<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Please select one of the blog options to subscribe.

Marketing / June 27, 2017 The 7 Best Office Music Playlists for Productivity
The 7 Best Office Music Playlists for Productivity

By Carly Stec

office-music-compressor.jpgNot long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer's block.

Over two years later, they are truly the gift that keeps on giving.

You see, for me, listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track, and I go from idle to uber productive. (Seriously, it works like a charm.)

The trouble is, finding the perfect playlist isn't always ... Read More

Marketing / June 27, 2017 6 Digital Storytelling Lessons from Pottermore
6 Digital Storytelling Lessons from Pottermore

By Ellie Burke

As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience.

Read More
Marketing / June 26, 2017 5 Key Traits of Highly Successful Entrepreneurs
5 Key Traits of Highly Successful Entrepreneurs

By Henry Franco

Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers.

You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.

Read More
Marketing / June 26, 2017 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

By Karla Cook

It's finally, finally summer.

To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. 

Read More
Marketing / June 26, 2017 Onboarding Checklist: A 90-Day Framework for Content Teams
Onboarding Checklist: A 90-Day Framework for Content Teams

By Aaron Agius

Houston, we have a turnover problem.

As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?

Read More
Marketing / June 23, 2017 We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

By Bethany Cartwright

I don't know about you, but I barely print anything anymore.

Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.

Read More
Marketing / June 22, 2017 10 YouTube Pre-Roll Ads You'll Actually Enjoy
10 YouTube Pre-Roll Ads You'll Actually Enjoy

By Clifford Chi

You technically can't skip these ads. But you wouldn't want to anyway.

Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 

Read More
Marketing / June 21, 2017 14 Essential Tips for an Engaging Facebook Business Page
14 Essential Tips for an Engaging Facebook Business Page

By Amanda Zantal-Wiener

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

Read More
Marketing / June 20, 2017 How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips
How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips

By Carly Stec

If you fell behind on your spring cleaning this year, it's okay -- so did I. I haven't put away my winter coats, I haven't unpacked all of my moving boxes, and I haven't cleaned my computer's desktop lately.

You know what I'm talking about -- all those forgotten documents and miscellaneous screenshots that have been slowly taking over our screens for weeks -- and sometimes, even months.

Read More
Marketing / June 19, 2017 How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions
How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

By Carly Stec

George S. Patton once said: "If everyone is thinking alike, then somebody isn't thinking."

In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging -- especially when they involve our teammates or bosses -- differences in opinion will often lead to progress. 

Read More
Marketing / June 15, 2017 How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

By Corey Wainwright

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.Ready to take your blog to the next level? Take our free inbound marketing  certification course here. 

Read More
Marketing / June 15, 2017 How to Build A Business Plan That Actually Works [Free Template]
How to Build A Business Plan That Actually Works [Free Template]

By Kate Taylor Mighty

We're living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures.

Whether you're just beginning to think about starting a business, or already drafting a formal document with your current business goals, it's crucial to clearly define the scope of every aspect of the company -- from mission, to target customers, to funding and finances, and beyond. 

Read More
Marketing / June 15, 2017 12 Tools That'll Keep You Productive Morning, Noon & Night
12 Tools That'll Keep You Productive Morning, Noon & Night

By Sophia Bernazzani

When I need to have a very productive day, I tell myself it's going to be easy.

I'll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I'll break for a meal, or a stretch, or a quick conversation with a coworker. But I'll truck on, energy unwavering until bedtime, where I'll promptly fall asleep for eight, wonderful, uninterrupted hours of sleep.

Read More
Marketing / June 14, 2017 How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

By Amanda Zantal-Wiener

Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is?

In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.”

Read More
Marketing / June 13, 2017 Want to Learn Graphic Design? 8 Tips & Tricks for Beginners
Want to Learn Graphic Design? 8 Tips & Tricks for Beginners

By Sapphire Reels

For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers -- and teachers, of course, were constantly asking us to knock it off.

And so, most of us did, perhaps because we figured out that we just weren't that good at drawing on paper.

Read More
Marketing / June 13, 2017 The 10 Best User-Generated Content Campaigns on Instagram
The 10 Best User-Generated Content Campaigns on Instagram

By Sophia Bernazzani

When it comes time to make a purchasing decision, who are you more likely to trust -- a brand, or a fellow consumer who uses the product?

We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media.

