This Facebook Ad Experiment Generated $1.1 Million

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Amanda Zantal-Wiener
Amanda Zantal-Wiener

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We write quite a bit about the most effective ways to use Facebook.

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How can you grow your audience? How can you reach the right people? And what's the best way to use ads?

And in March, when Facebook launched its mobile-only Collection ads feature, marketers responsible for ad spend took note. Now, instead of simply publishing a single image or video, brands could now pair this visual content with something like a product catalog related to it.Free Guide: How to Market on Facebook & Instagram

One marketer -- Digital Spotlight CEO Ash Aryal -- decided to test the new feature, investing a $177,843.34 spend to see how Collection ads stacked up against single video ads. 

Even better: The results were compiled into the comprehensive, interactive infographic below. Scroll through to see how the experiment turned out.


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