There are two really quick things you can do on LinkedIn to optimize your profile for SEO -- both to make your LinkedIn profile more discoverable, and to make your profile work for you by sending some SEO authority (link juice) to other pages on the web that you choose.

The video below explains it all and shows you exactly how to do it in under 4 minutes.

2 Tips to Optimize a LinkedIn Profile for SEO

  1. Customize your URL with your name.  My LinkedIn profile URL is - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL.  It is also a much easier URL to remember and looks nicer when you email it to people. 
  2. Add Custom Anchor Text to Links.  You can have up to 3 links on your profile to other websites, and these links pass SEO authority.  If you customize the anchor text on the links, you can get the most out of them because the search engines do look at the text of links to understand more about the content of pages they link to.  So, if you want your marketing TV show to rank on the first page for "marketing video podcast", make sure to use that text in your link.

Originally published May 22, 2009 8:53:00 AM, updated October 20 2016


SEO and Social Media