Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
Luckily, our friends over at inbound marketing agency IMPACT Branding & Design recently pulled together an infographic that helps inbound marketers understand the entire inbound process from start to finish -- from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel. Well done, IMPACT, you captured the inbound process beautifully!
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Best, Dan Daniel
Then you build a website based on that strategy. The base is your marketing plan, the site is as much a tool as all the other things mentioned.
Please; clients have enough wrong ideas about websites as it is, do not add to that!
It's a new niche that we are carving out and while it's a challenge at times to sort it all out, it's so much fun being on the cutting edge and trying new things!
1. Time and again, Wikipedia has proved itself to be more reliable than other cyclopedia. Like all such publications, it is not a source, but it curates sources. One should use it as a route to your sources, not as a source itself. BTW, misusing the word "wiki" is a reverse-shibboleth.
2. The phrase "inbound marketing" has meant product management, or product ownership for at least 25 years. I note your MBA is very recent.