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Where Marketers Go to Grow

Marketing / December 2, 2016 How to Build a Memorable Personal Brand on Twitter
How to Build a Memorable Personal Brand on Twitter

By Wendy Marx

Memorable-Twitter-Presence-compressor.jpg

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply ... Read More

Marketing / December 2, 2016 How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

By Ellen Bartolino

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?

With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.

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Marketing / December 1, 2016 15 Cheerful Examples of Holiday Homepage Designs
15 Cheerful Examples of Holiday Homepage Designs

By Lindsay Kolowich

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

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Marketing / December 1, 2016 5 Reasons Why HTTPS Should Be Enabled on Your Website
5 Reasons Why HTTPS Should Be Enabled on Your Website

By Amanda Zantal-Wiener

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.

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Marketing / November 30, 2016 8 Proven Ways to Stay Focused in A Busy Office
8 Proven Ways to Stay Focused in A Busy Office

By Joline Buscemi

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

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Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. 

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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Marketing / November 30, 2016 The Top Questions to Ask & Avoid During a Phone Interview [Infographic]
The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

By Sophia Bernazzani

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?

While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.

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Marketing / November 29, 2016 Virtual Reality vs Traditional Video: 7 Differences You Need to Know
Virtual Reality vs Traditional Video: 7 Differences You Need to Know

By Heather Baker

Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.

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Marketing / November 29, 2016 How to Validate Your Blog Post Topics: A 3-Step Process
How to Validate Your Blog Post Topics: A 3-Step Process

By Sophia Bernazzani

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish.

But as it turns out, that's not the end of the world. These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster.

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Marketing / November 28, 2016 How to Write an Introduction: A Simplified Guide
How to Write an Introduction: A Simplified Guide

By Amanda Zantal-Wiener

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?

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Marketing / November 25, 2016 7 Marketing Automation Mistakes You Can't Afford to Make
7 Marketing Automation Mistakes You Can't Afford to Make

By Sophia Bernazzani

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

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Marketing / November 24, 2016 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

By Amanda Zantal-Wiener

When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. "When are you getting married?" "When am I getting grandchildren?" "Have you been moisturizing?"

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living.

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Marketing / November 23, 2016 Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

By Carly Stec

Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks ... just to name a few.

This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.

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Marketing / November 22, 2016 4 Common A/B Testing Mistakes (And How to Fix Them)
4 Common A/B Testing Mistakes (And How to Fix Them)

By Carl Hargreaves

When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality.

Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results -- which is frustrating, to say the least.

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Marketing / November 22, 2016 8 Interesting Things You Probably Didn't Know About Google's Algorithm
8 Interesting Things You Probably Didn't Know About Google's Algorithm

By Amanda Zantal-Wiener

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

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Marketing / November 21, 2016 Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

By Sophia Bernazzani

Did you know that, on average, smartphone users touch their phones 2,617 times each day?

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.

In other words, we're leaning on our mobile devices more than ever before.

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Marketing / November 21, 2016 Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

By Jacqueline Zenn

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.

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Marketing / November 18, 2016 Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making
Grammar Police: 30 of the Most Common Grammatical Errors We All Need to Stop Making

By Amanda Zantal-Wiener

Even after years of education, there are some things that some people still mess up. For me, it's algebra. For others, it's the laws of physics. And for many, it's grammar.

It's not easy. Words and phrases that sound fine in your head can look like gibberish when written down -- that is, if you even realize you made a mistake in the first place. It's easy for little grammar mistakes to slip by, especially when you're self-editing.

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Marketing / November 17, 2016 Facebook's Miscalculated Metrics: What Marketers Need to Know
Facebook's Miscalculated Metrics: What Marketers Need to Know

By Amanda Zantal-Wiener

Over the past couple of months, you may have heard some things about Facebook's metrics.

There was talk of numbers -- lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don't panic -- we're here to answer all of that. 

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Marketing / November 17, 2016 Last Minute #GivingTuesday Wins for Your Nonprofit
Last Minute #GivingTuesday Wins for Your Nonprofit

By Taylor Brennan

Thanksgiving is just around the corner, which means #GivingTuesday isn't far off. This year, it's on November 29. If you haven't already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don't worry. Yes, we're getting down to the wire here, but that doesn't mean you can't create something around that day that will make a big impact on your annual goals.

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Marketing / November 17, 2016 How to Experiment With Controversial Content (Without Alienating People)
How to Experiment With Controversial Content (Without Alienating People)

By Andrea Lehr

Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential.

Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.

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Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

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Marketing / November 15, 2016 5 Ways You Can Use Visual Content to Increase Conversion Rates
5 Ways You Can Use Visual Content to Increase Conversion Rates

By Nichole Elizabeth DeMeré

I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure.

While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want to know it will be flattering on my body (and I’m not a size zero -- who is?). That conversion didn’t happen. I’m shopping elsewhere.

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Marketing / November 15, 2016 150 Years of the Best Holiday Marketing Campaigns [Infographic]
150 Years of the Best Holiday Marketing Campaigns [Infographic]

By Tracey Wallace

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers.

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Marketing / November 14, 2016 12 Great Examples That Prove the Power of Repurposing Content
12 Great Examples That Prove the Power of Repurposing Content

By Aaron Agius

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

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Marketing / November 14, 2016 How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

By Ashley Carlisle

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. 

And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

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Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Marketing / November 10, 2016 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
63 Stats & Tips to Help You Become a Better Twitter User [Infographic]

By Lindsay Kolowich

Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular --- and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States.

With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it.

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Marketing / November 10, 2016 3 Core Sales Support Services Your Agency Needs To Offer
3 Core Sales Support Services Your Agency Needs To Offer

By Alexandra Swift

According to 2016 data from Econsultancy, only 22% of businesses are satisfied with their lead to customer conversion rates.

That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads?

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