For more than 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the industry. Mona’s special recipe combines The Secret, The Power of Now, sharp design thinking and a little bit of magic glitter to bring you the kind of success you didn’t even see coming. Her core expertise is in understanding why people do what they do — from banking with their mobile phones to buying specific baby bedding. She started Motivate Design in 2009 to create a place where clients could get what they need, rather than what an agency needs to sell. In short, she was disrupting before it was cool. She balances her hypersonic speed by being a certified yoga instructor. Mona currently teaches design research and strategy at Parsons The New School for Design. She holds a M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University. You can catch Mona on LinkedIn and say “hello” to the Motivate Design team on Twitter.