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How to Activate Facebook Insights for Your Website

 

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So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones, and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans. 

At HubSpot simply having a "feeling" that something is working isn't enough. We pride ourselves in the fact that we can measure the success of any particular project with data, and enjoy diving deep into the numbers to see how we might be able to make our results even better.

So how do you do this with you Facebook Fan Page? Facebook Insights allows Facebook Page owners to look at metrics and analyze trends within user growth and demographics, consumption of content, and creation of content. To start you must first claim your domain by associating it with a Facebook Page. You can do this by clicking on the green "Insights for your Domain" link from the Insights Dashboard. 

facebook insights

Once you click that button, a window will appear that will provide you with a meta tag that must be added to the root of your web page. Once you've placed the tag, type in your domain address into the text box and select your account to link it with Facebook Insights. After this is done, your claimed domain will appear on the left side of the navigation bar under the "domains" section.

insights facebook

Once you have Insights set up you can use the metrics to measure the engagement of your content. Use it to figure out what pieces of content are most popular, when the best times to share your content is, and how your influence is growing over time. 

facebook insights

Are you using Facebook Insights? How have you found it useful? Please let me know in the comments below.

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comments Comments

Posted by Eric Vreeland on Mon, Mar 21, 2011 @ 02:00 PM

COMMENTS

Thanks for the info! I have been a big fan of the Facebook insights for our page, but to be able to see what kind of traffic these interactions are delivering to our website is great!

posted on Monday, March 21, 2011 at 2:42 PM by Louis Bina

So, when you add the meta code to a page on your company's website, the data it will show is a user clicking the Share or Like button, assuming they are included on that web page? Also, will it show if a user clicks to your FB page from the website? 
 
Thanks for any additional "Insights" into this feature, i'm just trying to understand it a little clearer.

posted on Monday, March 21, 2011 at 3:47 PM by Brad

I found a typo, third paragraph in, that I wanted to alert you to. "So how do you do this with you Facebook Fan Page?" It should be, "your" not "you." 
 
I love hubspot blog posts, just wanted to let you know. 
 

posted on Monday, March 21, 2011 at 4:03 PM by Stephanie

I don't get this button "insights for your website" and no website appears in the "Select Insights". Do you have any ideas of what my problem is?

posted on Monday, March 21, 2011 at 4:44 PM by Jonathan Deville

Thanks for this post. V. useful! 
 
Jonathan - I thought this too. But if you click the link 'Insights Dashboard' at the end of the 3rd paragraph then it will take you to the correct page with the button. :)

posted on Tuesday, March 22, 2011 at 4:58 AM by Jamie Stewart

My site is built using Wordpress, where should I place the meta tag within my wordpress files?

posted on Tuesday, March 22, 2011 at 6:44 AM by Jeremy

Thanks Jamie but I think I missed a step in the process because I don't get any "insights Dashbord". I didn't put anything on my wordpress blog so do I?

posted on Tuesday, March 22, 2011 at 10:11 AM by Jonathan Deville

Jonathan - Do you have a Facebook fan page? You can only view the 'Insights Dashboard' if you have a Facebook fan page (regardless of what you've done on your blog). If you do then go to http://www.facebook.com/insights/ where you should find the button 'Insights for your website' in the top right hand corner.  
 
If you don't have a fan page then you won't be able to use Facebook insights for your blog. 
 
Does this help?

posted on Tuesday, March 22, 2011 at 10:20 AM by Jamie Stewart

Oh thank you I got it now!

posted on Tuesday, March 22, 2011 at 10:37 AM by Jonathan Deville

I added the fb:admins meta tag to my Wordpress site right after the other SEO meta tags, and updated. But when I try to access Insights, I get an error stating I am not authorized. I am the page admin. Any ideas where I went wrong?

posted on Tuesday, March 22, 2011 at 1:45 PM by Stephanie

Thanks for sharing this... I didn't even notice the green button was up in the corner. Getting my client sites hooked up now. I'll be eager to see what people report as average referral traffic. For one of my sites, I'm seeing .44% for the last month.

posted on Tuesday, March 22, 2011 at 3:05 PM by Robin Bertelsen

Please explain exactly how to add the meta-tag to the root I have sub-domains on several platforms

posted on Tuesday, March 22, 2011 at 6:08 PM by Helen

This is great for tracking likes from a website, but as far as I can tell Insights doesn't track likes that are generated on a FB page itself. I've been looking all over to find out how to get notifications when new likes occur, or at least to be able to look at those who have liked the page to see when they liked. It appears Insights is just for the like app used outside of facebook . . . or am I missing something entirely here?

posted on Friday, March 25, 2011 at 10:53 AM by Vicki

Under insight on your page there are individual tabs under -users- you will find -new likes which breaks it down. track where likes come from... When You visit your page using your page profile you actually see those new likes! We do offline urban(street) marketing which is the major source of our new likes!

posted on Friday, March 25, 2011 at 11:47 AM by Bonnie

Thanks Bonnie. My mystery is solved. It's a new page and I just found this in the FB docs "Insights are only available to pages which are liked by at least 30 people. Insights will start showing up for your page once your page has 30 users who like it." 
 
I have 12 likes several of which are brand new, but Insights shows zero for all time frames. It was really throwing me off! Hopefully, this will help others who visit this thread if they are just getting started too.

posted on Friday, March 25, 2011 at 11:57 AM by Vicki

I'm having the same problem as Stephanie. I administer multiple Pages for authors. I keep getting Insights Not Available when I try to activate. I have 58 fans for this page. What am I missing?

posted on Thursday, April 14, 2011 at 12:25 PM by Jeff Norris

Comments have been closed for this article.