The best marketers use closed loop marketing to measure ROI and track what campaigns are most effective at generating sales. Want proof? Aberdeen Research did a study that found that "Best in Class" companies - the companies that were in the top segment of performance - used closed loop marketing significantly more than other companies.
Here is a chart with the data about the closed loop marketing study.
Plan to Use
No Plan to Use
Best in Class
Do you use closed loop marketing? Why or why not?
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