How to Get More People to Register for Your Next Event

    by Lisa Toner


    July 24, 2014 at 4:00 AM

    event-crowdAccording to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

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    13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

    by Sam Kusinitz


    July 23, 2014 at 2:00 PM

    seo-computerTrying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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    72% of People Who Complain on Twitter Expect a Response Within an Hour

    by Pamela Vaughan


    July 23, 2014 at 12:00 PM

    stressed-woman-at-computer-300pixels-wideTurns out people have some pretty high standards when it comes to Twitter response time. Especially when they've got a bone to pick with your brand.

    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you're a brand.

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    How to Run the Most Effective Team Meeting of Your Life [Quick Tip]

    by Corey Eridon


    July 23, 2014 at 8:00 AM

    useless_meetingsI was at a conference a couple weeks ago, and one of the speakers described the "lean huddle methodology" as a way to cut down on useless, ineffective meetings so we can all spend more time doing actual work. Since I've railed against unproductive meetings in the past, hearing someone else celebrate the same meeting approach we use on our team every day got me all giddy.

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    Why You Clicked on That Tweet: The Psychology of Twitter Engagement

    by Lanya Olmsted


    July 23, 2014 at 6:00 AM

    psychology-of-twitterWhat does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 

    More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that.

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