The best marketers use closed loop marketing to measure ROI and track what campaigns are most effective at generating sales. Want proof? Aberdeen Research did a study that found that "Best in Class" companies - the companies that were in the top segment of performance - used closed loop marketing significantly more than other companies.
Here is a chart with the data about the closed loop marketing study.
|
Using Today |
Plan to Use |
No Plan to Use | |
| Best in Class |
88% |
12% |
0% |
| Average |
46% |
36% |
18% |
| Laggards |
22% |
44% |
34% |
Do you use closed loop marketing? Why or why not?
