How to Activate Facebook Insights for Your Website

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Eric Vreeland
Eric Vreeland



So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans. 

At HubSpot simply having a "feeling" that something is working isn't enough. We pride ourselves in the fact that we can measure the success of any particular project with data, and enjoy diving deep into the numbers to see how we might be able to make our results even better.

So how do you do this with you Facebook Fan Page? Facebook Insights allows Facebook Page owners to look at metrics and analyze trends within user growth and demographics, consumption of content, and creation of content. To start you must first claim your domain by associating it with a Facebook Page. You can do this by clicking on the green "Insights for your Domain" link from the Insights Dashboard

facebook insights

Once you click that button, a window will appear that will provide you with a meta tag that must be added to the root of your web page. Once you've placed the tag, type in your domain address into the text box and select your account to link it with Facebook Insights. After this is done, your claimed domain will appear on the left side of the navigation bar under the "domains" section.

insights facebook

Once you have Insights set up you can use the metrics to measure the engagement of your content. Use it to figure out what pieces of content are most popular, when the best times to share your content is, and how your influence is growing over time. 

facebook insights

Are you using Facebook Insights? How have you found it useful? Please let me know in the comments below.

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