Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads.
The results were quite interesting:
1. Facebook users over the age of 50 are 28.2 percent more likely to click an advertisement than 18 to 29 year-old users.
2. Women age 50 and older are even more likely to click advertisements, at a rate of 31.2 percent higher than young adults.
3. Older Facebook users are nine percent less likely to click the Like button on an advertisement.
4. Men over 50 years old have an 11 percent lower Like rate than younger males and a nine percent lower Like rate than people from all age groups.
Marketing Takeaway
Facebook ads work differently for certain audiences and businesses. Have a clear understanding of your audience before starting a Facebook advertising campaign. Once you begin a campaign, monitor data and response rates closely to determine how your ad copy might need to be updated or tweaked to improve performance. Additionally, don't rely only on Facebook ads. Also try organic methods such as contests and content curation.
Do you use Facebook's advertising platform in your Facebook marketing? What kind of results have you generated?
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cakapniaga 10:55 PM on August 30, 2011
Yes, very interesting results. What I can guess is women more comfortable on their retirement plan making them more time active online.
The only thing to know more is what category of ads did they clicked the most?
tyiyfgwq 1:52 AM on August 31, 2011
Yes! Still can! http://www.dv.gd/35875
Mr.New 4:02 AM on August 31, 2011
Thanks all 4 this work
Darren Terpstra 9:36 AM on August 31, 2011
Question: is the percentage on the right side of the graph the percent of people who clicked as opposed to who didn't click? So on average a 0.028% CTR? Is this high or low from your experience?
Thanks!
Downtown Dan 12:50 PM on September 01, 2011
Grumpy old men? Sure seems "like" it!
Warford Designs 2:20 PM on September 04, 2011
I never would have considered that fact but in that regard it seems a woman's product line would be more successful then say a men's clothing ad. then again that is why the sales are always a better savings for women at retail stores then for men.