Is Your Marketing Closing the Loop?

Mike Volpe
Mike Volpe

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Published:

The best marketers use closed loop marketing to measure ROI and track what campaigns are most effective at generating sales.  Want proof?  Aberdeen Research did a study that found that "Best in Class" companies - the companies that were in the top segment of performance - used closed loop marketing significantly more than other companies.

Here is a chart with the data about the closed loop marketing study.

 

Using Today

Plan to Use

No Plan to Use

Best in Class

88%

12%

0%

Average

46%

36%

18%

Laggards

22%

44%

34%

Do you use closed loop marketing?  Why or why not?

 internet marketing kit
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