It's no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don't forget the couple SlideShares we put together every week or so. Yup, we have kind of a "content machine" thing going on.
But producing all of this content means that it's easy for some blog posts to get lost in the sauce.
So we're going to try something a little different for these Sunday roundups to help solve this problem -- each week, we'll resurface some HubSpot content from the past week that you may have missed. This is a little experiment we want to try, so definitely let us know if you're digging the new format or not. So without any further ado, here are five pieces of content we put out this past week that you may not have read yet.
1) The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes (Plus a Bonus SlideShare)
Have you heard? INBOUND 2013 happened. It was an exciting four days packed to the brim with marketing takeaways.
Whether you're reeling from all the craziness after attending the conference or you're bummed because you wish you could have attended, you're in luck. My fellow HubSpotter Katie Burke put together a recap of our five keynote presentations, complete with an interactive SlideShare that I've embedded below. Check out Katie's post to hear what Seth Godin, Arianna Huffington, Nate Silver, Scott Harrison, Brian Halligan, and Dharmesh Shah spoke about at INBOUND this year.
2) Free Download: The 7 Elements of Context Marketing
On the heels of the announcement of our brand new Content Optimization System, we released an ebook all about delivering the right marketing messages to the right person at the right time ... what we call context marketing. In the ebook, we'll walk you through what context marketing actually means, give you examples of companies that are already using context marketing, and then explain how you can get started with it in your own marketing strategy. Download our ebook here to get the rundown on all things context marketing.
3) Make Images for Social Media Images in Just a Few Minutes
You know visual content is hot on Facebook, but not all of us were born to be designers. Or have large budgets to hire one. So what's a marketer to do?
4) How to Increase Blog Email Subscribers by 128% in 3 Months
Don't you just love when you can make one little change to your marketing -- but get huge results? That little change for us was the result of a "duh" moment -- we added a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Here's what it looks like:
We were pretty pumped about this small change (and the big results it generated), so we had to share how to implement this on your own site if you're using the new HubSpot COS. Check out the step-by-step guide to setting it up, and then watch your subscriber base skyrocket.
5) What Is CRM?
Sometimes you need to take a step back from your day-to-day job and get back to the basics. With your head down in projects and the inbound marketing industry flying by at a crazy pace, you've got to make sure you have a solid inbound foundation set. On Tuesday, we did just that by explaining what a CRM is on the blog. (Spoiler alert: The acronym does not stand for Crazy Red Monkey). So head over to the blog post to make sure you've got one of your marketing basics covered.
And that's it for this week's HubSpot content roundup. What did you think? Let us know in the comments.