Our friends at Marketing Sherpa have published a new report on Search Marketing.  You can download the PDF executive summary and see some of the results.  I also had a chance to talk with Stefan Tornquist, Marketing Sherpa's Director of Research, today about the report.  If you would like to hear more about the research and how it impacts your company, Marketing Sherpa and HubSpot are teaming up for a free webinar tomorrow.

Here are a couple of the big takeaways I have seen so far in the report relative to SEO:

  1. Companies are growing their investment in SEO.  The average company in the report plans to increase their spending on SEO by 35%!  That is a big increase when most markeitng budgets grow by only a few percent each year.  of course, SEO is usually far cheaper than PPC, in fact you really can do it yourself with the right tools.
  2. SEO has a great ROI.  SEO was listed as the second highest ROI markeitng tool - behind an in house email list.  And I would say that people typically do not properly account for the true cost of a list (it costs you money to get all those names in the first place) so the true ROI is usually less than you think.

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SEO kit

Originally published Nov 5, 2007 3:58:00 PM, updated October 01 2019