A Bigger Marketing Budget May Be an SLA Away

    by Joe Chernov

    Date

    October 1, 2014 at 12:00 PM

    HandshakeWho knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA.

    For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score,

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    3 Real-Life Examples of Incredibly Successful A/B Tests

    by Robin Johnson

    Date

    October 1, 2014 at 8:00 AM

    experiment_examplesWhether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

    So, what’s the recipe for high-impact success?

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    Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

    by Erik Devaney

    Date

    October 1, 2014 at 6:00 AM

    history-drug-adsMom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

    Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

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    Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

    by Rachel Sprung

    Date

    September 30, 2014 at 2:00 PM

    revenue_reportingAs marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn't just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department's worth to your CEO, you've got to also report on the one metric that they care about: revenue.

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    Why Are Infographics So Darn Effective? [Infographic]

    by Lindsay Kolowich

    Date

    September 30, 2014 at 12:00 PM

    power-of-visual-content-titleWe all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

    Why is that? Our brains do less work to digest visual content, first of all. 

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