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When is the Best Time to Publish Blog Posts? [Infographic]

 

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In working on the data for my Science of Blogging webinar tomorrow, one of the most important questions I could ask my data was "when is the best time to publish a blog post?"

Over the past few years, I've researched and written a lot about the best time, and recently, I wrote a big overarching post for ProBlogger on the topic.

Based on over 170,000 blog posts I've created a visualization of the best times and days to post for views, links and comments. Click on the image below to see it full-size.

day hour infographic resized 600

For more data like this, be sure to register for tomorrow's webinar.

Free Webinar: The Science of Blogging

Free Webinar: The Science of Blogging

Optimize your blogging efforts for maximum impact!

Register for the webinar to learn blogging best pratices!

Posted by Dan Zarrella on Wed, Dec 08, 2010 @ 04:51 PM

COMMENTS

Sad that some people don't have anything better to do on weekends than post comments on blogs. My life seems pretty exciting right now!

posted on Wednesday, December 08, 2010 at 5:17 PM by Draper Pryce


Nice graphic... very telling. I'd like to read your ProBlogger article but the link seems broken.

posted on Wednesday, December 08, 2010 at 5:27 PM by Jay Walsh


Yes, link is broken.

posted on Wednesday, December 08, 2010 at 5:34 PM by Karen


Very nice graph. Interesting to know on what times to keep an eye ou for.

posted on Wednesday, December 08, 2010 at 5:38 PM by Niek


Why don't you just tell us - 1,2, 3 - "These are the best times"?

posted on Wednesday, December 08, 2010 at 6:02 PM by Steve McNamara


Good observation; but info-graphic presentation is little bit confusing ..should be quick visualize.thnx

posted on Wednesday, December 08, 2010 at 9:55 PM by sujit


This is an interesting visualization as it helps us see quickly at a glance the trends that emerge when you look at a particular data set (views vs. links vs. comments).  
 
I would also note that it is important to repost several times throughout the day to increase your chances and spread your info.  
 
Lastly, what program did you use to create this visualization?  
 

posted on Wednesday, December 08, 2010 at 9:58 PM by Dylan Duong


The drop in reading at the weekend is definitely in line with what I've seen but the huge amount of commenting for a reduced readership is definitely very surprising and something that all bloggers should consider - should be blogging more on the weekend or during the week?

posted on Thursday, December 09, 2010 at 5:45 AM by Dermot


Great topic for thought, but I have to wonder how promoting the blog (e-mail, Twitter, Facebook, etc.) influence the data.

posted on Thursday, December 09, 2010 at 7:00 AM by Wayne Kurtzman


How is it that people are commenting so heavily on Saturdays without viewing the blog at the same time? Doesn't make sense to me. Am I missing something in the methodology?

posted on Thursday, December 09, 2010 at 8:26 AM by J. Todd Bennett


What time zone is this intended to represent?

posted on Thursday, December 09, 2010 at 9:41 AM by AJ


Really interesting analysis. Thanks for sharing.

posted on Thursday, December 09, 2010 at 9:52 AM by High Speed HDMI


Like AJ asked, what is the time zone? 
Very interesting though, and great to see it separated by views, links and comments, and especially using so much data! Thanks

posted on Thursday, December 09, 2010 at 10:31 AM by Wondersay -stylish text animations


Amazing graph! I have never thought separating the viewing and the commenting part of the blogging! Interesting.

posted on Thursday, December 09, 2010 at 11:03 AM by Monika


Very interesting graph.  
 
 
 
Same as Monika, I never really tought about separating all three metrics, but it does make sense and ives a good insigth. 
 
 
 
Will definately be joining the webinar aswell. 
 
 
 
Thanks for sharing.

posted on Thursday, December 09, 2010 at 12:22 PM by Eddie Kremanis


Post on Friday so they can read it, let them think about it for 24 hours and then they will comment on Saturday - same time of day as when they read it the first time but feel they have the time to comment on Saturday. ???? 
 
Question: Does each dark band represent the same number or is each set of date (read, link, comment) "graded on a curve"?

posted on Thursday, December 09, 2010 at 6:58 PM by John


Really enjoyed yesterday Webinar. Go a lot of takeaways and have implemented several changes already will be interesting to see the results.  
 
Darren  
www.piagifx.com  

posted on Friday, December 10, 2010 at 10:04 AM by Darren


Thanks for the graphic insight to when are the optimal times to post a blog. Personally, I think posting more than once a day is still best and if one is going to do more than one a day, then breaking this up in a steady increment is probably better than pushing them all at once in the morning. I think it's good to stagger them out just a little bit so that it gives people time to consume before they are hit with more content.

posted on Friday, December 10, 2010 at 11:06 AM by Salvatore


To what time is this sync'd? Is it specific to North America?

posted on Tuesday, December 21, 2010 at 9:55 PM by Rift


Comments have been closed for this article.