Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal.

It starts with a marketing offer -- something valuable and relevant for your audience that you promote through your marketing channels.

Then, you nurture the leads from that offer and move them along your marketing funnel so they can become your customers. And don't forget to measure and analyze your campaign.

And that’s how you run an inbound marketing campaign! Get started with this quick-and-dirty campaigns checklist or a deep dive on how to run inbound marketing campaigns.

Now get your campaign underway!

free guide to run a marketing campaign

Originally published Jan 11, 2014 8:00:00 AM, updated August 29 2017

Topics:

Marketing Campaigns