Seth Godin started talking about
before anyone else seriously got in the game. He first coined the term "permission marketing" in 1999, only his first of many more marketing ideas to make a splash. Want to learn more about Seth Godin and his ideas? Below is a video of Godin speaking at the Inbound Marketing Summit on some of his ideas that continue to make marketers rethink how they do marketing. More details about Godin's background, ideas, and nationally acclaimed books follow.
Seth Godin on Purple Cows, Meatball Sundaes, and a New Era of Marketing - at the Inbound Marketing Summit
Originally published Nov 4, 2008 10:01:00 AM, updated March 21 2013