Why Do People Buy? Top 10 Factors That Influence Purchase Decision

by Anum Hussain

Date

April 23, 2014 at 5:00 PM

piggy-bank-handsThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

There's a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.

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Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch

by Tessa Wegert

Date

April 23, 2014 at 3:00 PM

pin-jarTumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme.

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How to Optimize Your URLs for Search [Quick Tip]

by Corey Eridon

Date

April 23, 2014 at 1:00 PM

penguin-quotesOne of the last things I do before publishing a blog post is a little URL check -- I make sure it's well-optimized for both readers and search engines. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.

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How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting

by David McIntyre

Date

April 23, 2014 at 11:00 AM

Twitter-Card-AnalyticsIf you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.

If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as it

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7 Unglamorous, Unpopular Truths About Content Marketing

by Shannon Johnson

Date

April 23, 2014 at 8:00 AM

glamourous-dogI used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.

Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to

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