An avid student of shoppers and retailers, Jim Lucas has been very engaged in the development and practice of shopper marketing. As Executive Vice President, Global Insights and Strategy, at SGK, a leading global brand development, activation and deployment company that drives brand performance, Jim is a frequent author and speaker both domestically and globally. He is a major contributor to the international book, “Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale”. Prior to SGK, Jim held executive positions in planning and shopper marketing at Frankel/Arc, Euro and most recently Global Director Retail Insights & Strategy at Draftfcb. He received his PhD from the University of Chicago in Sociology & Statistics and his MA and BA from Loyola University of Chicago.
