<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Please select one of the blog options to subscribe.

Marketing / May 26, 2017 8 of the Top Marketing Challenges Marketers Face Today [New Data]
8 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

top-marketing-challenges-2017-compressed.jpg

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Curious about what kinds of obstacles other marketers are ... Read More

Marketing / May 26, 2017 How to Get Started With Paid Search [Free Guide]
How to Get Started With Paid Search [Free Guide]

By Kate Taylor Mighty

In 2016, 96% of Google's revenuecame from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?

To help you get started the right way, we're breaking down the basics of how to use paid search below.

Read More
Marketing / May 26, 2017 The Harmful Effects of Sleeping With Technology [Infographic]
The Harmful Effects of Sleeping With Technology [Infographic]

By Sophia Bernazzani

Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens?

Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies can have adverse health impacts -- especially if it's too close to bedtime.

Read More
Marketing / May 24, 2017 6 AI Startups We're Keeping an Eye On
6 AI Startups We're Keeping an Eye On

By Amanda Zantal-Wiener

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.

“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down -- there’s so much happening there, and so fast.”

“Well, I have bad news for you,” my friend told me. “It's not going away anytime soon.”

Read More
Marketing / May 24, 2017 How to Leverage User-Generated Content in Your Marketing Strategy
How to Leverage User-Generated Content in Your Marketing Strategy

By Pierre de Braux

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality.

Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm.

Read More
Marketing / May 22, 2017 10 Job Interview Questions to Stop Asking Candidates
10 Job Interview Questions to Stop Asking Candidates

By Sophia Bernazzani

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.

When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.

Read More
Marketing / May 22, 2017 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

By Karla Cook

No other B2C industry has thrived on Instagram quite like the fashion industry.

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. 

Read More
Marketing / May 19, 2017 7 Design Podcasts That'll Get the Creative Juices Flowing
7 Design Podcasts That'll Get the Creative Juices Flowing

By Amanda Zantal-Wiener

If you've worked among designers, or are one yourself, there's something that's quickly observed: Designers, it seems, are often working with their headphones on.

Much of the time, that's the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you're signaling to colleagues that you don't want to be bothered, or you just think headphones look cool, many creative professionals appreciate a little welcomed background noise.

Read More
Marketing / May 19, 2017 9 of the Biggest Google I/O Keynote Announcements
9 of the Biggest Google I/O Keynote Announcements

By Amanda Zantal-Wiener

Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference.

It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”

Read More
Marketing / May 18, 2017 15 Hidden Instagram Hacks & Features Everyone Should Know About
15 Hidden Instagram Hacks & Features Everyone Should Know About

By Amanda Zantal-Wiener

Instagram has become the favorite social network of many -- and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram -- up 5% from the previous year. Compare that, for example, to 24% on Twitter.

Plus, folks don't just use Instagram casually -- 35% of them use it several times each day.

But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks and features.

Read More
Marketing / May 18, 2017 Don't Fall For These 24 Myths About Facebook Ads [Free Guide]
Don't Fall For These 24 Myths About Facebook Ads [Free Guide]

By Kate Taylor Mighty

Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren't CPC rates skyrocketing and lead generation ads taking over?

Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we're dubunking 24 common myths about Facebook Ads below. 

Read More
Marketing / May 18, 2017 Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors
Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

By Sophia Bernazzani

If you've spent time in front of a television lately, you're probably familiar with the formula for many women's razor ads: A woman shaves and gets glowing legs that attract positive attention from her male counterpart. You can see the formula at work here, here, and here.

If you roll your eyes when you watch these ads, you're not alone. But this formula has been highly lucrative for more than a century.

Read More
Marketing / May 18, 2017 15 Questions to Make You a More Empathic Person
15 Questions to Make You a More Empathic Person

By Karla Cook

We know empathy -- the ability to understand and relate to the emotions of others -- is a core competency of creativity, leadership, and being an all-around happy, successful person.

Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more thoroughly and with more self-acceptance. 

