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Where Marketers Go to Grow

Marketing / January 19, 2017 4 Exercises That Boost Creative Confidence
4 Exercises That Boost Creative Confidence

By Karla Cook

If you work in a creative profession, you've likely battled with self-doubt at one point or another.

Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that's a big problem if being creative is how you make a living.

Unfortunately, there's no quick fix for developing confidence in your own work, but we've shared a few exercises here that will help get you started on the right path. Check them out below to start building ... Read More

Marketing / January 18, 2017 10 About Us Page Examples That Are Probably Better Than Yours
10 About Us Page Examples That Are Probably Better Than Yours

By Lindsay Kolowich

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.

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Marketing / January 18, 2017 How to Detox From Social Media Without Deleting Your Account
How to Detox From Social Media Without Deleting Your Account

By Sophia Bernazzani

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.

Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute, and tweet our latest blog posts by the time we arrive at the office.

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Marketing / January 17, 2017 AI Throwdown: Google Assistant vs. Siri [Infographic]
AI Throwdown: Google Assistant vs. Siri [Infographic]

By Amanda Zantal-Wiener

The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains.

We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis. And it certainly doesn't stop there -- messaging apps are quickly gaining traction in the AI space, too.

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Marketing / January 17, 2017 How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]
How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

By Kate Taylor Mighty

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.

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Marketing / January 16, 2017 Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

By Sophia Bernazzani

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.

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Marketing / January 16, 2017 How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]
How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

By Lindsay Kolowich

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn.

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Marketing / January 13, 2017 How to Have the Most Productive Q1 Ever: 11 Helpful Tips
How to Have the Most Productive Q1 Ever: 11 Helpful Tips

By Amanda Zantal-Wiener

Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the "productivity" umbrella. So how do you prioritize them?

Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

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Marketing / January 13, 2017 7 Trends That Will Change Social Media in 2017
7 Trends That Will Change Social Media in 2017

By Sophia Bernazzani

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit, the social media content calendar, and the blog editorial calendar, we’ve got your content marketing strategy covered.

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Marketing / January 12, 2017 9 Handy Business Calculators That’ll Make Your Life Easier
9 Handy Business Calculators That’ll Make Your Life Easier

By Christine White

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”

Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.

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Marketing / January 12, 2017 How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

By Sophia Bernazzani

Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the "unboxing" of a new mobile phone, people love to share their experiences with brands on social media.

This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.

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Marketing / January 11, 2017 How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

By Lindsay Kolowich

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.

But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.

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Marketing / January 11, 2017 Do People Still Read? How Offsite Content Attracts Quality Readership
Do People Still Read? How Offsite Content Attracts Quality Readership

By Amanda Zantal-Wiener

Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?"

And, in a stroke of paranoia brought on by the 1960 film The Time Machine, I often ask myself, “Will people still read?”

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Marketing / January 10, 2017 15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time
15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

By Carly Stec

Excel and marketing go together like peanut butter and chocolate. There's just one problem -- for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this." Truth be told, there probably is -- you just don't know it yet.

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Marketing / January 10, 2017 The Evolution of the Strategic CMO [Infographic]
The Evolution of the Strategic CMO [Infographic]

By Sophia Bernazzani

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world.

The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes.

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Marketing / January 9, 2017 A Brief History of New Year's Resolutions: Where They Began & Why They Fail
A Brief History of New Year's Resolutions: Where They Began & Why They Fail

By Amanda Zantal-Wiener

Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money.

But once the new year has come and gone, sadly, only 8% of us successfully accomplished what we set out to do.

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Marketing / January 9, 2017 Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

By Barry Feldman

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

The answers to any and all of the questions deliver interesting insights on the state of digital marketing.

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Marketing / January 6, 2017 The 13 Best Photo & Video Editing Apps for Mobile
The 13 Best Photo & Video Editing Apps for Mobile

By Amanda Zantal-Wiener

By now, it's clear that creating great visual content is critical for marketers -- and that's especially true on social media.

It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share.

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Marketing / January 6, 2017 How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]
How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]

By Amanda Zantal-Wiener

There's something about the word "poster" that seems very ... retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work?

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.

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Marketing / January 5, 2017 Why You Need to Focus on Video Marketing in 2017 [Infographic]
Why You Need to Focus on Video Marketing in 2017 [Infographic]

By Sophia Bernazzani

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.

Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

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Marketing / January 4, 2017 How to Calculate Your Lead Generation Goals [Free Calculator]
How to Calculate Your Lead Generation Goals [Free Calculator]

By Lindsay Kolowich

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is ... how many leads?

When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.

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Marketing / January 3, 2017 57 Experts on How to Handle Negative Feedback [Infographic]
57 Experts on How to Handle Negative Feedback [Infographic]

By Sophia Bernazzani

Most people don't relish the thought of receiving negative feedback about their work, but that doesn't mean it can't be highly beneficial.

In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.

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Marketing / December 30, 2016 How to Build Self-Confidence After a Bad Month: 8 Helpful Tips
How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

By Amanda Zantal-Wiener

When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next.

Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making. But you have to.

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Marketing / December 29, 2016 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]

By Brittany Berger

Looking for a marketing strategy that'll give you that extra leg up in 2017?

While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to finalize your plans -- fast.

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Marketing / December 29, 2016 Scope Creep Is Killing Your Bottom Line: Here's How to Prevent It
Scope Creep Is Killing Your Bottom Line: Here's How to Prevent It

By Drew McLellan

Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients.

It's a frustrating situation, for sure, but the damage goes beyond that -- it's also hurting your bottom line.

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Marketing / December 28, 2016 Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

By Pamela Vaughan

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.

The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.

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Marketing / December 28, 2016 How to Launch & Manage a Successful Blog in 2017 [Free Planner]
How to Launch & Manage a Successful Blog in 2017 [Free Planner]

By Kate Taylor Mighty

There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.

Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.

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