When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.
But here’s the thing -- change is constant when it comes to people. The places buyers spend their time, the expectations they have, and the things marketers and sellers need to do to be successful in 2016 are totally different than just a decade before. I’ve actually spent the last couple of months channeling my “inner anthropologist” to better grok how people live, work, shop, and buy, talking ... Read More