Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and Executive Creative Director of Hawthorne Direct, a full-service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as 3M, Black & Decker, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose and Feed the Children. Hawthorne is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Hawthorne was honored with the prestigious "Lifetime Achievement Award" by the Electronic Retailing Association (ERA) in 2006.
