This is our last post about Seth Godin for Seth Godin Week. This is a video of a presentation Seth made at Google. He talks a lot about how technology does not win, and that technology only gives you a shot at marketing. Viral marketing and word of mouth is the key to building an amazingly successful business. He shares some good examples and his observations about them. His presentation is 30 minutes long, then he takes questions.
This video is over a year old. Seth has a lot of new ideas and thoughts since then. If you want to learn about Seth Godin's latest ideas in person, come see him speak at the Inbound Marketing Summit. As a special bonus to friends of HubSpot, save $200 if you register with the code 8EHR2 by Friday, August 8.
Originally published Aug 7, 2008 9:28:00 AM, updated June 10 2021