Jim Madsen is a copywriter at Chicago’s A. Eicoff & Company. He combines a strong background in broadcast TV advertising with branding, direct response, online marketing, and social media expertise. Throughout his career, Jim has helped breathe new life into tired brands and successfully launch new products into new markets. His client experience includes Sears Holdings, JP Morgan Chase, Nature Made, P&G, Marriott, St. Regis, Verizon, and Samsung. Connect with Jim on Twitter or on LinkedIn.