The following is an article from a guest author, Tadeusz Szewczyk (you
can call him "Tad"). Tad's an SEO consultant, web developer and author based in
Germany. He also happens to be a social media power user.
Alexa traffic stats
of all these
sites you will notice that Digg and Reddit lose ground while Propeller is
remaining reasonably flat. What is more awe-inspiring though is to watch at
Compete how Mixx has managed to surpass the other similar dark horse social news
While most people tend to compare
Mixx to Digg, it actually competes more directly with Shoutwire. Both have very
similar content mix on the front page focusing on different media types.
Shoutwire has lost substantially against Mixx.
So Mixx is already the
leader of the underdogs while it has still substantially less traffic than
Reddit, according to Compete 1/7 or Propeller 1/4 based on Compete
What is Social News Good for: It's Not All About
I do not want to obsess with traffic too much though.
Most people by now should know that social media is not solely about traffic
numbers. Here's what's actually important:
joining the conversation
Either they talk about you, and in many cases this won't be favorable for
you, or you step in and become part of the
Early Bird Bonus
While it is
probably too late now to be much more than a blip at one of the established
sites like digg,
Mixx offers a unique opportunity
: You can still become
a power user at Mixx, it's not too late. Moreover Mixx will reward your efforts.
I joined Mixx a few months ago and some weeks ago I was made a "
" by the Mixx
team, a position that grants me access to some special features at Mixx (see
below how to become a Super Mixxer). Super Mixxers have more power than the
Your Personal Social News
start at the beginning though. Mixx is a social news site like no other. It is
both a personal
social news site at once. Why? At Mixx you are
always on the front page, even without becoming popular. Mixx
create a personal "Your
. You will see
the content of your choice on top. This system is based on categories, tags,
groups and even particular users. So, for example, you can choose my submissions
as your content of choice shown at the top of your personal Mixx.
Mixx starts with the popular images followed by my latest Mixx
Always on the Front Page
That said you
will receive referrers from Mixx.com, the "front page itself" right after
submission if you choose the right categories, tags and groups. Of course
categories like tech or fun or tags like Mixx or Linux are always popular, but
you should try to really hit the nail on the head with correct and specific
tags. Some people skip the tags or add only one category. At Mixx
can and should add multiple categories.
For instance I will add
election related news to at least three categories. politics, national and
election 2008. When the candidates speak about the economy I will add the post
to "business", when they speak about health care I will add it additionally to
"health" etc. users who are interested in health and have added it their their
Mixx will see on their "front page".
Marketing and SEO on Mixx:
Marketers are outcasts at most social news
sites. Digg and Reddit users and/or admins will
bury or vote down your submissions
if you mention anywhere on your site that you are a SEO.
Marketers get bashed for no reason or rather in a bizarre kind of guilt by
association or "kin liability". Because of those who spammed and gamed Digg,
all other people who just write about how to improve your SEO skills get
Even bloggers get harassed just for submitting their own
There is no such thing as "
You are allowed to submit your own blog
postings. There are negative votes but they are clearly visible, at least for a
while (only the last 10 votes are visible). So if someone votes you down he has
to prepare for the backlash. Only newbies vote down without understanding the
implications. Power users rarely vote you down unless you are really spamming.
So please do not submit your company homepage as "Search Engine Optimization
Iowa" but contribute or I'll report your submission
Groups: Social News Communities Within the Social News
What's unique about Mixx is the groups feature. In
short it makes Mixx a hub of dozens or hundreds of social news sites. It allows
you to create your own Digg-like community within the larger Mixx context. I
love this feature. I created a social news site of my own,
a SEO 2.0 group
with already 75
is invitation only and I
only allow people to join who are will really benefit the community (both
overall Mixx and my own SEO 2.0 group).
A SEO group within a social news
site? Yes, this is a novelty, but there are a few of them. There is one called
Marketing", one called "blog pr", learning SEO basics
Power Users vs Super
While you get judged based on your sheer activity on most
social news sites, similarly to games where there is a toplist of the best
players Mixx changed that. You still have the most active power users who
seemingly submit, rate and comment news all day as a full time job. On the other
hand Mixx does not really encourage that. They do not encourage excessive
numbers, they encourage singular and varied achievements. For instance there are
several badges you can get when contribute something of exceptional value to the
community. You still get these for the popular posts. On the other hand you get
rewarded too for low key participation with less glamour and less mass
For instance I quickly realized that Mixx
channels and choices and not solely about being on the
Digg. I have been an avid
user but I rarely strove to make submissions popular. I read and voted for the
stuff in my categories, I tagged, commented, joined groups and submitted posts
to groups, I established groups and kept them alive, I submitted everything from
art, politics, Internet related stuff and also different kind of media,
articles, images and videos.
