Mischaela Advani is a new media imagineer, software product developer, and former startup survivor. Previously an enterprise level digital media strategist for Fortune 500s, global fashion brands, and top-tier global agencies, she now reports to the SVP of Global Product Development and works on creating innovative products in the PR Tech space. In addition to her knowledge of social data, she is deeply interested in machine learning, natural language processing, artificial intelligence, and marketing technology. You can follow her on Twitter at @mischaelaadvani.