There's a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.Read More
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme.Read More
One of the last things I do before publishing a blog post is a little URL check -- I make sure it's well-optimized for both readers and search engines. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.Read More
If you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.
If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as itRead More
I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.
Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove toRead More