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Inbound Marketing Blog Posts

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Marketing / March 31, 2017 How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]

By Joel Stein

digitaltrends2017-compressor.jpg

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

But could it be that we’re all stuck in an industry echo chamber? As it ... Read More

Marketing / March 28, 2017 My Campaign Sucks…Now What?
My Campaign Sucks…Now What?

By Sean Farias

We’ve all been there.

It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.

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Marketing / March 24, 2017 What Can Your Business Learn From Restaurant Marketing? [Infographic]
What Can Your Business Learn From Restaurant Marketing? [Infographic]

By Amanda Zantal-Wiener

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food.

Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?"

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Marketing / March 20, 2017 What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

By Amanda Zantal-Wiener

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"

But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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Marketing / March 15, 2017 Good Bots vs. Bad Bots: How to Tell the Difference
Good Bots vs. Bad Bots: How to Tell the Difference

By Amanda Zantal-Wiener

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”

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Marketing / March 2, 2017 Your First 100 Days as an Inbound Marketer: A Framework for Success
Your First 100 Days as an Inbound Marketer: A Framework for Success

By Lindsay Kolowich

Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start?

If the answer to that question is "no," fear not -- we're here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it's also a philosophy. At the heart of it, you'll be turning your focus away from company-focused efforts, and more toward customer-centric marketing.

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Marketing / February 24, 2017 Marketing Trivia: How Much Random Marketing Knowledge Do You Have?
Marketing Trivia: How Much Random Marketing Knowledge Do You Have?

By Eric Peters

Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post?

Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events?

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Marketing / February 22, 2017 Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016

By Brian Halligan & Dharmesh Shah

HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship.

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Marketing / February 15, 2017 15 Creative Lead Generation Ideas to Try
15 Creative Lead Generation Ideas to Try

By Josh Haynam

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

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Marketing / February 15, 2017 Apply Yourself: 28 Marketing Awards Worth Going For
Apply Yourself: 28 Marketing Awards Worth Going For

By Amanda Zantal-Wiener

“Something that is conferred or bestowed especially on the basis of merit or need.”

That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. But when it comes to the world outside of the walls of your workplace, wouldn't a little bit of credit be nice there, too?

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Marketing / February 1, 2017 Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

By Amanda Zantal-Wiener

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site.

Yes, you read that correctly. YouTube began as a dating site.

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Marketing / January 31, 2017 The Essential Artificial Intelligence Glossary for Marketers
The Essential Artificial Intelligence Glossary for Marketers

By Megan Conley

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent really just a robot in disguise?

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Marketing / January 25, 2017 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Lindsay Kolowich

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / January 25, 2017 Is Marketing Undergoing a Dramatic Change? [Survey]
Is Marketing Undergoing a Dramatic Change? [Survey]

By Mimi An

Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world. 

HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions -- and saw a real shift in focus to visual content, like video.

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Marketing / December 29, 2016 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]

By Brittany Berger

Looking for a marketing strategy that'll give you that extra leg up in 2017?

While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to finalize your plans -- fast.

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Marketing / December 27, 2016 12 Professional New Year's Resolutions You Should Actually Keep
12 Professional New Year's Resolutions You Should Actually Keep

By Amanda Zantal-Wiener

If you're anything like I am, you have mixed feelings about New Year's resolutions.

It seems like a natural time to make important changes. It's like a universal pressing of the "reset" button. Maybe that's why 45% of Americans make New Year's resolutions in the first place. But here's the thing -- only 8% of us are successful in achieving them.

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Marketing / December 19, 2016 Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]
Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]

By Lindsay Kolowich

It's almost the end of the year -- which means marketing leaders everywhere are in the throes of getting organized for a fresh and successful new year.

You're setting goals, managing your budget, reading up on how inbound marketing is changing, and figuring out which positions you can hire for. What's more, you're finding yourself creating a whole bunch of PowerPoint presentations to package this information nicely for your team, your managers, and other key stakeholders.

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Marketing / December 14, 2016 Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

By Brian Halligan

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.

