The color you use to communicate a message, a value, or a brand can either support that idea or detract from it. 

Consider how your view of the McDonald's logo -- with its bright yellow and red palette -- would change if its colors were a desaturated brown and blue. Would the Nike swoosh be iconic if it was a green neon hue? 

Color influences the way we buy by conveying attributes such as professionalism, friendliness, security, authority, wealth, wisdom, etc. And this is especially important when it comes to combining colors in a brand's online presence. You want a brand's color palette to evoke the right emotions in viewers to increase trust and interest. 

Creative Market created the below infographic to help you avoid the most fatal color combinations online. Check it out before you launch that next website, landing page, or logo redesign. 


Hire and Train Marketers

Originally published Jun 8, 2016 7:00:00 AM, updated February 01 2017


Psychology of Color