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Inbound Marketing Blog Posts

Learn how to attract, convert, close, and delight more of your customers.

Marketing / December 7, 2016 How to Create an Annual Marketing Plan [Free Tool]
How to Create an Annual Marketing Plan [Free Tool]

By Brittany Leaning

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Do you take a good, hard look at your team’s marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.

Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Of course, this type of planning takes a lot of time ... Read More

Marketing / December 6, 2016 The Ultimate Guide to Account-Based Marketing: 6 Key Steps
The Ultimate Guide to Account-Based Marketing: 6 Key Steps

By Amanda Zantal-Wiener

There’s something kind of cool happening in the world of marketing.

Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

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Marketing / November 24, 2016 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

By Amanda Zantal-Wiener

When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. "When are you getting married?" "When am I getting grandchildren?" "Have you been moisturizing?"

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living.

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Marketing / November 22, 2016 8 Interesting Things You Probably Didn't Know About Google's Algorithm
8 Interesting Things You Probably Didn't Know About Google's Algorithm

By Amanda Zantal-Wiener

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

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Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

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Marketing / November 14, 2016 How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

By Ashley Carlisle

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. 

And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

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Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Marketing / November 9, 2016 Growing Businesses Need a Growth Stack
Growing Businesses Need a Growth Stack

By Brian Halligan

When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.

But here’s the thing -- change is constant when it comes to people.

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Marketing / November 3, 2016 The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

By Ramona Sukhraj

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.

That's why -- for almost two years now -- my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.

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Marketing / November 2, 2016 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

By Ben Cotton

Back in 2011, Marc Andreessen announced in a seminal WSJ essay that "software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.

This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.

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Marketing / October 28, 2016 9 Lead Generation Mistakes Marketers Need to Stop Making
9 Lead Generation Mistakes Marketers Need to Stop Making

By Lindsay Kolowich

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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Marketing / October 26, 2016 26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers

By Sophia Bernazzani

Halloween is a fun holiday, and it doesn't get the attention it deserves. Halloween doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. (For example, here at HubSpot, we're currently gearing up for INBOUND 2016.)

But that doesn't mean you should skip the festivities at your office Halloween celebration.

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Marketing / October 26, 2016 A Brief History of Search & SEO
A Brief History of Search & SEO

By Amanda Zantal-Wiener

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day.

But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall somewhere around 1991.

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Marketing / October 21, 2016 5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

By Eugene Woo

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here.

Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

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Marketing / October 20, 2016 The Smart Marketer's Guide to Growth Hacking [Free Download]
The Smart Marketer's Guide to Growth Hacking [Free Download]

By Áine Devane

Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.

But what exactly is growth hacking, and how is it different from regular marketing?

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Marketing / October 14, 2016 What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]

By Lindsay Kolowich

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

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Marketing / October 14, 2016 How to Generate Leads From the Most Popular Pages on Your Website
How to Generate Leads From the Most Popular Pages on Your Website

By Lindsay Kolowich

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

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Marketing / October 11, 2016 How to Learn SEO: 10 of the Best Resources to Bookmark
How to Learn SEO: 10 of the Best Resources to Bookmark

By Amanda Zantal-Wiener

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

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Marketing / October 3, 2016 Why Infographics Should Be Part of Your SEO Strategy [Infographic]
Why Infographics Should Be Part of Your SEO Strategy [Infographic]

By Amanda Zantal-Wiener

How the heck can you use an image for search optimization?

It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?

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Marketing / September 30, 2016 How to Master a Successful Marketing Campaign in Trello [Free Guide]
How to Master a Successful Marketing Campaign in Trello [Free Guide]

By Ellen Bartolino

Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces.

Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.

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Marketing / September 29, 2016 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

By Áine Devane

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

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Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

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Marketing / September 19, 2016 The Decentralized Content Marketing Playbook [Infographic]
The Decentralized Content Marketing Playbook [Infographic]

By Megan Conley

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.

But, your website isn't as important as you think -- at least not on its own.

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Marketing / September 16, 2016 The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed

By Brittany Leaning

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before.

New technologies were being introduced. Consumers' habits were evolving. Things were different.

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Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

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Marketing / September 14, 2016 17 Great Conversation Starters to Break the Ice at Networking Events
17 Great Conversation Starters to Break the Ice at Networking Events

By Amanda Zantal-Wiener

With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

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Marketing / September 14, 2016 The Future of Chatbots in Marketing [YouTube Live Event]
The Future of Chatbots in Marketing [YouTube Live Event]

By Christine White

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for."

What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

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Marketing / September 12, 2016 The State of Inbound 2016 Is Here [New Report]
The State of Inbound 2016 Is Here [New Report]

By Mimi An

Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

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Marketing / September 9, 2016 12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns
12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

By Sophia Bernazzani

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.

Yes, your personal email signature can provide a serious marketing opportunity.

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Marketing / September 9, 2016 The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]
The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]

By Elissa Hudson

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?

Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

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Marketing / September 8, 2016 The Complete Guide to Creating a Digital Marketing Strategy That Works
The Complete Guide to Creating a Digital Marketing Strategy That Works

By Elissa Hudson

In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.

In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.

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Marketing / September 1, 2016 What Is Digital Marketing?
What Is Digital Marketing?

By Lucy Alexander

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

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Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

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Marketing / August 22, 2016 How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

By Ellen Bartolino

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.

And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.

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Marketing / August 15, 2016 A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

By Lindsay Kolowich

Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

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Marketing / August 12, 2016 How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]

By Lindsay Kolowich

It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you're a marketer whose resume could use a little polish, don't worry. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters.

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Marketing / August 8, 2016 5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

By Lindsay Kolowich

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.

After all, 50% of leads aren't ready to buy at the time of first conversion, so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.

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Marketing / July 29, 2016 CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

By Jesse Mawhinney

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.

But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start.

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Marketing / July 28, 2016 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
101 Marketing Ideas to Help You Generate More Business [Free Ebook]

By Ellen Bartolino

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.

By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.

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