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Marketing / December 6, 2016 The Ultimate Guide to Account-Based Marketing: 6 Key Steps
The Ultimate Guide to Account-Based Marketing: 6 Key Steps

By Amanda Zantal-Wiener

There’s something kind of cool happening in the world of marketing.

Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.

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Marketing / November 24, 2016 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

By Amanda Zantal-Wiener

When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. "When are you getting married?" "When am I getting grandchildren?" "Have you been moisturizing?"

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living.

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Marketing / November 22, 2016 8 Interesting Things You Probably Didn't Know About Google's Algorithm
8 Interesting Things You Probably Didn't Know About Google's Algorithm

By Amanda Zantal-Wiener

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

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Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

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Marketing / November 14, 2016 How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

By Ashley Carlisle

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. 

And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

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Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Marketing / November 9, 2016 Growing Businesses Need a Growth Stack
Growing Businesses Need a Growth Stack

By Brian Halligan

When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.

But here’s the thing -- change is constant when it comes to people.

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Marketing / November 3, 2016 The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

By Ramona Sukhraj

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.

That's why -- for almost two years now -- my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.

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Marketing / November 2, 2016 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

By Ben Cotton

Back in 2011, Marc Andreessen announced in a seminal WSJ essay that "software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.

This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.

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Marketing / October 28, 2016 9 Lead Generation Mistakes Marketers Need to Stop Making
9 Lead Generation Mistakes Marketers Need to Stop Making

By Lindsay Kolowich

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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Marketing / October 26, 2016 26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers

By Sophia Bernazzani

Halloween is a fun holiday, and it doesn't get the attention it deserves. Halloween doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. (For example, here at HubSpot, we're currently gearing up for INBOUND 2016.)

But that doesn't mean you should skip the festivities at your office Halloween celebration.

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Marketing / October 26, 2016 A Brief History of Search & SEO
A Brief History of Search & SEO

By Amanda Zantal-Wiener

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day.

But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall somewhere around 1991.

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Marketing / October 21, 2016 5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
5 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

By Eugene Woo

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here.

Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.

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Marketing / October 21, 2016 9 Genius Examples of Empathetic Content Marketing in Action
9 Genius Examples of Empathetic Content Marketing in Action

By Josh Ritchie

Successful content marketing is about creating a connection between your audience and your brand.

This doesn’t mean just throwing content at them. It means creating content that they truly value -- content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy.

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Marketing / October 20, 2016 The Smart Marketer's Guide to Growth Hacking [Free Download]
The Smart Marketer's Guide to Growth Hacking [Free Download]

By Áine Devane

Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.

But what exactly is growth hacking, and how is it different from regular marketing?

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Marketing / October 14, 2016 What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]

By Lindsay Kolowich

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

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Marketing / October 14, 2016 How to Generate Leads From the Most Popular Pages on Your Website
How to Generate Leads From the Most Popular Pages on Your Website

By Lindsay Kolowich

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages.

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

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Marketing / October 11, 2016 How to Learn SEO: 10 of the Best Resources to Bookmark
How to Learn SEO: 10 of the Best Resources to Bookmark

By Amanda Zantal-Wiener

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

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Marketing / October 3, 2016 Why Infographics Should Be Part of Your SEO Strategy [Infographic]
Why Infographics Should Be Part of Your SEO Strategy [Infographic]

By Amanda Zantal-Wiener

How the heck can you use an image for search optimization?

It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?

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Marketing / September 30, 2016 How to Master a Successful Marketing Campaign in Trello [Free Guide]
How to Master a Successful Marketing Campaign in Trello [Free Guide]

By Ellen Bartolino

Efficiency, collaboration, communication, and meeting deadlines -- these all seem pretty relevant to your team's success, right? Especially when running big marketing campaigns with a lot of moving pieces.

Whether you're the solo marketer at your company or part of a 25-person team, staying organized and accountable is super important to executing marketing campaigns. That's where Trello comes in.

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Marketing / September 29, 2016 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]

By Áine Devane

Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

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Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

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