William Stentz is currently Director of Marketing Analytics at Carmichael Lynch in Minneapolis, MN. Will leads a team that is on the forefront of proving the impact marketing has on business results. He and his team work tirelessly on answering three questions: 1)What did we do. 2) How did it impact the system. 3) What do we do next. Continually using the newest technologies to bring razor sharp customer insights to creative teams and clients, Will is able to position analytics as a key discipline during creative development. His passion is making sure that business decision makers are looking at the right data, not all the data. A graduate of Michigan State, his career has been happily spent in the automotive and advertising agency world.
