Jeff Zwelling is co-founder and CEO of Convertro, which provides marketers and agencies with cross-channel analytics, insights and recommendations to monitor and optimize marketing strategies. Throughout his career, Jeff has created companies that deliver real value to customers. As co-founder of Pathway Ventures, EchoSign, YLighting and Convertro,Jeff has spent his career giving consumers and businesses products they love and love to talk about. At the core of his marketing efforts for EchoSign, which was acquired by Adobe, and YLighting, which was acquired by Alpine Investors, were great products and homegrown tools to promote them. Jeff is now focused on giving others the same superior marketing measurement and optimization tools through Convertro, which provides complete visibility into which marketing channels drive revenue.
