"Love is everything it's cracked up to be … It really is worth fighting for, being brave for, risking everything for." - Erica Jong
With Valentine’s Day just around the corner, love is all around. And whether you’re making cookies with your kids, sending a package to a secret admirer, or toasting the passing of the day with friends, it’s a great time to think about love -- especially if you’re a marketer. We decided to ask some of world’s leading experts in everything from branding, to social media, to design for their advice on how to create marketing people love -- and the end result is our gift to you!
Experts including Seth Godin, Peter O’Neill, Mari Smith, Ekaterina Walter (and many more) share their advice on how to break through the clutter, elevate your game, inspire your customers, and create great narratives in your marketing efforts. The result? A challenge to all current and aspiring marketers to break away from boring campaigns, a commandment to put the customer at the center of your brand strategy, and a call-to-action to all of us to take the risks required to create marketing people love. Take a look: