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Where Marketers Go to Grow

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Marketing / April 28, 2017 April Social Media News: AR on Facebook, Ads on Snapchat & More
April Social Media News: AR on Facebook, Ads on Snapchat & More

By Sophia Bernazzani

social-news-may-compressed-1.jpg

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there.

Manage and plan your social media content with the help of this free calendar  template.

This is good news for marketers: Social media platforms are making it easier to do your job well. The tricky part will be figuring out where your audience wants to hear from you most, and where to best ... Read More

Marketing / April 28, 2017 9 Link Building Email Outreach Templates That Actually Work
9 Link Building Email Outreach Templates That Actually Work

By Sophia Bernazzani

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails.

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Marketing / April 27, 2017 5 Essential Skills Marketers Need to Succeed This Year [Infographic]
5 Essential Skills Marketers Need to Succeed This Year [Infographic]

By Amanda Zantal-Wiener

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels.

For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more?

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Marketing / April 27, 2017 6 Cover Letter Examples That Got Something Right
6 Cover Letter Examples That Got Something Right

By Amanda Zantal-Wiener

Let’s face it: A job search is, typically, anything but fun.

It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”

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Marketing / April 26, 2017 How to Repost on Instagram: 4 Easy Ways to Reshare Content
How to Repost on Instagram: 4 Easy Ways to Reshare Content

By Sophia Bernazzani

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.

And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

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Marketing / April 26, 2017 45 Engaging Examples of Interactive Storytelling in Content Marketing
45 Engaging Examples of Interactive Storytelling in Content Marketing

By Eric Peters

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.

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Marketing / April 26, 2017 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

By Karla Cook

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring.

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 

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Marketing / April 25, 2017 The Character Count Guide for Blog Posts, Videos, Tweets & More
The Character Count Guide for Blog Posts, Videos, Tweets & More

By Lindsay Kolowich

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) 

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Marketing / April 25, 2017 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

By Lindsay Kolowich

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.

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Marketing / April 24, 2017 Is an MBA Worth the Money?
Is an MBA Worth the Money?

By Amanda Zantal-Wiener

Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here.

But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it?

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Marketing / April 20, 2017 The Beginner's Guide to Retargeting Campaigns [Free Ebook]
The Beginner's Guide to Retargeting Campaigns [Free Ebook]

By Kate Taylor Mighty

If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company.

According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started.

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Marketing / April 20, 2017 24 Growth Hacks to Try Today
24 Growth Hacks to Try Today

By Eric Peters

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.

But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?

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Marketing / April 20, 2017 What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

By Andrea Lehr

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”

Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).

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Marketing / April 18, 2017 How to Use Canva: An 8-Step Guide to Creating Visual Content
How to Use Canva: An 8-Step Guide to Creating Visual Content

By Gretchen de Guzman

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.

But in the previous article, Kawasaki -- chief evangelist for Canva, a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts

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Marketing / April 17, 2017 Is Technology Actually Making Us Less Productive? [New Research]
Is Technology Actually Making Us Less Productive? [New Research]

By Sophia Bernazzani

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool.

And that’s only when I first get into the office.

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Marketing / April 17, 2017 How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

By Karla Cook

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. And you need it fast. 

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Marketing / April 14, 2017 Easter Eggs: 10 of the Internet's Best Hidden Gems
Easter Eggs: 10 of the Internet's Best Hidden Gems

By Amanda Zantal-Wiener

Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity and fun back into our daily routines. What's another name for those? Easter eggs.

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Marketing / April 13, 2017 19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

By Sophia Bernazzani

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.

So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.

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Marketing / April 12, 2017 The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

By Sophia Bernazzani

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

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Marketing / April 12, 2017 Clip Art Through the Years: A Nostalgic Look Back
Clip Art Through the Years: A Nostalgic Look Back

By Amanda Zantal-Wiener

When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games, but also, you probably had access to clip art libraries, which made for hours of entertainment -- for me, at least.

Today, it’s hard to imagine a world where you can’t procure an image just by searching for it online.

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Marketing / April 11, 2017 6 Websites Every Growth Hacker Should Bookmark
6 Websites Every Growth Hacker Should Bookmark

By Amanda Zantal-Wiener

I’ll start by saying this: I am officially obsessed with growth hacking these days.

I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.

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Marketing / April 10, 2017 6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere
6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

By Amanda Zantal-Wiener

A few weeks ago, I had an alarming revelation: I'm a crappy listener.

That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.

I couldn't deny that. And it wasn't limited to him -- whenever someone spoke to me about something that I found less than fascinating, I had a tendency to tune it out. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively.

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Marketing / April 7, 2017 What Is Bounce Rate? (And How Can I Fix Mine?)
What Is Bounce Rate? (And How Can I Fix Mine?)

By Amanda Zantal-Wiener

Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.

But when it comes to your website's analytics, it's part of a metric that can be really confusing when you first stumble upon it: The bounce rate.

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Marketing / April 7, 2017 The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

By Bethany Cartwright

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?

With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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Marketing / April 6, 2017 The Beginner's Guide to Conversion Rate Optimization (CRO)
The Beginner's Guide to Conversion Rate Optimization (CRO)

By Ben Cotton

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.

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Marketing / April 6, 2017 6 New LinkedIn Features You May Have Missed
6 New LinkedIn Features You May Have Missed

By Sophia Bernazzani

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.

After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.

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Marketing / April 5, 2017 Help! My Brand Went Viral: 12 Small Brands That Made It Big
Help! My Brand Went Viral: 12 Small Brands That Made It Big

By Meg Prater

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date.

When these global brands go viral, it's not a huge surprise.

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Marketing / April 5, 2017 The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]
The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]

By Queenie Tan

There's been a lot of chatter lately about the power of emotional intelligence. And it's not undeserved -- multiple studies have shown there's a significant correlation between emotional intelligence and workplace success.

People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience.

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