Read More
Marketing / May 17, 2017 5 Helpful Insights You Can Find Using Twitter Analytics
5 Helpful Insights You Can Find Using Twitter Analytics

By Larry Kim

When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments.

Though users now have more insight into their Twitter account metrics, they might not be using them to their full potential.

Read More
Marketing / May 16, 2017 Disproving Best Practices: The One- vs. Two-Column Form Test
Disproving Best Practices: The One- vs. Two-Column Form Test

By Pamela Vaughan

A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner -- a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow. 

In his session, "Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page," Oli shared lots of great data-backed tips for landing page optimization. In discussing best practices for conversion forms, he talked about how two-column forms weren't ideal. 

Read More
Marketing / May 15, 2017 Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
Introverts vs. Extroverts: Leadership Challenges & How to Solve Them

By Sophia Bernazzani

There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind -- we even use DiSC here at HubSpot.

These tests and their subsequent results often hinge upon the different traits and habits of introverts versus extroverts. 

Read More
Marketing / May 15, 2017 Social Media Copywriting: How to Compose Text for 5 Different Channels
Social Media Copywriting: How to Compose Text for 5 Different Channels

By Amanda Zantal-Wiener

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.

That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.

Read More
Marketing / May 12, 2017 9 Clever Ways to Get More Comments on Instagram
9 Clever Ways to Get More Comments on Instagram

By Sophia Bernazzani

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old.

So, what gives? Why isn't your Instagram feed chronological anymore?

Like many other social networks, Instagram's algorithm changed.

Read More
Marketing / May 12, 2017 7 of the Best Mood-Boosting Websites We Could Find
7 of the Best Mood-Boosting Websites We Could Find

By Amanda Zantal-Wiener

I will never forget the day I learned that watching cat videos is proven to enhance your mood.

Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.

Read More
Marketing / May 11, 2017 10 Content Curation Tools Every Marketer Needs
10 Content Curation Tools Every Marketer Needs

By Patrick Armitage

"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.

For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention.

Read More
Marketing / May 11, 2017 Here's the 2017 State of Digital Marketing [Infographic]
Here's the 2017 State of Digital Marketing [Infographic]

By Amanda Zantal-Wiener

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. 

Read More
Marketing / May 10, 2017 Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

By Adam Hayes

It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow.

But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.

Read More
Marketing / May 9, 2017 How to Use Facebook Live: A Step-by-Step Guide
How to Use Facebook Live: A Step-by-Step Guide

By Sophia Bernazzani

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.

Read More
Marketing / May 8, 2017 How to Make Quotes for Instagram: 7 Apps to Try
How to Make Quotes for Instagram: 7 Apps to Try

By Sophia Bernazzani

When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean.

For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further -- and save characters -- by posting the photo with the quote.

Read More
Marketing / May 5, 2017 A Brief History of Content Marketing, Back to the Future Edition [Infographic]
A Brief History of Content Marketing, Back to the Future Edition [Infographic]

By Amanda Zantal-Wiener

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.

So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.

Read More
Marketing / May 4, 2017 8 Snapchat Mistakes to Avoid (and How to Fix Them)
8 Snapchat Mistakes to Avoid (and How to Fix Them)

By Sophia Bernazzani

Do you ever find yourself mindlessly scrolling on your phone -- just tapping away at your various apps to see what’s going on?

It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely to breeze through the content I’m consuming without really looking at it. Do you know the feeling?

Read More
Marketing / May 3, 2017 5 Examples of Creative Shoppable Content from Brands
5 Examples of Creative Shoppable Content from Brands

By Ryan Philemon

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. How can you turn engagement into actual conversions?

Read More
Marketing / May 3, 2017 How to Design & Optimize Landing Pages [Free Ebook]
How to Design & Optimize Landing Pages [Free Ebook]

By Lindsay Kolowich

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.

With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.

Read More
Marketing / May 3, 2017 32 Free Online Marketing Classes to Master Your Marketing Skills
32 Free Online Marketing Classes to Master Your Marketing Skills

By Sophia Bernazzani

I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills.

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments