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    Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations

    By Daniel Levine


    You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing.

    RJMetrics analyzed data from hundreds of ecommerce stores. Some of what we found wasn’t too surprising – Black Friday and Cyber Monday are major shopping days for any ecommerce retailer. But some findings were a little more unexpected. The big one? For the past five years online retailers have been generating a decreasing percentage of their annual revenue during holiday ... Read More

    The Right Way to Reduce Your Churn Rate

    By Nichole Elizabeth DeMeré

    Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button.

    Of course you don't want them to leave -- nor do you want more customers following suit. 

    To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?

    Read More
    4 Strategies to Help Maintain Lead Quality in Your Database

    By Marc Herschberger

    When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.

    If you build it, they will come.

    Read More
    How to Search in Google: 31 Advanced Google Search Tips

    By Dharmesh Shah

    If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

    On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

    Read More
    12 Tips for Writing With Unforgettable Personality

    By Neil Patel

    The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

    A writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

    Read More
    Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

    By Lindsay Kolowich

    A lot of eyes are going to be on your website in the upcoming weeks. A whopping 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season.

    This year, those numbers are only going up. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

    Read More
    10 Science-Backed Tips for Rocking Your Next Public Speaking Opp

    By Carly Stec

    “I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld.

    And it's true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.

    Read More
    10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

    By Danielle Irigoyen

    When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

    So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:

    Read More
    How to Grow Your Business on a Budget [Free Ebook]

    By Niti Shah

    If only I had more budget, I could grow my business.

    We've all had this thought before -- but what's actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?

    There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.

    Read More
    Does IQ Matter in Business?

    By Lindsay Kolowich

    What determines success in the business world?

    Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?

    While it's likely that most businesses don't require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person's intelligence and predictors of their success.

    Read More
    13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)

    By Josh Haynam

    Filling the top of your sales funnel with leads is tough -- especially when you're relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don't really want to talk to you ... and they can be pretty hostile about it. 

    So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day?

    Read More
    7 Little-Known PowerPoint Tricks You'll Wish You Knew Sooner [Infographic]

    By Lindsay Kolowich

    The fact that "death by PowerPoint" has become a well-known quip in the business world says something about the state of people's PowerPoint presentations. 

    While PowerPoint is an incredible business tool, it's often misused by users who crowd their slides with too many words or distracting designs. They know the basics, but have yet to tap into the lesser-known PowerPoint tricks that can take a presentation from good to great.

    Read More
    7 Tips to Take Students From “Hi” to Apply

    By Leigh Fitzgerald

    Getting a prospective student’s contact information is not an invitation to immediately send an email telling them to “Apply Now." Rather, think of their initial interest, and the fact that they volunteered their personal information, as a window to start a conversation.

    Read More
    How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

    By Carly Stec

    The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me. 

    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.

    Read More
    How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

    By Lindsay Kolowich

    It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

    Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

    Read More
    17 Ways to Guarantee Nobody Misses Your Next Webinar or Webcast

    By Lindsay Kolowich

    Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as Facebook, LinkedIn and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we've built.

    No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

    Read More
    Is User Experience Worth the Investment? [Infographic]

    By Lindsay Kolowich

    Whether you're designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.

    For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.

    Read More
    6 Tips for Scaling Social Media Promotion With a One-Person Team

    By Adrienne Smith

    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? 

    That's the position I've found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

    Read More
    The 14 Best College Twitter Accounts (And What Makes Them Stand Out)

    By Lindsay Kolowich

    According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.

    If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.

    Read More
    14 Free Tools That'll Make It Easier to Run Your Business

    By Carly Stec

    Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. 

    There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there's never a shortage of tasks on your plate on any given day.

    Read More
    The Non-Techie's Guide to Hiring Top Tech Talent [Infographic]

    By Carly Stec

    Ever find yourself with a ton of ideas that you don't know what to do with? You can picture what you want to do in your head, but you don't have the technical skills to actually execute on them.

    You need a developer -- someone with the expertise required to take all of your grand plans and actually turn them into something.

    Read More

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