If your agency has found success in running inbound marketing programs and generating leads, then you’ve likely experienced a surprising problem: You’ve got too many leads to follow up with and manage.
As your inbound marketing programs have scaled, it has likely become more difficult for your new business director or sales rep to make contact, qualify, and nurture these leads to the point where they are ready for a sales conversation or a proposal.
You’re missing out on valuable opportunities.
This is why some agencies are following in the footsteps of software companies and are introducing the sales development role in their firms. A sales ... Read More