There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video. But it’s time worth spending.  

The idea of spending time to create content in order to generate interest in your business is absolutely essential. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing:

Find Little Snippets of Time

David Meerman Scott advises doing inbound marketing in little snippets. You shouldn’t have to block off your entire afternoon or weekend for blogging or social media engagement. Instead, you should spread out your inbound marketing efforts throughout the day. For instance, David would spend some time in the blogosphere and on social media early in the morning. Going through the news and updates helps him generate content creation ideas. Then, around noon, David would revisit the main social media sites and do some more engagement. 

Think About It As An Exercise 

“Finding these little snippets of time throughout the day, throughout the week is just like what it takes to develop an exercise routine,” David says. “You make it a part of your life.” The key to this approach is not to dread doing inbound marketing, but to make it a big part of your life.  

What time management tips do you have for doing inbound marketing?

Originally published Jul 18, 2011 9:05:00 AM, updated July 11 2013


Inbound Marketing