Here is a video interview with Betsy Davison from artid, who speaks about her experience marketing her small business over the past 8 years and what types of inbound and outbound marketing she has used.
Here are some quotes from Betsy:
"The traditional way of doing marketing that we were using back in 1999 and 2000 were things like tradeshows, art shows and festivals, full page ads in trade magazines, email blasts - we used to buy email lists at huge expense... you'd also buy trade magazine lists [for direct mail]. A great deal of our early startup money went to this outbound marketing."
"One of the best decisions I made for the company was to say STOP. We need to back way off on the print ads, the media, the traditional [outbound] marketing strategies. Because we started to see, even in the art industry the diminishing returns..."
"Someone sent me a link to your blog. And I was hooked. I was sort of a stalker..."
And some less insightful quotes from me:
"To everyone out there who is a HubSpot blog stalker, its ok. The blog is free. We don't mind."
"To all the blog stalkers out there, someday you too can be on the HubSpot blog!"
Are you a HubSpot blog stalker? Leave a comment below and let us know!
