Allan Fromen is a research consultant, who uses market insights to help companies successfully differentiate themselves and grow their business. He is currently working at the technology research firm IDC as a Vice President and Consulting Partner, where he leads the Global Buyer Behavior Practice, with a focus on integrating primary research insights with analysts’ industry expertise. Prior to IDC, Allan held leadership positions at IBM, Thomson Reuters, and GfK. Allan has an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).