The Mixx team rewarded me with promoting me to "Super Mixxer". It
may sound funny or useless, but it isn't. It allows me to perform certain
actions other, normal mixxers, are not allowed to:
A Super Mixxer is a user on Mixx, who, through a
combination of Karma points, high quality, diverse submissions and comments, and
being a model Mixxer for at least 30 days, has access to special feature
Notice the stylish M at the right upper corner? I'm a Super
Mixx Feautures the Other Sites Are Envious
As a Supermixxer I am able to connect two stories. This is
very powerful. The feature is meant to deal with the duplicate story from
multiple sources problem. On Mixx all sources get a chance to be noticed because
Supermixxers can connect them to each other. They will be shown as "related".
more than that I can create a thread about a topic by connecting a particular
story to relevant events which were covered on Mixx days, weeks or months ago.
It allows me to add different perspectives to onesided or subjective story. A
feature which will be gold once the election process gets heated up in the
Another feature just shortly introduced which is governed by Super
Mixxers is the "
" shortcut. On Digg you
sometimes read a breaking news story hours or days too late, after it's not news
can decide together what is breaking news
to circumvent the tedious process of waiting a while for enough voters to notice
it and vote it up.
What makes Mixx superior to other news
sites are also several other aspects: Localization. You can add where the news
happened geographically. Thus users are able to read their local news
Negative voting is visible. This is one of the simplest but most
important differences to other socialh news sites.
Social Networking at Mixx:
Unique Selling Propositiuon
Mixx also has superior social
networking features. There are at least three ways to contact and communicate
with other users. You can "email them" via the internal messaging system called
"Mixx Mail". If you email several users at once an instant discussion is formed
in a way mailing lists work. Each user added gets also a "real email"
notification with the message in it to their mail address. You can unsubscribe
from such a conversation in order not be annoyed by too many
When submitting a story you can notify all of your
friends about it via the
Email This" function.
You can even
"select all" to contact them all at once. Of course you have to be very cautious
about using this as notifying all your friends each time will either make them
cease the friendship or overlook your notifications. Some power users have sent
me several notifications daily so I finally stopped to look at them as the were
just too many. On the other hand I will check a notification of user who never
or rarely sends me. I only once notified all of my by now 178 friends at once,
with this bleak message.
Make your friends aware of your
Also you can submit a particular story to one or several groups. For
instance I won't annoy everybody with every single SEO story. I can submit these
to the SEO 2.0 or learning SEO Basics groups where people eagerly await the
news. Normal users won't see them and get annoyed by "SEO spammers"
How Mixx Power users Make Submissions Popular
many people want to get to the front page or become popular on Mixx like on the
old school social news sites. It's possible and it isn't as difficult as
elsewhere as the threshold for stories is around 30 votes up currently while
images or videos need even less votes, images only 10! Although I have 178
followers already it's not like all my stories get popular. The contrary is the
case. Most get around 10 votes 50% by people I know, 50% by others. When I
submit images sometimes it's enough to become popular. As I don't care most of
the time it's OK with me. I use Mixx in a different manner, as I wrote in the
beginning. Power users who see social news as a game nonetheless strive to get
popular each and every time.
The secret of getting popular is fairy
simple: Make enough people aware of your submission.
works bets as mentioned above with the "Email This" feature. If you use it
wisely you will succeed, even promoting your own stuff. On the hand: Do not
trick yourself. If you send out a mediocre story to all your friends it gets
promoted to the popular section but almost no traffic will ensue. A few days ago
I "Emailed This" to several friends of mine after my submission has already 23
votes and only 4 hours left to get popular, yes you still have a time frame of
24h at Mixx to make a story popular, I emailed a story from my site which was
submitted by someone else to a 12 of my SEO peers. It become popular but it
gained less traffic than the stories that get thee
The Mixx Structure and Visitor
Still, as noted earlier, The frontpage of Mixx should
not be your goal most of the time. As Mixx has so many places to go and personal
configurations many people, me too often, do not even read the poplar stories. A
popular story thus will only get 100 - 300 visitors on average.
this might be a problem for many people, it will change with time.
is the best social news site currently
tried all of them, even the Spanish, French,
Polish, Indonesian and Iranian ones!)
more people will flock to
Mixx. Also as it does not make sense to "game" Mixx there is no
Apple, "the best stolen pictures at a fun site" or Ron Paul spam. You get only
stuff by dedicated social media users.
The Best Asset of
What's the best thing about Mixx? It's superb audience.
You do not have the mob of Digg or Reddit. Nobody will attack you with racists
remarks and tell you how bad your submission is even it's amazing.
you get the early adopters, bloggers, social media
These people will also submit your stuff elsewhere like on
StumbleUpon, Sphinn or Propeller. Mixx is a testing ground for submissions. What
works here in many cases will work elsewhere too as on Mixx it does not make
sense to cheat. It's the original social news idea: Great content gets promoted
by a smart mob and not tramped down by a lynch mob formed from an anonymous
If you're interested in social media, particularly for small businesses and B2B marketing, you're encouraged to attend this upcoming free
social media webinar
If you enjoyed the article, you can find more of Tad's writings
Originally published Apr 7, 2008 3:07:00 PM, updated March 21 2013