But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white?
Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet? Go." And then I cc'd a bunch of important people with lots of Twitter followers so people would actually read it.
Here's what people had to say. And I'll add the way I define inbound marketing at the end of the post -- I hope you will, too.
What Is Inbound Marketing? 10 Good Definitions in Fewer Than 140 Characters
1) Via @TheRealSunjay, a former HubSpotter, Grouponer, and current employee of Kitchensurfing.