OpenAI Launches Its Custom GPT Store

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Martina Bretous
Martina Bretous


Back in November, OpenAI announced custom GPTs at its DevDay conference.

openai opens custom gpt store

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At the launch, the company teased a GPT store in early 2024 that would highlight popular and trending custom GPTs. That release came on Wednesday, Jan. 10.

While anyone can view custom GPTs, you must have a ChatGPT Plus, Team or Enterprise account to use them.

And if you’re a GPT builder, you might have some money coming your way. OpenAI says it will launch a revenue program in Q1, though there’s no official date for its launch.

At DevDay, they shared builders with the most popular GPTs would earn a percentage of the subscription revenue as well as some category bonuses.

What’s in the GPT store?

In the past two months, 3 million custom GPTs have been created.

Image Source

If you access the GPT store today, you’ll see a curated weekly list of GPTs. You also have the option to browse by category or search ones:

  • DALL-E
  • Writing
  • Productivity
  • Research & Analysis
  • Programming
  • Education
  • Lifestyle

Want a chatbot that gives plant care advice? There’s Planty. Want to get your life questions answered by an expert astrologer’s GPT? That’s on there too.

OpenAI's custom GPT Planty

Chances are, if you’ve thought of something, it’ll be there. But if it’s not, that’s your chance to build it and monetize down the line.

Remember: There’s no coding knowledge needed, just simple instructions and some data to feed its answers. So, anyone can build one.

Businesses can also join in on the fun by building and maintaining secure, internal GPTs through ChatGPT Team, a new offering from OpenAI, which starts at $25/month. Soon, enterprise customers will gain admin controls to manage permissions for GPTs and ensure they remain secure within their organizations.

In a Wired article, one company exec said building a GPT is part of answering their clients’ needs.

“We have customers who are already using ChatGPT Plus and Consensus separately, and they’ve asked, ‘Hey, why don’t you do something that lets us stay in one place?’” said Eric Olson, cofounder and chief executive of Consensus.

But anyone looking to build a GPT will have to follow OpenAI’s brand guidelines. This means:

  • No GPT names referencing public figures, harmful topics, or profane language.
  • No using trademarked names, unless from the trademark owner.

GPT builders are encouraged to treat their GPTs like an extension of their brands.

Custom GPTs by OpenAI furthers the brand's competitive edge and steers them more toward a commercial-first company, rather than the research lab they started as. 

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