
Imagine you’ve spent 10 years writing the next great novel. Your editor loves it and the early reviews are great, but once it’s published, no one buys it. Turns out, your cover sucked.
Unless you’re a writer, this situation might sound pretty unfamiliar. But something similar happens to salespeople on a daily basis. They invest time and energy into crafting the right message or personalizing a template, but their prospect never reads a single word. Why? The email’s subject line was awful.
If you want prospects to actually open your messages, it’s crucial to write an Read More
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