Website Blog Guest Blogging Guidelines

Jamie Juviler
Jamie Juviler



Hi there! Thanks for your interest in writing a guest blog post for HubSpot. We're glad you're here.

The award-winning HubSpot Blogs have over 10 million monthly visits, and we're always looking for more amazing contributors to join our ranks.

If you have exceptional writing skills and would like to share your expertise with a large audience of marketers, developers, and business owners, we'd love to hear from you.

Please take some time to review this entire page. It should answer any questions you have about the kind of content we're looking for and how the submission process works.

Note that, while we value your pitch, we cannot respond to all submissions due to the volume of requests we receive.

The Bare Essentials for Every Post We Publish

Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of websites, web hosting, web design, and web development. While we tend to skew toward content about specific website-building tactics, that's not all we talk about.

We're also interested in publishing any topic that web professionals care about, which includes things like WordPress, HTML & CSS, APIs, data management, web accessibility, and larger internet trends, among other things.

We also look for a few things in everything we publish:

  • Original concepts. We will not republish anything that's been published elsewhere.
  • High-quality writing that reflects the writing style and tone of the HubSpot Website Blog. We aim to be casual but yet helpful. Typically we stay away from buzzwords and jargon.
  • Proper attribution of data, quotations, and outside content referenced in the article. Note: All data should have originated within the last two years.
  • No more than one link to your company's website (Note: This includes your website homepage, blog, pricing page, etc ...) in the body of the post.
  • Link to 3-5 other HubSpot blog posts in your piece. For example, if you're writing a piece on a new page layout you're testing, you could link to our piece about free web design tools or our guide to web development. You could also pull data from this post that lists some popular web design statistics and hyperlink your data wherever its mentioned in your copy.

Who is our target audience?

Our target audience is someone who's not a web developer by trade, but has some experience tinkering with website content on a CMS like WordPress, Drupal, HubSpot, etc. This person likely can do a lot for their company in terms of marketing and sales, but currently is pursuing a more website-focused role.

Our audience is comfortable with technology and has a foundational understanding of web development, HTML/CSS, and the basic concepts of web hosting. They may not be a webmaster for their company, but they're likely tasked with conducting the day-to-day upkeep and maintenance of their company's website.

This person is looking to stand out by not only keeping their website up and running, but also finding new ways to grow their site and convert engaging web visitors into loyal customers.

The Different Post Types We Accept

We've conducted extensive studies to uncover which types of blog posts work and which don't. While we certainly publish posts from time to time that don't fall into any of those categories, your post has the best chance of being accepted if it matches one of these formats.

Here are some of our most successful blog post types:

Experiment / Analysis

Did you recently run a website experiment the likes of which have never been done before? Or maybe you completed an analysis of your own or your website's data that yielded fascinating insights the world show know about?

Write it up and send it over. These posts should include hard data, actionable takeaways, and thorough explanations of each step in the experiment or analysis process. Readers should have enough information to replicate your experiment or study if they'd like to.

Examples include:


These posts give readers in-depth tactical takeaways that are supported by relevant, recent examples, original quotes, original graphics, and current data. While we don't like to put a word count on our posts, these tend to run at 1,500 words and above.

When readers finish this type of post, they should be able to immediately execute on the given topic and have very few questions left on how to do it.

Examples include:


These posts rely heavily on an infographic, data graph, or other visual aid created by the author. Usually, they feature a few paragraphs of introduction, the embedded media itself, and not much else.

The graphic should be comprehensive and easy to read, have a compelling narrative, contain plenty of white space, and feature up-to-date data that's properly sourced.

Examples include:

What We Won't Accept

There are some things we simply can't accept:

  • Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
  • Anything that may be construed as a link-building scheme.
  • Anything that's too promotional for your company or organization.
  • Anything that's offensive or inaccurate.
  • Anything that's overly critical of individuals or companies — this is not a site to air grievances.

The Not-So-Fine Print

  • Submissions must meet the HubSpot blogging team's quality standards in order to get published. Editors reserve the right to reject contributions at their discretion.
  • We cannot allow you to republish your guest post to your own blog, LinkedIn, Medium, or afterward. Here's more on what you can do besides sharing it like crazy.
  • The HubSpot blogging team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.
  • HubSpot reserves the right to include calls-to-action to HubSpot content, including but not limited to email newsletters, ebooks, and other downloadable content.
  • In rare cases, contributed posts may be removed from the blog and recycle the URL.

How to Submit a Guest Blog Post

Step 1: Conduct a Google site search.

Note: Check out how to do a Google site search here and add another skill to your set.

Copy and paste this URL in your search bar: "site:" and add a space. Then, put in the keyword you're targeting with your pitch.

For example: " WordPress". In this example, you'll see HubSpot has published quite a bit on WordPress topics. If you still want to pitch a WordPress topic, make sure you're telling us what differentiates it from the dozens of other pieces on HubSpot.

Step 2: Format your post appropriately.

Don't sacrifice depth for the sake of brevity. We don't enforce a strict word count on the blog, but most articles should fall in the 1,000 to 1,800 word range. Instead of trying to hit a specific word count, focus on clear, in-depth explanations that readers of different levels can understand and learn from. It's better to over-explain a concept than under-explain and leave some readers in the dark.

The best blog copy is simple, accessible, and clear. Don't get stuck trying to make a complex sentence structure work when a simple one works better. Take the most direct route to your points, use your natural voice, and avoid unnecessary filler words.

Paragraphs should be no more than three to five sentences long and formatted using H2s, H3s, and H4s, when appropriate. Add bulleted lists to help break up dense copy chunks. Numbered lists should be formatted as number + period. Always include a conclusion.

When including images, gifs, or screenshots, cite the image source as: "Image source" and hyperlink that text with the page) you found the image on.

Tip: Copy and paste your post into Grammarly, or Microsoft Word and run a spell check. We prefer these editing tools for catching sneaky misspellings, and extra spaces.

Looking for more resources on drafting your blog post? Here are a few posts to check out:

Step 3: Submit your pitch of finished blog post to with the following:

  • Formatted subject line: "Guest Pitch: [Tentative Title of Post]". If the subject line does not follow this format, we will not review your post.
  • Your completed post or pitch in a Google Document with editing permissions turned on for "anyone with the link."
  • If you're including images, make sure they're compressed and add them into the Google Document, and provide proper attribution below each image (e.g., Image source).
  • Short author bio, headshot, and any links to your LinkedIn or Twitter accounts you'd like linked.

If your article meets editorial standards and aligns with our content strategy, we will respond to let you know your article will be published. That process may take up to 2 weeks and the publish date could exceed this timeline based on the needs of our editorial calendar.

Finally, we'll say it one more time: Due to the volume of requests we receive, we cannot respond to all submissions. However, we encourage you to submit and are happy to publish guest posts that fit our criteria.

Happy writing!

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