What Do Recruiters Look for in a Resume? [Infographic]
What Do Recruiters Look for in a Resume? [Infographic]

By Lindsay Kolowich

Recruiters receive an average of 118 resumes for every job listing they post.

As you can imagine, they don’t always have time to read through every one. In fact, they may not even have time to open every one.

That's why it's so important to make sure your resume -- and the email or cover note you send along with it -- is written in a way that pleases the recruiters reading it.

Read More
Marketing / May 10, 2016 How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

By Marissa Breton

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

Read More
Marketing / May 10, 2016 How to Figure Out the Next Step in Your Career [Quiz]
How to Figure Out the Next Step in Your Career [Quiz]

By Megan Conley

Where do you see yourself in five years?

Of all the interview questions out there, this might be the most difficult.

These days, career paths aren’t linear. The age-old corporate ladder model of putting in a few years as an individual contributor, becoming a manager of a small team, and climbing your way through senior management or director roles is not right for everyone.

Read More
Marketing / May 10, 2016 The 5 Best Retention Marketing Tactics for Your Online Store
The 5 Best Retention Marketing Tactics for Your Online Store

By Alex McEachern

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them. 

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.