Ryan Mack leads the Carrot Creative strategy and analytics team. Having previously held positions with both startups and agencies, Ryan brings a balance of brand strategy and technology expertise. Simply put, Ryan’s group focuses on the lifestyles and online behaviors of audiences to understand how, why, when and where they interact with the things they do. Ryan has worked with clients in a range of categories including retail, hospitality, entertainment, CPG, finance, pharma and automotive. Outside of work, Ryan obsesses over the NYG, is inspired by underdog ideas, never turns down an introduction and looks to Dicky Fox for advice on life.