Read world-renowned marketing content to help grow your audience
Read best practices and examples of how to sell smarter
Read expert tips on how to build a customer-first organization
Read tips and tutorials on how to build better websites
Read the latest business and tech news
Get the latest business and tech news in five minutes or less
Learn everything you need to know about HubSpot and our products
Stay on top of the latest marketing trends and tips
Join us as we brainstorm new business ideas based on current market trends
A daily dose of irreverent and informative takes on business & tech news
Turn marketing strategies into step-by-step processes designed for success
Explore what it takes to be a creative business owner or side-hustler
Listen to the world's most downloaded B2B sales podcast
Explore strategies that drive revenue, customer engagement, and retention
Entrepreneurs on Fire
Female Startup Club
Business Made Simple
Gain, Grow, Retain
Free ebooks, tools, and templates to help you grow
Learn the latest business trends from leading experts with HubSpot Academy
All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. See pricing
Marketing automation software. Free and premium plans
Sales CRM software. Free and premium plans
Customer service software. Free and premium plans
Content management system software. Premium plans
Operations software. Free and premium plans
Try another search, and we'll give it our best shot.
Written by Rebecca Corliss
If you're launching a new product -- or even just putting new energy into an old product -- the holy grail of marketing is a hearty endorsement from a popular independent blogger.
But how do you do that? What can you as a marketer do to get bloggers talking about your product?
In the video below, Sarah Pinnix (@
on Twitter), a popular and prolific independent blogger based in Boone, NC, explains.
Sarah is well qualified to give this advice.
When she and a handful of other bloggers began using and enjoying Nintendo's new exercise/video game platform,
, they decided to setup a blog dedicated to the product.
, has been a huge hit. It caught the attention of EA Sports, which then sponsored the group of bloggers to attend the
conference on behalf of the company.
In the video above, Sarah points to three keys for companies trying to engage independent bloggers:
1. Find those who are already talking about you.
Engage in their conversation and learn what they love. Add fuel to their fire and get to know the fans of your products.
2. Create space where bloggers will create content for you.
Invite writers to guest blog on your site or post in forums. Let them know that content creation is encouraged.
3. Reach out and give them something to write about.
You can offer giveaways, contests, products for review, or sponsor a blogger!
What do you think? Do you have any other tips for companies trying to engage independent bloggers? Please share them in the comments.
Download the free webinar
to learn how to create a thriving blog.
Originally published Sep 30, 2009 8:11:00 AM, updated October 20 2016
Social Media Content Calendar Template