The Anatomy of an Optimized Facebook Ad [Infographic]

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

To be honest, it can get a little confusing. That's why WebpageFX created the infographic below. It's a cheat sheet for all things Facebook advertising, from the ideal dimensions of your images and videos to what the most clickable ads look like.

Check it out, and read this blog post for a more detailed, step-by-step guide for creating Facebook ads.