Jim Lucas

An avid student of shoppers and retailers, Jim Lucas has been very engaged in the development and practice of shopper marketing. As Executive Vice President, Global Insights and Strategy, at SGK, a leading global brand development, activation and deployment company that drives brand performance, Jim is a frequent author and speaker both domestically and globally. He is a major contributor to the international book, “Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale”. Prior to SGK, Jim held executive positions in planning and shopper marketing at Frankel/Arc, Euro and most recently Global Director Retail Insights & Strategy at Draftfcb. He received his PhD from the University of Chicago in Sociology & Statistics and his MA and BA from Loyola University of Chicago.

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