Read More
Marketing / June 12, 2017 The Best of B2B Marketing Content: 9 Examples
The Best of B2B Marketing Content: 9 Examples

By Meghan Keaney Anderson

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Read More
Marketing / June 9, 2017 Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know
Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

By Amanda Zantal-Wiener

We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in -- an ad appears.

You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”

Read More
Marketing / June 9, 2017 How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

By Sophia Bernazzani

It’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.

When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out?

Read More
Marketing / June 8, 2017 How to Write a Resume: The Ultimate Checklist of Resume Tips
How to Write a Resume: The Ultimate Checklist of Resume Tips

By Corey Wainwright

I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check ... and yet, somehow, your resume still goes out with your name as Corey Wainwrite from HubStop. It's anxiety-inducing.

So, I did what I do when I'm anxious. I made a list about all the little stuff you need to do when you're writing and editing a resume.

Read More
Marketing / June 8, 2017 Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

By Carly Stec

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription.

It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

Read More
Marketing / June 8, 2017 What Is Channel Strategy? What Marketers Should Know
What Is Channel Strategy? What Marketers Should Know

By Amanda Zantal-Wiener

Be honest. Do you know what your non-marketing colleagues do all day?

Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us -- myself included -- have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.

Read More
Marketing / June 8, 2017 The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups
The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

By Erik Huberman

At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year.

The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it's your job to help your clients grow that base.

Read More
Marketing / June 7, 2017 12 Brainstorming Techniques for Unearthing Better Ideas From Your Team
12 Brainstorming Techniques for Unearthing Better Ideas From Your Team

By Corey Wainwright

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room.

That's my first tip for you: Follow the "pizza rule" for brainstorming. If you're unfamiliar with the "pizza rule," it's the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.

Read More
Marketing / June 7, 2017 Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]
Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

By Amy Wood

We all know that words matter -- in life, but also in marketing.

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message.

Read More
Marketing / June 5, 2017 How to Get Promoted: Impress Your Boss by Doing These 7 Things
How to Get Promoted: Impress Your Boss by Doing These 7 Things

By Carly Stec

I once made a really big hiring mistake.

After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone's best interests not to move forward with the internship.

Read More
Marketing / June 5, 2017 How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

By Annie Crawford

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.

Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you'll need an understanding of what kind of content is effective on each network. 

Read More
Marketing / June 2, 2017 65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro
65 Photoshop Keyboard Shortcuts to Help You Photoshop Like a Pro

By Amanda Zantal-Wiener

Have you ever accidentally wasted an entire day in Photoshop?

I have. It's not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are -- and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx.

Read More
Marketing / June 2, 2017 Why Generation Z Should Be Included in Your Content Strategy [Infographic]
Why Generation Z Should Be Included in Your Content Strategy [Infographic]

By Amanda Zantal-Wiener

I'll admit it: I've always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn't a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn't me who the Spice Girls were singing about in soda commercials was very sad news.

But now, pop musicians are singing to one of the newest populations, and as marketers, it's time for us to turn our attention to it: Generation Z.

Read More
Marketing / June 1, 2017 10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

By Sophia Bernazzani

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “Will Robots Take My Job?”

We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.

Read More
Marketing / May 30, 2017 How to Communicate Effectively at Work With Your Boss
How to Communicate Effectively at Work With Your Boss

By Kelly Kranz

Do you feel like you and your boss are on the same page most days of the week?

If you nodded "yes" emphatically, that's fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree.

Read More
Marketing / May 30, 2017 7 Leadership Resources for Any Stage of Your Career
7 Leadership Resources for Any Stage of Your Career

By Amanda Zantal-Wiener

Learning some things in life is relatively straightforward. Take knitting, for example -- that's typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive.

Learning to lead others, on the other hand, isn't so linear.

Read More
Marketing / May 30, 2017 How to Turn Your Marketing Team Into Your Agency's Best R&D Department
How to Turn Your Marketing Team Into Your Agency's Best R&D Department

By Kelsey Meyer

Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good.

How can I confidently stand there and say to my friends and family, "Go ahead and try it! You'll love it!" when I have no idea what it's really like?

Read More
Marketing / May 29, 2017 7 of the Coolest YouTube Banners We've Ever Seen
7 of the Coolest YouTube Banners We've Ever Seen

By Amanda Zantal-Wiener

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.

And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

Read More

Subscribe to HubSpot's Marketing Blog

Join 215,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments