Have you ever been confused about
how to use your website analytics
and how to maximize the value you get from them? You're not alone, as many Internet marketers are often baffled about how to best utilize the data they glean from their analytics.
Sure, you're looking at traffic and hopefully seeing those numbers go up as much as possible. Still, I wanted to point out some other very practical things you can be doing with your analytics that don't take very much effort and can greatly benefit your
inbound marketing strategy
1. Determine how you're getting found through organic
These analytics are incredibly helpful in terms of seeing how effective your SEO strategies have been. For the keywords that you're targeting for you
r site, measure and determine how your efforts are actually working. You can also use this data to make specific decisions on exactly
which keywords to target
to improve your rankings moving forward.
You should also add the keywords that are getting you found onto your keyword list and add some sort of relevance to them that works for you. If you want to improve on a particular keyword, create more content, optimize it around that keyword and try to get that content linked to.
2. Check out your landing page analytics and work on your
Conversion rate analytics
take into account two major stats: 1) landing page views, and 2) form submissions. Typically, the general rules of thumb around these stats have to do with monitoring your landing page views first. If you're not getting as many landing page views as you think you should be getting, then most likely your offers need to be revised or further developed. If it's your conversion rates that are down (below say 5%), then perhaps optimizing your landing pages is the route to take. Either way, these stats merit constant monitoring.
3. Monitor your brand in blogs and social media.
Get involved in social media by tracking buzz around your company, brands and industry in a manageable way. HubSpot has some great social media monitoring tools for this, or learn about
how to use other social media monitoring tools
such as Google Alerts (especially for blogs), HootSuite or TweetDeck.
4. Obsess over your inbound links and indexable pages
Two of the most important stats to monitor are your inbound links and indexable pages. If you don't have some sort of way to determine whether you are getting inbound links, you should get one ASAP. Celebrate your new inbound links and try your best to provide some sort of value to the good people who give yo
u link love. Develop rapport with them, which will enable you to generate more links in the future.
There are certainly times when
understanding Web analytics
can seem overwhelming and confusing. But like anything else in inbound marketing, remember to take it slow, one step at a time. If you do, you'll find that your analytics will help lead you down the path to success.