Rose McKinney, founder and CEO of PineappleRM, believes that brand and reputation are among an organization’s most valuable assets. With nearly 25 years of agency experience, she has helped hundreds of organizations – from entrepreneurial startups to international conglomerates to vital non-profit groups – tap the power and potential of brand-reputation. Rose has been involved in a number of industry organizations including Minnesota PRSA, the Universal Accreditation Board and Counselors' Academy. Rose is also an adjunct faculty member for the University of St. Thomas Executive Education program in St. Paul, Minnesota as well as Metropolitan State University in Minneapolis. In all her pursuits, Rose extends the “pineapple” principle of hospitality. Follow PineappleRM on twitter: @PineappleRM.